Professional in search engine optimization with strong background in developing and implementing effective SEO strategies. Proven ability to enhance website visibility and drive organic traffic through keyword research, on-page and off-page optimization, and content development. Known for fostering team collaboration and adapting to evolving digital marketing trends to achieve impactful results. Reliable and flexible with focus on delivering measurable outcomes.
Overview
5
5
years of professional experience
Work History
Senior SEO Executive
Richestsoft App Development
01.2024 - 12.2024
SEO Strategy Development – Design and implement long-term SEO strategies aligned with business goals.
Advanced Keyword Research & Planning – Identify high-impact keywords and optimize content strategies.
Technical SEO Management – Oversee website architecture, indexing, schema markup, and mobile optimization.
On-Page & Off-Page SEO Optimization – Ensure best practices in content optimization, internal linking, and link-building.
Content Strategy & Collaboration – Work with content teams to develop SEO-friendly, high-quality content.
Competitor & Market Analysis – Analyze competitor strategies to identify SEO opportunities and threats.
SEO Audits & Performance Tracking – Conduct regular site audits and optimize based on analytics insights.
Data Analysis & Reporting – Use SEO tools to track KPIs, traffic, conversion rates, and search rankings.
Local & International SEO – Optimize websites for local searches and global reach where applicable.
Team Leadership & Mentorship – Guide junior SEO executives and train teams on SEO best practices.
Staying Updated on SEO Trends – Keep up with Google algorithm updates, industry trends, and new SEO techniques.
Crisis Management – Handle SEO penalties, sudden ranking drops, and algorithm update impacts.
Tools used
Google Keyword Planner – Keyword research and search volume analysis.
Google Search Console – Monitor indexing, crawl issues, and search performance.
Google Analytics – Track website traffic, user behavior, and conversions.
SEMrush – Comprehensive SEO analysis, competitor research, and backlink tracking.
Ahrefs – Keyword research, backlink analysis, and site audit.
Moz – Domain authority tracking, keyword research, and site audit.
Yoast SEO (for WordPress) – On-page SEO optimization and content analysis.
Screaming Frog SEO Spider – Crawl website for technical SEO issues.
GTmetrix – Analyze and improve website speed performance.
Google My Business (GMB) – Manage local SEO presence and business listings.
UberSuggest – An SEO tool by Neil Patel for keyword research, site audits, backlink analysis, and competitor insights.
SEO Executive
RVS Media
12.2021 - 12.2023
Keyword Research & Analysis – Identify relevant keywords to target for higher search rankings.
On-Page SEO Optimization – Optimize titles, meta tags, headings, URLs, and content.
Off-Page SEO & Link Building – Acquire quality backlinks to improve domain authority.
Technical SEO – Enhance site speed, mobile-friendliness, and fix crawl issues.
Content Optimization – Ensure SEO-friendly, high-quality, and engaging content.
SEO Audits & Monitoring – Regularly assess and fix SEO issues for better performance.
Competitor Analysis – Analyze competitors’ SEO strategies to gain insights.
Reporting & Analytics – Track and report on website traffic, rankings, and conversions.
Staying Updated – Keep up with SEO trends, Google algorithm updates, and best practices.
Tools Used
Google Keyword Planner – Keyword research and search volume analysis.
Google Search Console – Monitor indexing, crawl issues, and search performance.
Google Analytics – Track website traffic, user behaviour, and conversions.
SEMrush – Comprehensive SEO analysis, competitor research, and backlink tracking.
Ahrefs – Keyword research, backlink analysis, and site audit.
Moz – Domain authority tracking, keyword research, and site audit.
UberSuggest – An SEO tool by Neil Patel for keyword research, site audits, backlink analysis, and competitor insights.
SEO Executive
IMark Infotech
10.2019 - 07.2021
Keyword Research & Analysis – Identify relevant keywords to target for higher search rankings.
Off-Page SEO & Link Building – Acquire quality backlinks to improve domain authority.
Content Optimization – Ensure SEO-friendly, high-quality, and engaging content.
SEO Audits & Monitoring – Regularly assess and fix SEO issues for better performance.
Competitor Analysis – Analyze competitors’ SEO strategies to gain insights.
Reporting & Analytics – Track and report on website traffic, rankings, and conversions.
Tools Used
Google Keyword Planner – Keyword research and search volume analysis.
Google Search Console – Monitor indexing, crawl issues, and search performance.
Google Analytics – Track website traffic, user behaviour, and conversions.
SEMrush – Comprehensive SEO analysis, competitor research, and backlink tracking.
Ahrefs – Keyword research, backlink analysis, and site audit.
Moz – Domain authority tracking, keyword research, and site audit.
UberSuggest – An SEO tool by Neil Patel for keyword research, site audits, backlink analysis, and competitor insights.
Education
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Punjab Technical University
Amritsar
08-2017
Graduate Diploma - Electrical, Electronics And Communications Engineering
Punjab Technical University
Amritsar
08-2013
Higher Secondary -
BVN Model
Tarn Taran
03-2011
Skills
Off-page optimization
SEO project management
SEO auditing
On-page optimization
Website speed optimization
Team leadership
HTML and CSS
Image optimization techniques
Google analytics
E-commerce SEO strategies
Schema markup implementation
SEO tool proficiency
Competitor analysis
SERP
Mobile SEO
Local SEO
Long-tail keyword utilization
Google my business optimization
Guest posting strategies
SEO reporting
Link building strategies
Technical SEO expertise
SEO training and mentoring
Keyword analysis
Keyword optimization
Keyword research
Search engine marketing
Timeline
Senior SEO Executive
Richestsoft App Development
01.2024 - 12.2024
SEO Executive
RVS Media
12.2021 - 12.2023
SEO Executive
IMark Infotech
10.2019 - 07.2021
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Punjab Technical University
Graduate Diploma - Electrical, Electronics And Communications Engineering
Punjab Technical University
Higher Secondary -
BVN Model
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