Nicholas Verebes
Sydney,NSW
Summary
Experienced Media Investor working across a wide client portfolio covering both digital and investment media channels. I have worked closely with clients and other stakeholders to understand their requirements, develop media strategies, and execute media plans across various channels. My key responsibilities include conducting market research to identify target audiences, monitoring campaign performance and making data-driven decisions to optimise media spend and managing budgets with media vendors. I have developed strong analytical and problem solving skills, whilst being able to work under pressure alongside refining communication and interpersonal skills. I thrive in fast paced, dynamic environments and have consistently shown a strong work ethic to go over and above client expectations.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Media Investor
Starcom
11.2023 - Current
- Implementation and Investment on the TPG Telecom account
- Media buying, tracking of bought activity and negotiations (MTV/RTV/STV, OOH, Radio)
- Industry Tools/Technology: BCC (Schedule and Schedule+), eTam, eRam/Radio, AQX, Microsoft Excel, Asteroid, MOVE, DCM
- The training of team members
- Finance responsibilities: loading of activity, invoicing, reconciliation of media plans
Media Executive
Mindshare
09.2022 - 10.2023
- Conducted the planning, buying and execution of media campaigns for Ferrero Australia, Zespri Kiwifruits and IBM
- The role involved leading the Offline, Online and Performance Buying, Execution & Optimisations while continuing to support the team with their TV & Programmatic Trade
- Key tasks involved: Research, analysis & presentation of market trends and the competitive landscape
- Conducted the media buying process, managing holdings & tracking campaign performance across offshore, online and performance channels
- Managed the offshore performance team and the media assistant
- Maintained accurate records and reports on media spending & campaign performance
- Analysed campaign performance data, making recommendations for optimisation, and ensuring that campaign goals are met
- Briefed & managed internal teams (Ad-Ops & PBU) to ensure campaigns were set up, implemented and delivered to plan
- Completed audit templates & putting forward recommendations for next year
- Oversaw content creation and curation efforts, ensuring consistent messaging aligned with brand objectives
- Set up and management of Digital Reporting templates to ensure seamless, real-time updates to clients in weekly WIPs
Media Assistant
Mindshare
06.2021 - 08.2022
- Clients: Craveable Brands including Red Rooster, Oporto and Chicken Treat
- Assisted in the execution of full-service client campaigns in offline and digital channels
- Responsible for setting up, trafficking, monitoring and reporting all campaigns
- Supported the Account Manager in the planning of the media experience, and the execution of the trades
- Oversaw the management of client’s material, and general administration tasks
- Maximized ROI on advertising efforts through diligent monitoring and optimization of ad placements.
Marketing Coordinator
Australian Shareholders’ Association
03.2020 - 06.2020
- Company Overview: Australian Shareholders’ Association empowers investors and shareholders to create a robust retail market and improve corporate governance in the Australian community
- Australian Shareholders’ Association empowers investors and shareholders to create a robust retail market and improve corporate governance in the Australian community
Marketing Intern
Reckitt Benckiser
03.2019 - 05.2019
- Assisted digital and media projects for Pine O Cleen products across Australia
- Supported the Brand Manager in detailed competitor analysis across grocery, hardware, and category tracking
Consultant
Premium Graduate Placements
01.2018 - 08.2018
- Day-to-day oversight of brand management was required across various social-media channels and creating content to communicate to different stakeholders
- Sales, business development and expansion of placements available to candidates
Supply Accountant
Mater Hospital
01.2017 - 06.2018
- Coordinated accountancy, inventory and store functions to facilitate an efficient, accurate and complete supply chain service
Tutor
Rosebay Learning Centre
07.2016 - 12.2016
- Organised weekly classes, delivered feedback and developed students’ skills and confidence
Cashier
Double Bay Newsagent
01.2016 - 06.2016
Education
Master of Strategic Communication -
The University of Technology Sydney
Sydney, NSW01.2021
Bachelor of Commerce (Liberal Studies) - Marketing, Finance
University of Sydney
Sydney01.2019
Higher School Certificate -
Cranbrook School
Sydney, NSW01.2015
Certification
- MFA - How to Buy TV
- MFA Digital Foundations I & II
- MFA TV Foundations
Timeline
Media Investor
Starcom
11.2023 - Current
Media Executive
Mindshare
09.2022 - 10.2023
Media Assistant
Mindshare
06.2021 - 08.2022
Marketing Coordinator
Australian Shareholders’ Association
03.2020 - 06.2020
Marketing Intern
Reckitt Benckiser
03.2019 - 05.2019
Consultant
Premium Graduate Placements
01.2018 - 08.2018
Supply Accountant
Mater Hospital
01.2017 - 06.2018
Tutor
Rosebay Learning Centre
07.2016 - 12.2016
Cashier
Double Bay Newsagent
01.2016 - 06.2016
Master of Strategic Communication -
The University of Technology Sydney
Bachelor of Commerce (Liberal Studies) - Marketing, Finance
University of Sydney
Higher School Certificate -
Cranbrook School