Nelisha Bhandari

Spearheaded the launch of video job advertisements, increasing social media engagement by 50% and driving a 40% rise in sales through targeted audience segmentation and platform-specific content.
• Implemented keyword optimization and on-page SEO strategies, resulting in a 30% increase in targeted customer web searches and improved site visibility.
• Designed and standardized branding across marketing platforms using Canva, enhancing visual identity and boosting brand recognition by 20%.
• Managed targeted EDM campaigns via Mailchimp and HubSpot, increasing open rates by 25% and conversions by 15% through audience segmentation and A/B testing.
• Executed integrated marketing initiatives aligned with company goals, supporting a rebranding project that contributed to a 20% increase in lead generation.
• Analyzed campaign performance data to derive actionable insights, optimizing strategies that improved marketing ROI by 10%.
• Managed communications with internal teams and external stakeholders to align on campaign objectives, reducing project delays by 15%.
• Coordinated multi-channel marketing projects from conception to launch, delivering campaigns 10% under budget and meeting tight deadlines.

• Managed multi-platform social media campaigns across Instagram, Facebook, LinkedIn, and TikTok, increasing overall engagement by 35% through consistent content scheduling and targeted messaging.
  • Created and optimized paid ad campaigns via Meta Ads Manager, increasing post reach by 40% while reducing cost-per-click by 15%.
  • Promoted university events using strategic content and paid promotions, attracting over 100 attendees per event and increasing student participation.
  • Executed SEO and SEM strategies—including Google Ads, keyword optimization, and backlinking—resulting in a 25% increase in website traffic and improved lead quality.
  • Tracked and analyzed key marketing metrics using Google Analytics and Meta Business Suite; implemented A/B testing that boosted campaign CTR by 20%.
  • Built automated and personalized email workflows via Mailchimp and HubSpot, increasing open rates by 30% and click-through rates by 18%.
  • Created multimedia content including Canva graphics, promotional videos, and copywriting; improved audience engagement by 25% through consistent brand storytelling.
  • Managed influencer and brand collaborations with Coca-Cola, Optus, Lynx, and Woolworths for charity campaigns, boosting campaign reach by 40%.
  • Led full-cycle planning and promotion of major university events (e.g., Australia Day, Lunar New Year, orientation), each drawing 100+ attendees and executed with streamlined logistics and digital marketing support.