Adaptable Marketing Specialist with over seven years of experience in event planning, social media management, and customer engagement across diverse industries. Flexible approach to tailoring strategies to meet unique market needs. Skilled in driving impactful campaigns, managing events, social media platforms, and fostering customer relationships to enhance market reach and align with business objectives.
Hi, I’m
Danica Anne Tamayo
Marketing Specialist
Bardia,NSW
Summary
Overview
8
years of professional experience
Work History
The Institute of International Studies
Marketing and Student Service Officer
04.2025 - Current
Job overview
- Leads digital and print marketing initiatives to promote higher education programs across domestic and international markets.
- Manages social media channels, content calendars, newsletters, and campaign execution aligned with TIIS’s strategic goals.
- Coordinates with education agents and internal teams to ensure smooth communication, brand consistency, and enrolment support.
- Assists in planning student engagement initiatives, onboarding support, and frontline services to enhance the student experience.
- Supports new course promotions and contributes to the launch of recruitment campaigns and events.
- Tracks campaign performance and prepares reports to evaluate marketing effectiveness and recommend improvements.
First One Education Migration
Marketing Manager
09.2023 - 04.2025
Job overview
- Spearheaded marketing strategies across 8 international markets, driving growth and operational consistency.
- Managed cross-functional teams to ensure alignment with global marketing objectives, delivering consistent messaging and seamless execution.
- Increased Facebook followers for First One Philippines by 42.1% in one year, driving enhanced brand visibility and higher engagement.
- Grew First One Philippines’ TikTok following to 52,000+, leveraging a strategic mix of paid advertising and organic content to expand reach and generate high-quality leads.
- Led content strategy and calendar management, tailoring content for diverse markets to maximize audience engagement and brand resonance.
- Managed and collaborated with micro-influencers to drive brand awareness and engagement, successfully increasing audience reach and conversions.
- Spearheaded a large-scale community event with 300+ attendees, enhancing brand visibility, strengthening customer relationships, and boosting engagement.
- Negotiated sponsorships and collaborations, securing key opportunities to enhance brand visibility.
- Utilized SMS Broadcast for targeted consumer outreach and integrated Gift Pay for seamless digital rewards, enhancing customer engagement and loyalty.
Takasago International Philippines Inc.
Marketing Executive
02.2022 - 09.2023
Job overview
- Flavor Innovation & Market Trends: Conducted in-depth research on consumer preferences and market trends to support the development of cutting-edge flavor solutions for food and beverage applications.
- Client Collaboration & Product Customization: Partnered with clients to present bespoke flavor concepts tailored to their product needs, ensuring alignment with current market demands and industry standards
- Marketing Strategy & Presentations: Prepared and delivered proactive and reactive marketing presentations to highlight new flavor innovations, collaborating with the Regional Marketing and Sales teams to drive business growth.
- Research & Competitor Analysis: Conducted supermarket tours to identify emerging trends in flavors, analyze competitor products, and gather valuable insights to guide product development.
- Product Development Support: Maintained and updated comprehensive New Product Information (NPI) reports to streamline the launch of new flavor concepts and ensure effective client communication.
PLDT Inc.
Acquisition Marketing Specialist
09.2020 - 01.2022
Job overview
- Acquisition Campaign Management: Led acquisition campaigns for PLDT’s Fixed Wired Broadband technology, driving customer growth and ensuring the achievement of key performance metrics.
- Strategic Planning & Execution: Played a key role in developing and executing innovative acquisition strategies to expand market reach and enhance customer conversion rates.
- Customer Profiling & Insights: Conducted in-depth research and analysis to define customer profiles, identify acquisition channels, and uncover new opportunities for market expansion.
- Campaign Development: Designed and implemented innovative campaign concepts aligned with overall business growth strategies, resulting in measurable increases in customer engagement.
- Funnel Optimization: Monitored and analyzed the customer acquisition funnel (Awareness, Consideration, Purchase) to identify weaknesses, refine strategies, and improve conversion rates.
- Performance Reporting: Delivered real-time, daily, and weekly reports on acquisition performance, providing actionable insights to optimize campaigns and meet targets.
- Budget Planning: Ensured accurate forecasting and efficient budget allocation to maximize campaign effectiveness and ROI.
PLDT Inc.
Brand Activation Specialist
03.2017 - 09.2020
Job overview
- Event Planning & Execution: Led the end-to-end execution of marketing activities for PLDT Home Fibr, PLDT Home Ultera, and Value Added Services, ensuring seamless on-ground activation, effective merchandising, and maximum customer engagement.
- Partnership Management: Established and maintained strategic partnerships with major brands like Disney, Nickelodeon, FOX Family Movies, Mommy Mundo, Smart Parenting, and others to enhance campaign value and audience reach.
- Brand Equity Building: Managed sponsorships and events that reinforced PLDT Home’s brand identity and customer loyalty.
- Budget Management: Oversaw on-ground operational expenses, ensuring all activities were delivered within budget while maintaining high-quality execution.
- Agency Coordination: Collaborated with third-party event agencies to conceptualize and execute creative campaigns, ensuring alignment with marketing objectives and timelines.
- Post-Campaign Analysis: Delivered comprehensive post-event reports and insights, conducting post-mortem evaluations to optimize future campaigns and align cross-functional teams.
Education
De La Salle UniversityCavite
BSBA from Marketing and Advertising
01.2016
University Overview
Awards
Awards
March 2021 | EXCELLENCE AWARD
Category: Marketing, Advertising and Brand Communication
The 18th Philippine Quill | The International Association of Business Communicators Philippines (IABC Philippines)
Campaign: PLDT-Smart Cyber City in ESGS 2019
March 2021 | EXCELLENCE AWARD
Category: Special and Experiential Events
The 18th Philippine Quill | The International Association of Business Communicators Philippines (IABC Philippines)
Campaign: 34th Kadayawan Festival powered by PLDT Home
December 2020 | SILVER AWARD: BEST CONSUMER EVENT: E-SPORTS
One Marketing Events Awards 2020
Campaign: PLDT-Smart Cyber City in ESGS 2019
December 2020 | BRONZE AWARD: BEST CONSUMER EVENT: ARTS & ENTERTAINMENT
One Marketing Events Awards 2020
Campaign: 34th Kadayawan Festival powered by PLDT Home
December 2020 | SILVER AWARD: BEST USE OF LIVE STREAMING
One Marketing Events Awards 2020
Campaign: No Learner Left Behind: A Benefit Concert for the new normal in education #AtHomeWithPLDT
Skills
Skills
MARKETING SKILLS
- Integrated Marketing Campaigns
- Brand Activation
- Event Planning & Management
- Social Media Strategy
- Community Management
- Marketing Presentations & Reporting
- Content Creation (Visual & Video)
- Multicultural Team Collaboration
TOOLS & PLATFORMS
- Google Workspace
- Microsoft 365
- Canva
- Capcut
- Meta Business Suite
- TikTok Ads Manager
- Zoho Social
- Mailchimp
- HeyGen
Timeline
Marketing and Student Service Officer
The Institute of International Studies
04.2025 - Current
Marketing Manager
First One Education Migration
09.2023 - 04.2025
Marketing Executive
Takasago International Philippines Inc.
02.2022 - 09.2023
Acquisition Marketing Specialist
PLDT Inc.
09.2020 - 01.2022
Brand Activation Specialist
PLDT Inc.
03.2017 - 09.2020
De La Salle University
BSBA from Marketing and Advertising
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