Nicholas Callaghan
Kingswood
Summary
Driven and innovative with knack for creative problem-solving and strategic thinking. Deep understanding of digital marketing principles and proficiency in analytics and content management. Committed to delivering impactful campaigns that drive engagement and achieve business goals.
Overview
10
10
years of professional experience
Work History
Digital Campaign Manager
REA Group
01.2024 - Current
- Manage end to end execution and delivery of client campaigns. Action reporting, analytics & optimisations to ensure best possible outcomes for our Developer & Media Clients across the REA product suite.
- Ongoing management of internal & external stakeholders on timelines & progress, working to strict deadlines for the set-up & delivery of digital campaigns.
- Owning testing, monitoring & review of current/ new product offerings, working together with our technical operations and product teams.
- Creating clear documentation for media and developer sales teams and on processes/insights/best practices and benchmarks.
- Working with technical teams on troubleshooting & escalating on-site issues and creative errors.
- Assist with ongoing training & workflows between cross-functional teams to facilitate best possible working rhythms.
- Drawing valuable insights for Developer and media Campaigns from large data sets.
- Lead internal and External WIP meetings regularly to keep up with campaign stages and performance.
- Reduced ad spend waste by consistently optimising budgets across various channels and platforms.
- Provided regular updates on campaign performance to key stakeholders through comprehensive reports and presentations.
- Optimized campaign performance through continuous A/B testing and data-driven adjustments.
- Overcame challenges in campaign execution with proactive problem-solving skills and adaptability.
- Collaborated with creative teams to design visually appealing ad creatives for targeted audiences.
- Increased longevity of accounts by providing individualised customer service and developing relationships with account holders.
Radio Ad Operations Executive
Australian Radio Network
01.2019 - 01.2024
- Collaborated on operational support tasks to achieve common goal.
- Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
- Coordinated seamless communication between departments, resulting in enhanced collaboration efforts across the organisation.
- Oversaw daily operations activities, ensuring smooth functioning across all departments while maintaining high-quality standards.
- Worked across multiple Linear and DAB radio stations
- Worked across multiple Linear and DAB radio stations.
- Reconciling aired content against initial logs.
- Ensuring Radio schedules were ready for broadcast
- Uploading and editing live read scripts.
- Managing seasonal and operational deadlines for both internal and external stakeholders.
- Booking commercials into operations systems Wide orbit & Aquira
- Created Strong working relationships with internal and exAquira. stakeholders..
- Assisted in the business transition for Operating System Wide Orbit to Operating System Aquira.
- Quickly learned new skills and applied them to daily tasks.
- Improved operational efficiency and productivity levels across the team with innovative process enhancements.
- Managed the after hours On Call emergency escalation phone number.
- Carried out day-to-day duties accurately and efficiently with high levels of attention to detail.
- Ad scripting/ copywriting and creative collaboration.
- Enhanced customer satisfaction by effectively managing and resolving operational issues in a timely manner.
- Trained new starters and helped foster professional development within the team.
- Tended to urgent correspondence to facilitate communication or resolution.
- Reported issues to higher management with great detail.
Commercial Inventory Coordinator
Multi Channel Network
08.2016 - 12.2018
- Managed inventory across all Channel 10's state markets to ensure product performance.
- Managed inventory across all Foxtel markets to ensure product performance.
- Managed Sales campaigns and client proposals through the booking, scheduling and billing of both free-to-air and subscription based clients.
- Oversaw the delivery of content across the digital TV channels One/BOLD and Eleven/PEACH, leveraging analytics to assess performance and refine strategies for maximum audience engagement.
- Evaluated post-campaign outcomes to measure success, derive insights and inform future content strategies across digital TV channels.
- Effectively met tight deadlines, ensuring all client commercials were scheduled correctly in accordance with AMCA and client demands.
- Assisted finance and sales teams in reconciling billing on a monthly basis.
- Liaised with clients to ensure all expectations and needs were met & the delivery of TVC's.
- Optimised products placement to ensure the creation of engaging content in tier one broadcasting shows such as Australian Survivor, MasterChef Australia and in sporting events such as the BBL and Supercars.
- Coordinated campaign delivery requirements across the sales teams and assisting with the sales of sponsorship programming.
- Worked with both the Channel 10 and Foxtel operations teams to ensure the editing of shows matched the advertising placements.
- Assisted in the processing of late sales requests to secure revenue.
- Reconciling aired content with initial broadcast logs.
- Ensured compliance with the Commercial Television Industry Code of Practice, restricting the exposure of unsuitable material in children's programming.
- Integral role in training all new employees across both the Network 10 and Foxtel commercial inventory teams.
Internship
Taurus Marketing
08.2014 - 10.2014
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within the communications industry, applying learned concepts directly into relevant work situations.
- Sorted and organized files, spreadsheets, and reports.
- Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
- Drafted pitches for client articles that were delivered to journalist business collaborators.
- Contacted clients and business stakeholders to ensure healthy relationships for the business.
- Uploaded social media content for both the business and clients.
- Answered phones and general office duties.
- Website maintenance and updates.
- Researched news articles and events that were relevant to the business and clients
Education
Bachelor of Communications - Advertising
University of Western Sydney
Sydney, NSW04.2015
Skills
- Performance reporting
- Brand awareness
- Competitor analysis
- Partnership building
- Conversion rate optimisation
- Ad creative development
- Native advertising
- Campaign monitoring
- Communication and writing skills
- Client relationship management
- Copywriting and editing
- Audience engagement
Timeline
Digital Campaign Manager
REA Group
01.2024 - Current
Radio Ad Operations Executive
Australian Radio Network
01.2019 - 01.2024
Commercial Inventory Coordinator
Multi Channel Network
08.2016 - 12.2018
Internship
Taurus Marketing
08.2014 - 10.2014
Bachelor of Communications - Advertising
University of Western Sydney
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