Summary
Overview
Work History
Skills
Key Achievements
Career Summary
Timeline
Generic

Nick Ashley

Gold Coast

Summary

Dynamic leader with over 15 years of business development experience with a proven track record at Kogan.com, adept in strategic business development and fostering effective relationships. Excelled in driving revenue growth through innovative strategies and resilient negotiation of high-value contracts. Skilled in business-to-business sales and contract manufacturing, achieving significant market expansion and customer loyalty.

Overview

6
6
years of professional experience

Work History

Commercial Director

Kogan.com
11.2024 - Current
  • Drive growth in Kogan's owned brands, via contract manufacturing & private labelling
  • Increased revenue streams with innovative pricing models.
  • Developed strategic plans, guiding organizational growth and expansion.
  • Crafted persuasive sales presentations to secure high-value contracts.
  • Drove market expansion by developing strategic partnerships across diverse sectors.
  • Analyzed market trends to inform strategic planning and drive business growth.
  • Collaborated with product development teams to ensure alignment between customer needs and product offerings.
  • Negotiated high-value contracts for commercial partnerships, resulting in long-term business relationships.
  • Directed trade show participation efforts for maximum exposure and return on investment.
  • Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.


Commercial Manager

Kogan.com
02.2020 - 10.2024
  • Strengthened client relationships through regular communication and timely resolution of issues, leading to increased customer satisfaction.
  • Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
  • Monitored competitor activity, utilizing insights to inform strategic planning and decision-making processes.
  • Managed and analyzed budgets, P&L, balance sheets and sales reports.
  • Built relationships with clients to establish new contracts.
  • Negotiated contracts and product prices by collaborating with vendors and developers.
  • Improved profit margins through diligent expense monitoring and the implementation of cost-saving initiatives where appropriate.
  • Negotiated contracts with suppliers, securing favorable terms that resulted in significant cost savings.
  • Coordinated trade shows and other promotional events, showcasing company offerings effectively to prospective clients.
  • Developed strong partnerships with key stakeholders, fostering collaboration to achieve shared goals.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Managed accounts to retain existing relationships and grow share of business.

Business Development Manager

Kogan.com
12.2018 - 02.2020
  • Identified key target markets for strategic initiatives to increase brand presence.
  • Coordinated project timelines and resources for seamless delivery.
  • Cultivated client relationships, driving long term customer loyalty and retention.
  • Created long-term business plans to align organizational goals with market trends.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
  • Represented company and promoted products at conferences and industry events.
  • Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
  • Leveraged industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
  • Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
  • Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company.
  • Spearheaded development of new product line, leading to significant expansion of market footprint.
  • Participated in trade shows and conferences to network and generate leads.
  • Built relationships with customers and community to establish long-term business growth.

Skills

    Strategic Business Development

    Effective Relationship Builder

    Business-to-Business Sales

    Contract Manufacturing

    Resilient

Key Achievements

  • Achieved a $20 million increase in B2B sales within the first year of Kogan Commercial through the onboarding and procurement of new major clients.
  • Won tenders with local and international businesses, utilizing JDM/contact manufacturing.
  • Successfully sold over 5,000 TVs to BHP through a tender and manufacturing process.
  • Built and sold TVs to FIFA for the 2023 World Cups, adhering to strict specifications and delivery timeframes.
  • Drove continued growth in the BTR & PBSA construction sector with FF&E supply.
  • Converted business directly from trade shows, enhancing revenue streams.

Career Summary

Commercial Director - Kogan.com


Commercial Manager - Kogan.com


Sales & Business Development Manager - Kogan.com


Business Development Manager - Kogan.com


Senior National Business Development Manager - STA Travel 


Sales Account Manager - Treasury Wine Estates


Regional Sales Manager - STA Travel

Timeline

Commercial Director

Kogan.com
11.2024 - Current

Commercial Manager

Kogan.com
02.2020 - 10.2024

Business Development Manager

Kogan.com
12.2018 - 02.2020

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Nick Ashley