Naya Zhao
Melbourne,Australia
Summary
Detail-oriented Administrative & PR Coordinator professional with 2+ years of experience in influencer campaign execution, PR logistics, and office management. Adept at merging creative outreach with systematic support through database management, event coordination, and cross-functional collaboration.
Overview
3
3
years of professional experience
Work History
Administrative Assistant
Wilfred Knight Pty Ltd
01.2025 - Current
- Streamlined office operations: ordered kitchen/supply inventory, reducing stock shortages by 30%, resolved IT issues(computer system setups, software troubleshooting for staff)
- Developed training modules for sales teams, improving onboarding efficiency.
- Delivered excellent customer service through prompt responses to client inquiries, addressing concerns effectively, and building strong relationships.
- Ensured accurate record-keeping with diligent data entry and database management for vital company information.
Intern
Thrive PR + Communications
05.2023 - 07.2023
- Curating 200+ product samples and coordinating branded packaging and tracking shipments to 50+ influencers/media contact, resolving delivery issues.
- Maintaining an influencer database with engagement metrics for ROI analysis.
- Tracked and organized data on media campaign click-through rates in Excel, supporting analysis for enhanced strategy alignment.
- Coordinated logistics for 10+ events, including managing venue bookings and preparing necessary materials, ensuring seamless execution.
- Provided administrative support by managing correspondence and ensuring seamless communication between teams.
Residential Advisor
Unilodge (Lincoln House)
04.2022 - 11.2022
- Supported onboarding processes for new residents, including preparing documentation and assisting with room assignments.
- Organised community events, managing logistics and ensuring smooth execution to enhance resident engagement.
- Acted as a key point of contact for resident inquiries via phone or email, delivering high-quality support and resolving issues efficiently.
- Organised 20+ resident events, handling all aspects of logistics, from vendor communication to budget tracking.
Education
Master of Global Media Communication -
University of Melbourne
06.2024
Master of Communication - undefined
Deakin University
11.2022
Bachelor of Human Resource Management - undefined
Deakin University
11.2021
Skills
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Influencer & PR Coordination: Campaign tracking, sample shipments, and relationship management
- Operational Administration: Database management, employee onboarding, and office logistics
- Client & Stakeholder Communication: Front-desk reception, vendor liaising, and team training
- Project Execution: End-to-end event and campaign support with meticulous organisation
- Problem-Solving
- Time Management
Timeline
Administrative Assistant
Wilfred Knight Pty Ltd
01.2025 - Current
Intern
Thrive PR + Communications
05.2023 - 07.2023
Residential Advisor
Unilodge (Lincoln House)
04.2022 - 11.2022
Master of Communication - undefined
Deakin University
Bachelor of Human Resource Management - undefined
Deakin University
Master of Global Media Communication -
University of Melbourne
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