Summary
Overview
Work History
Education
Certification
Timeline
Generic

Nicholas Verebes

Sydney,NSW

Summary

Experienced Media Investor working across a wide client portfolio covering both digital and investment media channels. I have worked closely with clients and other stakeholders to understand their requirements, develop media strategies, and execute media plans across various channels. My key responsibilities include conducting market research to identify target audiences, monitoring campaign performance and making data-driven decisions to optimise media spend and managing budgets with media vendors. I have developed strong analytical and problem solving skills, whilst being able to work under pressure alongside refining communication and interpersonal skills. I thrive in fast paced, dynamic environments and have consistently shown a strong work ethic to go over and above client expectations.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Media Investor

Starcom
11.2023 - Current
  • Implementation and Investment on the TPG Telecom account
  • Media buying, tracking of bought activity and negotiations (MTV/RTV/STV, OOH, Radio)
  • Industry Tools/Technology: BCC (Schedule and Schedule+), eTam, eRam/Radio, AQX, Microsoft Excel, Asteroid, MOVE, DCM
  • The training of team members
  • Finance responsibilities: loading of activity, invoicing, reconciliation of media plans

Media Executive

Mindshare
09.2022 - 10.2023
  • Conducted the planning, buying and execution of media campaigns for Ferrero Australia, Zespri Kiwifruits and IBM
  • The role involved leading the Offline, Online and Performance Buying, Execution & Optimisations while continuing to support the team with their TV & Programmatic Trade
  • Key tasks involved: Research, analysis & presentation of market trends and the competitive landscape
  • Conducted the media buying process, managing holdings & tracking campaign performance across offshore, online and performance channels
  • Managed the offshore performance team and the media assistant
  • Maintained accurate records and reports on media spending & campaign performance
  • Analysed campaign performance data, making recommendations for optimisation, and ensuring that campaign goals are met
  • Briefed & managed internal teams (Ad-Ops & PBU) to ensure campaigns were set up, implemented and delivered to plan
  • Completed audit templates & putting forward recommendations for next year
  • Oversaw content creation and curation efforts, ensuring consistent messaging aligned with brand objectives
  • Set up and management of Digital Reporting templates to ensure seamless, real-time updates to clients in weekly WIPs

Media Assistant

Mindshare
06.2021 - 08.2022
  • Clients: Craveable Brands including Red Rooster, Oporto and Chicken Treat
  • Assisted in the execution of full-service client campaigns in offline and digital channels
  • Responsible for setting up, trafficking, monitoring and reporting all campaigns
  • Supported the Account Manager in the planning of the media experience, and the execution of the trades
  • Oversaw the management of client’s material, and general administration tasks
  • Maximized ROI on advertising efforts through diligent monitoring and optimization of ad placements.

Marketing Coordinator

Australian Shareholders’ Association
03.2020 - 06.2020
  • Company Overview: Australian Shareholders’ Association empowers investors and shareholders to create a robust retail market and improve corporate governance in the Australian community
  • Australian Shareholders’ Association empowers investors and shareholders to create a robust retail market and improve corporate governance in the Australian community

Marketing Intern

Reckitt Benckiser
03.2019 - 05.2019
  • Assisted digital and media projects for Pine O Cleen products across Australia
  • Supported the Brand Manager in detailed competitor analysis across grocery, hardware, and category tracking

Consultant

Premium Graduate Placements
01.2018 - 08.2018
  • Day-to-day oversight of brand management was required across various social-media channels and creating content to communicate to different stakeholders
  • Sales, business development and expansion of placements available to candidates

Supply Accountant

Mater Hospital
01.2017 - 06.2018
  • Coordinated accountancy, inventory and store functions to facilitate an efficient, accurate and complete supply chain service

Tutor

Rosebay Learning Centre
07.2016 - 12.2016
  • Organised weekly classes, delivered feedback and developed students’ skills and confidence

Cashier

Double Bay Newsagent
01.2016 - 06.2016

Education

Master of Strategic Communication -

The University of Technology Sydney
Sydney, NSW
01.2021

Bachelor of Commerce (Liberal Studies) - Marketing, Finance

University of Sydney
Sydney
01.2019

Higher School Certificate -

Cranbrook School
Sydney, NSW
01.2015

Certification

  • MFA - How to Buy TV
  • MFA Digital Foundations I & II
  • MFA TV Foundations

Timeline

Media Investor

Starcom
11.2023 - Current

Media Executive

Mindshare
09.2022 - 10.2023

Media Assistant

Mindshare
06.2021 - 08.2022

Marketing Coordinator

Australian Shareholders’ Association
03.2020 - 06.2020

Marketing Intern

Reckitt Benckiser
03.2019 - 05.2019

Consultant

Premium Graduate Placements
01.2018 - 08.2018

Supply Accountant

Mater Hospital
01.2017 - 06.2018

Tutor

Rosebay Learning Centre
07.2016 - 12.2016

Cashier

Double Bay Newsagent
01.2016 - 06.2016

Master of Strategic Communication -

The University of Technology Sydney

Bachelor of Commerce (Liberal Studies) - Marketing, Finance

University of Sydney

Higher School Certificate -

Cranbrook School

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