Neha Tahiliani
South Melbourne,Australia
Summary
Senior performance marketing leader with 5+ years experience scaling DTC and B2C e-commerce brands on the agency side, and driving growth client-side within the Tech (DoorDash) and Retail (Cotton On Group) industries across AU/NZ, US, UK, and SEA. I work end-to-end across the paid performance marketing stack including Paid Search, Social, YouTube, Display, and Programmatic focusing on both category and brand growth at scale. At Cotton On Group, I lead multi-million-dollar campaigns, delivering paid search peaks and significant uplifts across Denim, Kids, and Body brands. At DoorDash, I helped scale the business from startup to scale-up, launching new verticals such as Grocery, Alcohol, and Retail, and driving strong growth in grocery and convenience volumes.
Overview
5
5
years of professional experience
Work History
Aquistion Marketing Specialist
Cotton On Group
Geelong, VIC
05.2025 - Current
- Managing over $1.2 million in monthly paid media across Paid Search, YouTube, and Display (~70% of total paid media spend), owning channel P&L, flighting, and efficiency outcomes for Core Brands (Cotton On, Kids, Body) and Emerging Brands (Supre, Typo, Factorie, Ceres Life).
- Partnering with external agencies, Google partners, internal Paid Social, Affiliates, Ecommerce and creative teams to deliver campaigns to brief and on time against global flight plans.
- Architecting and scaling category first campaigns: Denim Back-to-School grew Denim revenue by 69% YoY (USA, all channels) and by 49.9% in four targeted states through geo reallocation and staged momentum scaling.
• Building and optimising growth engines for Kids and Body Brands: US Kids 'Back-to-School' campaign delivered a +61% YoY category revenue (all channels) and +50% uplift via Google CPC; US Body 'Lessons in Comfort' campaign delivered a +20% uplift in targeted states (CPC) and +11% nationwide at industry-leading CPVs (US$0.009).
• Led high-impact promotional and geo tests: US Labour Day 30% off sitewide drove +110% YoY revenue with flat spend, prompting Florida upsizes and California retargeting experiments to scale efficiently. - Drive creative experimentation and activation: Factorie After-Sun YouTube campaign VO A/B test lifts engagement 83% vs. 19% for non-VO assets (+64 pp); apply learnings to Pre-Black-Friday warm-ups to improve engagement and conversion efficiency.
- Weekly and monthly executive reporting with prescriptive insights highligting category growth drivers, geo demand signals and SKU prioritisation that directly inform budget reallocation and senior leadership decisions.
Growth Marketing Senior Associate
DoorDash, Inc
Melbourne, Australia
10.2022 - 09.2024
- Managed and optimised multi-channel performance campaigns (DV360, social, search, display, etc.) with annual marketing budgets of up to $5 million USD in Australia and New Zealand markets collaborating with external media partners and digital agencies to achieve CPA and ROI targets, ensuring budget efficiency and performance alignment with forecasted goals.
- Maintained and utilised internal data tools like SQL & Sigma dashboards to track customer growth and investment across performance marketing channels, including Meta, TikTok, Snap, Search, UAC, ASA, Organic Search, and Referrals, enabling data-driven decision-making and performance optimisation.
- Supported the Go To Market launch of the 'Grocery Go Big' campaign, driving DoorDash's expansion into the Australian grocery market following the Q3 2023 Coles partnership launch, resulting in a 60% increase in convenience and grocery business in Q4 compared to the same period in 2021.
- Played a key role in scaling greenfield initiatives, co-developing playbooks to launch and optimise new acquisition channels across existing and new verticals (Grocery, Retail, Alcohol), resulting in a 40% week over week increase in market penetration and customer acquisition in Q3 2023.
Digital Account Manager
KingKong
Melbourne, Australia
02.2022 - 10.2022
- Managed a portfolio of 40+ eCommerce and lead generation businesses based in Australia, India and the UAE, ensuring alignment with client objectives and performance goals.
- Educated clients on the performance of SEO and paid campaigns and social media providing insights and identifying opportunities to test and review new marketing strategies as businesses evolve.
- Supported with media planning, execute briefs, and work closely with creative, analytics, and cross functional teams.
- Utilised quantitative skills to scale and forecast growth across SEO, SEM, Meta, Tiktok and Conversion Rate Optimisation.
- Analysed client website performance using tools such as Google Analytics, SEMrush, and Ahrefs, making data-driven decisions to uncover new growth opportunities.
Digital Strategist & Account Manager
Reform Digital
Melbourne, Australia
04.2021 - 01.2022
- Development of structures, processes and strategies for all paid media channels, applying best practices and testing frameworks to ensure optimal performance and profitability of the channel.
- Full account management and optimisation, including campaign structure, keyword research/management/bidding, ad copywriting, A/B testing, catalogue troubleshooting and campaign briefing.
- Reported monthly performance/ROAS targets to clients and identifying opportunities to further scale campaign.
- Produced data-driven insights through regular reporting to quickly iterate and methodically improve results.
Business Specialist
Australia Post
Melbourne, Australia
11.2020 - 04.2021
- Managed account relationships with customers to explore pain points and ensure an excellent customer experience.
- Identified and qualified sales opportunities over $400K within customer accounts to cross sell multi-product and/or complex solutions.
- Engaged with customers on key retention activities through the full life-cycle of the customer contract.
- Documented all sales and account management activity in Salesforce to provide AP's sales enablement functions.
Education
Masters of Communications and Media Studies -
Monash
Melbourne05.2020
Master of Commerce -
University of Mumbai
Mumbai05.2018
Bachelor of Management Studies -
University of Mumbai
Mumbai06.2016
Skills
- Customer Acquisition
- Digital Strategy
- Go to Market
- E-Commerce
- Google Analytics
- Forecasting Skills
- Paid Advertising
- Data Analysis
- Performance Marketing
- Client Relationship Management
Timeline
Aquistion Marketing Specialist
Cotton On Group
05.2025 - Current
Growth Marketing Senior Associate
DoorDash, Inc
10.2022 - 09.2024
Digital Account Manager
KingKong
02.2022 - 10.2022
Digital Strategist & Account Manager
Reform Digital
04.2021 - 01.2022
Business Specialist
Australia Post
11.2020 - 04.2021
Masters of Communications and Media Studies -
Monash
Master of Commerce -
University of Mumbai
Bachelor of Management Studies -
University of Mumbai
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