Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Nayad Lacalle

Surfers Paradise,QLD

Summary

Creative and versatile Marketing Coordinator with experience in social media management, content creation, website design, and customer relationship management. Skilled in Canva, CapCut, Wix, Shopify, Mailchimp, and CRM tools. Proven ability to develop marketing strategies, execute campaigns, and enhance brand presence, with additional experience in customer service and operations.

Overview

11
11
years of professional experience

Work History

Marketing Consultant & Social Media Strategist

Freelance
11.2023 - Current
  • Developed and executed content strategies for small businesses, focusing on social media engagement and brand visibility.
  • Created visual content, including posts, stories, and marketing materials, using Canva.
  • Designed logos, websites, and other branding assets to strengthen company identities.
  • Audited client brands and digital presence, identifying gaps and recommending actionable improvements.
  • Created structured marketing plans and guided clients through implementation to achieve their goals.
  • Monitored client progress, providing ongoing support and feedback to ensure strategies were followed effectively.
  • Focused primarily on content creation and visual design to enhance client engagement and reach.

Warehouse Assistant

The Remarkable Sweet Shop
02.2024 - 06.2024
  • Packed and re-packaged sweets, fudge, and confectionery to company quality standards.
  • Supported logistics and stock supply across multiple shop locations.
  • Assisted with warehouse organisation, tidiness, and efficiency.
  • Wrapped and prepared confectionery products while maintaining food safety and hygiene practices.
  • Carried out lifting and handling tasks in a physically demanding environment.
  • Completed basic computer and administrative tasks as required.
  • Maintained attention to detail while working under pressure and to deadlines.
  • Collaborated with team members through clear and positive communication.

Marketing Coordinator

Scarlet Branding
08.2022 - 09.2023
  • Social Media Management and Content Creation for Instagram and Facebook, including post design and scheduling.
  • Edited short-form videos and created visual content using CapCut and Canva.
  • Website design and SEO management using Wix.
  • Managed Shopify platform for online store updates and promotions.
  • Created and managed email campaigns via Mailchimp.
  • Set up and monitored Facebook and Instagram advertising campaigns.
  • Managed customer database and CRM to maintain accurate records and streamline communications.


Digital Marketing and Online Sales Coordinator

Nomad Safaris
06.2021 - 07.2022
  • Managed social media accounts and created content for Instagram and Facebook across multiple brands, including visuals, posts, and stories using Canva and CapCut.
  • Designed and maintained websites, optimizing SEO for four different brands to improve online presence.
  • Handled frontline sales, both in-person and over the phone, supporting reservations and answering customer inquiries.
  • Provided high-volume customer service, resolving issues and ensuring positive experiences for clients.
  • Managed customer relationships and CRM systems, maintaining accurate data and supporting booking processes.
  • Scheduled and coordinated tours, bookings, and appointments for clients.
  • Assisted with administrative and operational tasks to ensure smooth daily business operations.
  • Supported behind-the-scenes operations for shops during pandemic lockdowns, ensuring systems and processes ran efficiently.
  • Focused on improving the overall presentation, workflow, and customer experience through organized and visually appealing content and processes.

Front of House Staff Member

Sprig and Fern Brewery
08.2020 - 06.2021
  • Provided excellent customer service by attending tables, taking orders, and ensuring guests had a positive experience.
  • Poured craft beers, served food, and maintained smooth service during busy periods.
  • Assisted with kitchen duties as needed, including prep work and cleaning.
  • Maintained cleanliness and organization of dining and service areas, ensuring a welcoming environment.
  • Contributed to a positive and friendly atmosphere, helping to uphold the pub’s vibe and reputation.
  • Adapted to various roles as needed, demonstrating flexibility and a hands-on approach.

Cold Storage Picker/Packer

My Food Bag
08.2020 - 12.2020
  • Worked in a refrigerated warehouse environment, handling fresh meat, fruit, and other perishable items.
  • Picked and packed food items accurately along the production line to prepare customer meal boxes.
  • Ensured compliance with strict health and safety standards in a cold-storage environment.
  • Maintained speed and accuracy during repetitive, high-volume packing tasks.
  • Supported overall warehouse operations to meet production targets and quality standards.

Bar and Floor Staff

Chic
07.2020 - 09.2020
  • Provided support to bar operations by clearing tables, collecting used glassware, and maintaining a clean and organized environment.
  • Assisted with customer service, responding to guest requests and ensuring a positive experience.
  • Supported team efficiency during high-volume periods by maintaining smooth floor operations.
  • Contributed to overall venue hygiene and organization, ensuring a safe and welcoming environment for guests.

