Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Neetu Verma

Melbourne,Australia

Summary

Integrated marketer with 5+ years of experience delivering national campaigns that grow brand, shift behaviour, and drive results. Skilled at turning consumer insights into action, leading programs that generated $10M+ in incremental revenue. Known for managing complex stakeholder ecosystems, and aligning teams behind campaigns that scale.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Associate Manager, Integrated Marketing

DoorDash
Melbourne, Australia
10.2023 - Current
  • Oversee the retail calendar, aligning consumer needs with business goals through strategic campaigns, achieving 60% YoY volume growth and generating $10M+ in incremental revenue.
  • Led cross-functional collaboration across CRM, analytics, finance, and creative teams, driving seamless campaign execution and generating $10M+ in gross revenue.
  • Coordinate off-platform and in-app campaigns with a cohesive media and promotional strategy, increasing conversion rates by 3%.
  • Manage annual and quarterly budgets, partner pitches, and promotional strategies to drive incremental ad revenue.

Senior Associate, SMB and Retention Marketing

DoorDash
Melbourne, Australia
09.2022 - 09.2023
  • Led SMB marketing strategy, partnering with Sales and Merchant teams to design and launch campaigns that drove a 15% uplift in local merchant engagement, and improved in-app visibility for local partners.
  • Built and rolled out playbooks that increased SMB adoption of ads and revenue-driving tools, contributing directly to business growth.
  • Developed retention campaigns that drove a 10% lift in repeat customer traffic, including life cycle journeys and personalised offers for churned users.
  • Helped shape CRM experimentation by launching A/B tested campaigns tailored to different customer behaviors.

Associate, Promotions and Merchandising

DoorDash
Melbourne, Australia
09.2020 - 08.2022
  • Managed the end-to-end promotional calendar for the Australia business, leading execution across promotional campaigns.
  • Led promotional strategy for major QSR brands, including McDonald’s, Subway, and KFC, driving volume, visibility, and partner growth.
  • Owned a $6M+ quarterly promo budget, collaborating with Strategy, CRM, and Partnerships to optimise spend and maximise campaign impact.
  • Established campaign tracking processes and budget governance frameworks to improve visibility, accountability, and program performance.

Marketing Intern

Global Travel Xperts
Melbourne, Victoria
11.2018 - 07.2019
  • Supported marketing for the company’s side business, Mantra Lounge - a vegan restaurant - by launching social media campaigns and partnering with influencers to drive visibility and customer growth.
  • Helped unlock new revenue channels through catering services and third-party platforms, like Groupon and Bring Me Home.

Education

Master of Management - Marketing

University of Melbourne
Melbourne
11.2020

Bachelor of Management Studies - Marketing

S.I.E.S
Mumbai
08-2017

Skills

  • Figma
  • Budgeting and allocation 
  • Project management
  • SQL (intermediate)
  • Consumer insights and A/B testing
  • Go-to-market strategy development

Certification

CXL Institute (2025)

  • Data Presentation & Visualization
  • Storytelling
  • Project Management for Marketers

Timeline

Associate Manager, Integrated Marketing

DoorDash
10.2023 - Current

Senior Associate, SMB and Retention Marketing

DoorDash
09.2022 - 09.2023

Associate, Promotions and Merchandising

DoorDash
09.2020 - 08.2022

Marketing Intern

Global Travel Xperts
11.2018 - 07.2019

Master of Management - Marketing

University of Melbourne

Bachelor of Management Studies - Marketing

S.I.E.S

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Neetu Verma