Naze Namo
Landsborough,Australia
Summary
Creative and analytical Visual Merchandising Manager, currently working for Lorna Jane as the State Visual Merchandising Manager for Queensland. Furthermore, I encompass over ten years of professional experience across Marketing, Advertising, Retail, and Sales. Most recently, I have been honing my skills in leading and executing aesthetically pleasing merchandising store displays and floor plans for Dotti NZ and Lorna Jane QLD. Previously, I was employed by one of New Zealand’s largest media vendors, formerly known as MediaWorks, where I launched my media career as a sales coordinator before graduating with a business degree in Advertising and Management. Shortly after being promoted to an Account Executive for TV Sales, I maintained strong relationships with agency partners. Subsequently, I took my media skills and knowledge to Omnicom Group as a Media Executive at PHD Media. Here, I attained top-tier clients and ensured the successful delivery of all traditional advertising campaigns under my portfolio. As a visual merchandiser or account executive, I am meticulous, diligent, and driven to increase sales, build strong relationships, and achieve brand awareness through skillful product promotion and media placement.
Overview
14
14
years of professional experience
Work History
State Visual Merchandising Manager
Lorna Jane
Brisbane , QLD
03.2025 - Current
- Involved in the successful store openings and new fit-outs of four locations in Queensland in the last two months through skillful and diligent planning and strong execution and management.
- Coordinated with store managers to ensure accurate implementation of visual merchandising plans and standards, and provided regular coaching and training to ensure the ongoing success of their business.
- Created interior displays to promote products in alignment with corporate sales objectives, while establishing a cohesive and positive shopping experience for consumers, to build strong brand awareness and recognition.
- Created visual marketing displays and styled windows to attract target demographics, increase conversion rates, and retain customer loyalty.
- I facilitated with the State Manager, Regional Managers, and Store Managers to align business objectives and achieve overall sales growth for the region and the overall business.
- I visited several locations in the Queensland region on a weekly basis to coach, train, and support store managers with visual merchandising and promotional activities to drive sales.
- Executed marketing campaigns through creative visuals that effectively communicated key messages to customers.
National Visual Merchandising Manager
DOTTI
Auckland , NZ
09.2022 - 12.2024
- Maintained inventory levels of eighteen stores by monitoring stock levels and sell-through rates on a regular basis and coordinated with the inventory team to ensure sufficient replenishment of each store location.
- Developed and implemented visual merchandising strategies to optimise customer experience and increase sales in each individual location, to contribute to the overall national portfolio.
- Analysed market trends and conducted regular SWOT analysis to identify potential threats and opportunities for further growth and success.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory by analysing stock on hand and incoming inventory.
- Tracked, analysed, and reported on category performance and sales results on a regular basis, and reported back to the National Sales Manager weekly.
- Trained and coached new and experienced staff members on visual merchandising principles and processes, and guided store managers to achieve the highest, most efficient level of store operations.
- Consulted with management and advertising teams to plan optimal promotions.
Regional Visual Merchandising Manager
Jay Jays
Auckland , NZ
08.2020 - 08.2022
- Monitored twenty stores, replenished display inventory, and restructured according to available stock and trends.
- Created detailed reports summarising regional performance metrics related to visual merchandising initiatives and sales objectives driven by headquarters.
- Maintained accurate records of all product placements, inventory levels, and pricing across multiple regions by regular monitoring, and communication with store teams.
- Conducted periodic visits to stores to evaluate compliance with corporate standards for displays and fixtures, while adhering to health and safety protocols.
- Aligned visual merchandising strategies and products with company messages, target audience and marketing goals.
- Worked closely with Regional Sales Managers to ensure consistency between sales goals and visual objectives.
Media Executive
PHD Media NZ
, NZ
03.2019 - 08.2020
- Tracked and monitored traditional media campaigns and schedules, including TV, radio, print, and OOH, from inception to completion.
- Created and updated WIP sheets, and presented them back to the general manager on a weekly basis to ensure material deadlines were met, and campaigns were on track.
- Created post-campaign and proof-of-posting documents after completion, and presented them back to clients in a timely manner.
- Tracked the availability of media inventory among all media vendors for client bookings, and ensured successful placement before deadlines.
- Developed relationships with media vendors in order to secure the best rates and placements for advertising campaigns, and maintained ongoing relationships.
- Analysed data such as market trends, demographics, competitive landscape, and consumer behaviour to inform decisions about media plans.
- Prepared detailed reports on campaign performance metrics such as reach, impressions, click-through rates.
- Coordinated with cross-functional teams such as sales, operations, and finance to ensure successful execution of projects.
