Nicholas Guimet
Dee Why
Summary
Passionate Digital Marketing Specialist with proven record of exceeding marketing objectives by developing high-performing strategies and content plans. Excited about connecting with target audiences, and driving consistent growth for brands that positively impact in their consumers lives.
Insight-driven, disciplined and out of the box thinker.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Pharmacare Laboratories
01.2023 - Current
- Developed and drove innovative multichannel strategies for several health and personal care brands; exceeding internal KPI's targets by driving sales and developing higher valued customers.
- Created data reports on website and email marketing efforts using analytics tools to track performance, identify insights and present to multiple stakeholders.
- Effectively managed digital projects from initial concept through final implementation; by creating an environment in which all stakeholders are aligned and applying the best of their unique skillset.
- Optimized portfolios websites using SEO best practice to improve SERP ranking, UX and engagement metrics. As well as implemented EDM strategies to increase open rates, CTR, and subscriber loyalty.
Sales Coordinator, Business Travel & Groups
Marriott International - Peru
08.2022 - 12.2022
- Manage and report on performance of 14 sales executives; based on closed deals including Return on Investment (ROI).
- Prospect, attend lead meetings, and close Business Travel and Group Deals for 6 Marriott luxury properties.
- Negotiate local and global corporate agreements RFPs.
- Upload data, analyse, and improve detailed CRM & CMS on Marriott platforms.
- Analyse and present weekly sales reports to internal and external stakeholders as part of client portfolio management.
- Calculate bimonthly forecasts for Groups and Business Travel segments.
- Develop and analyse annual Forecasts and Budgets for multiple Marriott luxury properties (including Westin, AC, and The Luxury Collection).
Marketing Assistant
Marriott International - Peru
12.2021 - 08.2022
- Administer annual marketing budget.
- Improved efficiencies and productivity through proactive customer relationships and innovative work practices.
- Development and execution of marketing plans and strategies.
- Organized and attended various industry-related marketing functions and events to engender an overall positive customer experience.
- Responsible for managing the content and accounts for critical B2B clients, within the Marriott CRM platform.
- Developed briefs and managed graphic design for content production.
- Developed and implemented content for various digital channels.
- Benchmarked and analysed current processes to improve traffic and overall conversion rates.
- Led price quotations for both products and services in relation to varying campaigns.
- Responsible for purchasing merchandise for the portfolio of six luxury hotels and developed strategic communications for their respective outlets.
Jr. Account Analyst
Brainstorming Marketing & Communications
11.2019 - 11.2020
- Account Management throughout Content Planning, Copywriting, Storyboards, Graphic Design and Community Management.
- Creating and updating lead-oriented databases.
- SERP analysis through SEMrush for Keywords, Domain, CPC, etc.
- Optimized operations and employees through performance analysis via the "Monday" platform.
- Developed and executed multiple digital marketing campaigns for reputable local brands such as Aguaclara Swimwear, ATSA Airlines, The Color Run, and SONQO N.F.P.
Digital Marketing Intern (Fixed Term Contract)
Anonymous Alerts (Software Developer)
01.2019 - 03.2019
- Develop and execute Awareness campaigns "See Something, Do Something".
- Manage social media through content creation aligned with Branding and Engagement of digital objectives.
- Generate and update lead-oriented databases.
- Establish contact with traditional media representatives to agree coverage and promotion of the brand's activities.
- Perform market analytics and research on the latest trends.
Education
Bachelor of Science - Marketing
University of Applied Sciences
Lima, Peru12.2021
Bachelor of Arts - Communications
University of Arizona
United States Of America12.2021
Skills
- Project Management
- Data Analysis - Google Analytics
- Adobe Illustrator, Photoshop, and Premiere
- Meta Business Suite
- Stakeholder Management
- Team Leadership
- MS Office
Certification
- Entrepreneurship in Emerging Economies - HarvardX (Jun-Dec 2020)
Timeline
Digital Marketing Specialist
Pharmacare Laboratories
01.2023 - Current
Sales Coordinator, Business Travel & Groups
Marriott International - Peru
08.2022 - 12.2022
Marketing Assistant
Marriott International - Peru
12.2021 - 08.2022
Jr. Account Analyst
Brainstorming Marketing & Communications
11.2019 - 11.2020
Digital Marketing Intern (Fixed Term Contract)
Anonymous Alerts (Software Developer)
01.2019 - 03.2019
Bachelor of Science - Marketing
University of Applied Sciences
Bachelor of Arts - Communications
University of Arizona
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