Ned Tesic

Through my team and collaboration across the organisation, I passionately bring life to our brands through the unique stories that define our identity and branded customer entertainment events that delight our customers

Key Responsibilities:

• Report to the CEO, Board accountability, Senior Leadership Team
• Managing a multi-million-dollar marketing budget
• Lead four full-time reports - communications, content, and events
• Responsible for growing foot traffic to owned properties
• Entertainment, event program for 500 to 60,000 attendees
• Oversee internal communications for 2,000 shareholders & 6,000 staff
• Managing social media, content, SEO and engagement strategies
• Developing acquisition and retention campaigns
• Managing promotional events and advertising efforts
• Handling media relations and crisis management
• PR, marketing, communications, and acquisition strategies

Key Achievements:

• Led Sydney Markets re-brand and rollout
• Pivoted Paddy's ATL focussed Marketing to Content / Experiential focus
• Grew foot traffic to 6 million+ visitors per year
• Monetised owned assets (Database, Events, Billboards)
• Introduced new CRM - Salesforce and Lead Nurture - Hubspot
• Introduced customer self-service and smartphone app - SML Hub
• Increased brand awareness through strategic marketing campaigns.
• Collaborated with sales teams on campaigns to increase revenue
• Enhanced customer engagement with targeted social media content

While Public Relations & Brand Manager I was the primary contact for all Media, Stakeholder and Community engagement across all of Sydney Markets Limited (SML) brands

Responsible for both strategy and tactical PR and Communications programs, this role has an internal audience of 2,000 shareholders and 6,000 employees and an external reach of over 7 million consumers who interact with our products through thousands of grocery, food and flower and hospitality businesses around NSW

Achievements

• Grew Media Mentions by 90% - (1,800 stories p/a) ASR of $27M
• Grew Retail Customer NPS by 55%
• Established Fresh Awards Industry Recognition Program
• Digitised Internal Comms with SML Trader Smartphone App
• Launched Brand Funded Free to Air TV Show - Life Inside the Markets - 3 seasons
• Created/Executed in-house video production and content strategy
• Established and monetised LED digital screen network

Channel-focused role working with Optus through a challenging re-branding project. Primarily working with business customers, this role ensured channel partners successfully transitioned to the new brand assets while continuing to support demand activity

Key Achievements:

• Led Successful Re-branding Transition: Orchestrated the seamless transition of over 50 channel partners to new brand assets within a 6-month timeframe, achieving a 100% adoption rate
• Channel Partner Engagement +35%: Implemented targeted communication strategies and training sessions, resulting in a +35% in engagement and participation among channel partners
• Boosted Sales Pipeline by 20%: Developed and executed demand generation campaigns that grew sales pipeline by 20%
• Customer Satisfaction Scores up by 25%: Executed programs with channel partners to refine customer service processes and support, leading to a 25% improvement to scores

Following the merger of Integ Group with technology brands XSI and Getronics, appointed as Marketing Communications Manager to launch the new brand, UXC Connect

This 18-month program included developing new brand assets and executing a nationwide launch campaign for customers and media

Collaborated with the People and Culture team to create a company-wide program uniting three separate entities into a cohesive culture

Key Achievements:

• Executed Successful Brand Launch: Developed and launched UXC Connect's new brand, overseeing the creation of brand assets and executing a nationwide marketing campaign, achieving a 95% brand recognition rate within the first year
• Increased Media Coverage by 40%: Secured extensive media coverage through strategic PR initiatives, resulting in a 40% increase in media mentions and positive press
• Improved Internal Engagement by 50%: Collaborated with the People and Culture team to design and implement an internal program that increased employee engagement scores by 50% across the newly merged entities
• Enhanced Customer Communication: Developed and rolled out a new customer communication strategy that improved customer satisfaction scores by 30%
• Streamlined Marketing Processes: Introduced new marketing tools and processes that reduced campaign development time by 25%, improving overall marketing efficiency