HubSpot
Navid Aboulian
Marketing Director
Sydney,NSW
Summary
Results-driven Marketing & Sales Director with over 20 years of experience in B2C & B2B marketing, business development, and brand management. Proven success in multiple industries including FMCG, luxury furniture, construction, SaaS, home appliances, and tourism. Recognised for expertise in strategic marketing plans, leading high-performing teams, and achieving significant revenue growth. Led digital transformation initiatives, implemented CRM strategies, and provided cross-functional leadership to optimise customer experience and drive profitability. Seeking a full-time opportunity in the Australian market to apply extensive expertise within a growth-oriented organisation.
Overview
19
19
years of professional experience
15
15
years of post-secondary education
5
5
Certifications
Work History
Marketing Director
Go & Joy PTY LTD
06.2023 - Current
- Company Overview: B2B Travel & Tourism
- Expanded B2B contracts by 30% through strategic partnerships with travel agencies and corporate clients
- Developed 5 new travel service offerings, diversifying revenue streams and improving customer satisfaction
- Strengthened brand positioning by implementing targeted marketing initiatives within the Australian travel industry
- B2B Travel & Tourism
Chief Marketing Officer
Balsa
01.2019 - 12.2024
- Company Overview: Luxury Bedroom Furniture
- Steered a comprehensive sales training program for 100+ branch sellers, focusing on Sales skills, which catapulted sales performance by 485% within just seven months in 2019-2020
- Launched successful referral marketing programs with 32 interior design firms, enhancing brand awareness
- Improved retail footprint from 11 to 30 branches, increasing customer reach and market penetration
- Led SEO, SEM, and digital marketing campaigns, driving a significant boost in online presence
- Luxury Bedroom Furniture
Marketing & Brand Advisor
Golrang Industrial Group
03.2016 - 11.2024
- Company Overview: FMCG, Food & Beverages, Detergents, and Cosmetics
- Enhanced marketing efficiency by 25% and expanded market coverage through strategic initiatives
- Designed and executed digital marketing campaigns, increasing brand visibility by 40%
- Increased e-commerce sales by 35% through optimised online marketplace strategies
- FMCG, Food & Beverages, Cosmetics, Pharmaceuticals, Finance, Automotive
Marketing Director
LABELL
01.2015 - 01.2019
- Company Overview: Stretch Ceiling Producer, Construction
- Achieved 700% sales growth by managing industrial sales and agent networks
- Enlarged Franchise network to 185 franchisees, boosted sales by 5,000 projects nationwide
- Implemented a CRM system to enhance customer engagement and retention
- Stretch Ceiling Producer, Construction
Chief Marketing Officer
Dorsa
03.2009 - 01.2015
- Company Overview: Kitchen Appliances Producer
- Boosted market share from 0.6% to 12%, significantly enhancing brand recognition
- Expanded international presence, launching exports to Afghanistan, Kazakhstan, Iraq, Armenia, and Azerbaijan
- Kitchen Appliances Producer
Sales & Marketing Manager
MK Group
09.2006 - 03.2009
- Company Overview: SaaS Solutions: CRM, TMS, E-QMS
- Developed and commercialised 3 SaaS solutions, securing 70+ enterprise contracts
- SaaS Solutions: CRM, TMS, E-QMS
Education
Ph.D. - Marketing Management
Azad University
Iran 01.2015 - 01.2022
Master’s - Management Information Systems
Azad University
Iran 01.2005 - 01.2009
B.A. - Industrial Management
Guilan University
01.1996 - 01.2000
Skills
Integrated Brand Management
Digital Marketing
B2B & B2C Business Development
Customer Retention Planning
Customer Acquisition and Revenue Growth
Cross-functional Team Leadership
Market Analysis
Customer Loyalty Strategy Development
Marketing Automation Expertise
Canva Design Skills
CRM Proficiency (Salesforce, HubSpot)
Search Engine Optimization
Google Ads Management
Social Media Marketing
Data Analytics & Business Intelligence
E-commerce & Online Marketplace Strategy
Graphic Design & Marketing Content (Canva)
Communications management
Project Management
Comprehensive Campaign Management
Strategic Decision-Making
Certification
Digital Marketing, Google, 2024
Software
Canva
MS Office
Timeline
Marketing Director
Go & Joy PTY LTD
06.2023 - Current
Chief Marketing Officer
Balsa
01.2019 - 12.2024
Marketing & Brand Advisor
Golrang Industrial Group
03.2016 - 11.2024
Marketing Director
LABELL
01.2015 - 01.2019
Ph.D. - Marketing Management
Azad University
01.2015 - 01.2022
Chief Marketing Officer
Dorsa
03.2009 - 01.2015
Sales & Marketing Manager
MK Group
09.2006 - 03.2009
Master’s - Management Information Systems
Azad University
01.2005 - 01.2009
B.A. - Industrial Management
Guilan University
01.1996 - 01.2000