Account Executive
MediaWorks NZ
Auckland , NZ
04.2017 - 10.2018
- Managed a portfolio of four key agency accounts, with over fifty clients combined, ensuring high levels of customer satisfaction, and engagement.
- Researched and analysed target audiences, and created detailed demographic profiles for media planners and buyers.
- Created presentations that effectively communicated campaign objectives and results to clients.
- Coordinated with other departments, such as creative, research, finance, and inventory management, to ensure proper execution of campaigns.
- Maintained accurate records of all customer interactions in the CRM system.
- Conducted quarterly presentations of media offerings to clients and agency partners, and maintained regular visits and networking events to maintain ongoing relationships.
- Generated weekly reports on sales performance against targets for upper management review.
- Provided timely customer service support to resolve any issues quickly and efficiently.
Sales Coordinator
MediaWorks NZ
Auckland , NZ
10.2015 - 04.2017
- Provided administrative support to the sales team, including scheduling meetings, booking media schedules, checking media availability, monitoring live campaigns, preparing presentations, and managing email correspondence.
- Compiled client profiles, entered information into the operating system, and kept detailed records of sales and customer information in CRM software, updating the database regularly to maintain top-notch service.
- Prepared pricing strategies for current customers to enhance sales, increase profitability, and provided media quotes.
- Monitored competitors' activities to stay ahead of the competition, and conducted competitor landscape reports using the Nielsen AQX database.
- Coordinated and finalized sales proposals to complete purchases and book media space.
- Maintained accurate records of sales activity and generated reports for management review.
- Collaborated with internal teams such as marketing, finance and operations departments in order to ensure successful execution of projects from start to finish.
Sales Assistant/Person in Charge
Jay Jays
Auckland , NZ
09.2011 - 10.2015
- Implemented daily operating procedures to keep store clean, adequately stocked, and well-organised.
- I walked through the department multiple times each shift to evaluate and correct issues, such as cleaning and stock replenishment needs.
- Trained team members in successful strategies to meet operational, and sales targets.
- Ensured that all promotional materials were properly displayed in their designated areas.
- Informed customers about current promotions and discounts.
- Assisted customers with returns, exchanges, and refunds, and resolved customer challenges professionally.
- Completed daily reports on sales performance metrics, closing of the till, and reconciling of cash.
Education
Bachelor Of Business - Advertising and Management
Auckland University of Technology
Auckland12-2015
NZQA NCEA Levels 1-3 with Merit -
Alfriston College
Auckland12-2011
Skills
- Leadership
- Time management
- Attention to detail
- Strong organisation
- Excellent customer service
- Strong verbal and written communication
- Business acumen
- Creative
- Analytical
- Team player
- Sales driven
- Advertising
- Media Planning
- Media Buying
- Customer service
- Client relationship management
- Visual merchandising
- Inventory management
- Sales analysis
- Data entry
- Strong computer skills
- CRM systems
Hobbies and Interests
- Gym/Pilates/Yoga
- Music
- Dancing
- Fashion
- Food
- Ancient History
- Geography
- Hiking
- Swimming and going to the beach
- Nature
- Animals and pets
References
Available upon request
Timeline
State Visual Merchandising Manager
Lorna Jane
03.2025 - Current
National Visual Merchandising Manager
DOTTI
09.2022 - 12.2024
Regional Visual Merchandising Manager
Jay Jays
08.2020 - 08.2022
Media Executive
PHD Media NZ
03.2019 - 08.2020
Account Executive
MediaWorks NZ
04.2017 - 10.2018
Sales Coordinator
MediaWorks NZ
10.2015 - 04.2017
Sales Assistant/Person in Charge
Jay Jays
09.2011 - 10.2015
Bachelor Of Business - Advertising and Management
Auckland University of Technology
NZQA NCEA Levels 1-3 with Merit -
Alfriston College
Similar Profiles
NICOLE GREENNICOLE GREEN
Active Stylist at Lorna JaneActive Stylist at Lorna Jane
Julia BarenJulia Baren
Manager at Lorna JaneManager at Lorna Jane
Dylan FloresDylan Flores
Warehouse Manager at Lorna Jane Active WearWarehouse Manager at Lorna Jane Active Wear
ANCY BEHANANANCY BEHANAN
Care Manger at Blue Care MalenyCare Manger at Blue Care Maleny
Jessica DavisJessica Davis
Casual Kitchen Hand & Waitress at Pelican Waters Bowls Club Inc.Casual Kitchen Hand & Waitress at Pelican Waters Bowls Club Inc.