Bar Staff

The Long Knight
03.2020 - 06.2020
  • Served drinks and assisted customers in a fast-paced bar environment.
  • Maintained cleanliness and organization of the bar and service areas.
  • Supported team operations to ensure smooth service during busy periods.

Bar Staff Member

Electric Avenue Festival
02.2020 - 02.2020
  • Served drinks and managed beverage stations during high-volume festival periods.
  • Operated the VIP bar, providing attentive service to guests and ensuring efficient service and a well-organized bar environment.
  • Maintained cleanliness and stock levels to support smooth operations.

Assistant Marketing Manager

Master Language School
05.2018 - 01.2020
  • Developed and implemented a new communication and marketing business plan.
  • Led the rebranding of the school, ensuring alignment with updated brand guidelines.
  • Managed social media content creation, maintaining consistent brand voice and visual identity.
  • Created marketing collateral, including brochures, flyers, and product catalogues, following brand standards.
  • Promoted school activities to engage students and the community, enhancing overall brand presence.
  • Analyzed feedback from customers and staff to refine design concepts and marketing strategies.
  • Designed and presented social media campaign solutions to support outreach and engagement initiatives.
  • Assisted with administrative tasks to support smooth daily operations.

English as a Second Language Teacher

Master Language School
05.2018 - 01.2020
  • Taught English as a second language to students aged 8 to 50, using an engaging and interactive approach.
  • Developed lesson plans and learning activities to suit different age groups and skill levels.
  • Fostered a positive and supportive learning environment to encourage student participation and progress.

Au Pair

Go Au Pair
08.2016 - 07.2017
  • Enhanced cultural exchange experiences by sharing customs, traditions, and native language with host family members.
  • Collaborated closely with parents to establish consistent routines expectations promoting stability security for their children.
  • Developed strong bonds with host family members resulting in lasting relationships beyond contract term.
  • Developed bilingual abilities in English through immersive conversation and activities.

Marketing Assistant & Office Administrator

Mafrisa
02.2015 - 08.2015
  • Assisted supply chain management in B2B operations, supporting smooth product flow and vendor coordination.
  • Managed frontline sales and day-to-day operational tasks, providing excellent customer service.
  • Maintained customer relationships and managed CRM systems to ensure accurate client records.
  • Provided accounting support, including filling out tax forms and maintaining financial documentation.
  • Managed office supplies and administrative resources to ensure efficient operations.
  • Created engaging marketing collateral for stakeholders, including presentations and promotional materials.
  • Designed logos, packaging, and branding assets to strengthen company identity.

Marketing Role Intern

I2i Events Group
06.2014 - 10.2014
  • Created social media content, including posts and videos, to promote waste management and recycling initiatives.
  • Managed leads by researching and contacting companies interested in participating in RWM Brasil trade show.
  • Conducted outbound calls to prospective clients, generating engagement and partnerships.
  • Interviewed guests and company representatives at the trade show for institutional video content.

Education

Diploma Level 7 - Business Management

Alpha Educational Institute
Christchurch, NZ
11-2020

Bachelor in Communication - Marketing And Advertising

Escola Superior De Propaganda E Marketing - ESPM
São Paulo, Brazil
07-2015

Skills

  • Social media management
  • Client relationship management
  • Content marketing
  • Communications management
  • Marketing collateral development
  • Digital marketing
  • Brand design and development
  • Branding
  • Customer service
  • Critical thinking

Languages

English
Native or Bilingual
Spanish
Full Professional
Portuguese
Native or Bilingual

Timeline

Warehouse Assistant

The Remarkable Sweet Shop
02.2024 - 06.2024

Marketing Consultant & Social Media Strategist

Freelance
11.2023 - Current

Marketing Coordinator

Scarlet Branding
08.2022 - 09.2023

Digital Marketing and Online Sales Coordinator

Nomad Safaris
06.2021 - 07.2022

Front of House Staff Member

Sprig and Fern Brewery
08.2020 - 06.2021

Cold Storage Picker/Packer

My Food Bag
08.2020 - 12.2020

Bar and Floor Staff

Chic
07.2020 - 09.2020

Bar Staff

The Long Knight
03.2020 - 06.2020

Bar Staff Member

Electric Avenue Festival
02.2020 - 02.2020

Assistant Marketing Manager

Master Language School
05.2018 - 01.2020

English as a Second Language Teacher

Master Language School
05.2018 - 01.2020

Au Pair

Go Au Pair
08.2016 - 07.2017

Marketing Assistant & Office Administrator

Mafrisa
02.2015 - 08.2015

Marketing Role Intern

I2i Events Group
06.2014 - 10.2014

Diploma Level 7 - Business Management

Alpha Educational Institute

Bachelor in Communication - Marketing And Advertising

Escola Superior De Propaganda E Marketing - ESPM

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Nayad Lacalle