Nicci Mahony
Summary
I am an ambitious 20-something whose tenacity has allowed me to get where I am today. My key attributes include being fiercely determined, self-aware, and always striving to do my best, therefore I am willing to take on a busy and challenging role that pushes me to my limit. I am highly organised and am no stranger to working to deadlines. On a more personal note, I am passionate about food, I absolutely love cooking and going out to eat at new places and also have an adorable labradoodle that I can't get enough of.
Overview
7
7
years of professional experience
Work History
Senior Account Manager
Red Crayon
06.2020 - Current
- Responsible for managing key clients within the business autonomously, including but not limited to: Bosch Home Appliances, Superior Pet Goods, Sportsbet, Libra and realestate.com.au
- Community management of the Bob Jane T-Marts social channels (Instagram and Facebook) and Google reviews
- Created and continue to refine the Bosch Home Appliances (AU) social media strategy. This includes but is not limited to: auditing channels, creating content plans, copywriting and undertaking monthly reporting and recommendations
- Create, plan, and produce social content and copy for Superior Pet Goods
- Plan, coordinate and produce photography and videography shoots from ideation through to execution (large and small scale)
- Work with influencers on collaborations and partnerships for Bosch and Bob Jane T-Marts. Including negotiations, contract signing, briefing and approving content before going live
- Brainstorming and pitching new ideas to potential and existing clients
- Working and liaising on a regular basis with digital media and traditional media agencies to plan above and below the line activity
- Working in a tightly knit team where roles are not siloed. I have full visibility and the opportunity to work creatively where required
- Mentoring and coaching junior members within the team
- Work closely with the CEO and Account Director to manage and forecast the financials for the business each week
- Plan and produce small-scale podcasts for clients, including knowledge of Acast
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Liaise with third party suppliers to ensure client budgets are met
Account Executive
The Brand Agency
11.2018 - 03.2020
- Responsible for briefing, trafficking and executing creative campaigns across several different media and channels, including TV, press, catalogue, radio, online, social media & rich media, seeing process from start to finish
- Liaised with the creative teams through content development to manage client expectations
- Worked with creative teams, internal stakeholders and clients to produce a high standard of work
- Responded to client concerns and changes with efficient problem solving and understanding of the overall objective
- Organised and attended shoots for major campaigns – across both print and social media– ensuring the most efficient use of their client’s budget
- As an account executive, led the 2019 Father’s Day Campaign, the largest of the year
- This included a 48-page catalogue, social & rich media executions and press ads
- Worked closely with senior managers and a creative team to ensure a consistent and cohesive message for the above campaign, ensuring that it was one of the most successful campaigns of the year.
Speciality Care Marketing Associate
GlaxoSmithKline
08.2018 - 10.2018
- Provided support to the specialty care commercial team through the development and implementation of brand campaigns and support materials to medical representatives
- Developed new campaigns and materials that were rolled out to a team of seven medical representatives
- Prepared reports for quarterly audits
- Liaised with agencies to assist in the production of new materials
Account & Data Entry Administrator
Outdoria & Go See Australia
01.2018 - 08.2018
- Supported day-to-day activities to ensure smooth running of the business
- Called customers and users of the platform to organise bookings and add value to the customers’ experience
- Trialled and reported back to management on new ways of working
- Data entry to support the integration to a new platform
- Uploaded ads daily to ensure key stakeholders were getting the most out of the service.
Vaccines Marketing Associate
GlaxoSmithKline
01.2017 - 01.2018
- Provided support to the vaccines commercial team through the development and implementation of brand strategies and new marketing materials
- Liaised with key stakeholders and agencies to manage campaign timelines and review cycles
- Created and adjusted campaign timelines
- Prepared quarterly portfolio reports for government stakeholders
- Liaised with key stakeholders, such as members from State Departments of Health and represented the vaccines business
- Led the marketing and creation of materials for a major transition campaign across four states
- Collected metrics and feedback from healthcare professionals to be included in a report that enabled the company to demonstrate the above campaign’s success to stakeholders
- The cross-functional team were nominated for an Asia Pacific award for the success of the campaign
- Worked alongside various internal stakeholders to develop a quick PR launch to communicate a drastic change in the business environment to the wider community
Education
Bachelor of Business (Marketing) (Applied) -
RMIT University
Melbourne, Australia12.2018
Skills
- Excellent written and verbal communication skills
- Strong organisational skills and attention to detail
- Strong leadership skills
- Knowledge of CapCut, Canva and Adobe Illustrator
- Extremely competent in Microsoft Word, PowerPoint and Excel
- Ability to work collaboratively in team projects and autonomously
References
Referees will gladly be provided upon request
Hobbies
- Cooking, eating and discovering new places to try
- Camping and heading down to the Great Ocean Road
- Pilates and running
Timeline
Senior Account Manager
Red Crayon
06.2020 - Current
Account Executive
The Brand Agency
11.2018 - 03.2020
Speciality Care Marketing Associate
GlaxoSmithKline
08.2018 - 10.2018
Account & Data Entry Administrator
Outdoria & Go See Australia
01.2018 - 08.2018
Vaccines Marketing Associate
GlaxoSmithKline
01.2017 - 01.2018
Bachelor of Business (Marketing) (Applied) -
RMIT University
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