Summary
Overview
Work History
Education
Skills
References
Timeline
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Nick Chiotis

Kyle Bay

Summary

Accomplished sales and marketing professional with a proven track record across various healthcare channels. Recognized for the ability to identify opportunities and implement innovative solutions that drive growth. After dedicating time to a significant home renovation and providing care for a high needs son, reentered the workforce as a marketing consultant in March 2024. Now fully committed to resuming a rewarding career in fields that leverage extensive experience and provide professional challenges.

Overview

32
32
years of professional experience

Work History

Marketing Manager

PintarHealthConnect
03.2024 - Current

Marketing management services provided to clients of PintarHealthConnect. Primarily responsible for the marketing & tactical planning of Temgesic sublingual tablets (opioid analgesic), and other brands as required.

Delivered:

  • Targeted Marketing plan to grow Temgesic client base
  • New Temgesic Prescriber & Account segmentation.
  • Revitalised all Temgesic promotional and educational materials to drive prescriber engagement and use
  • Developed onboarding & training program for new team members
  • Developed digital engagement tools to assist representatives with accessing customers
  • Temgesic growth currently tracking at 6% higher than previous year and second fastest growing opioid analgesic in segment

Product Manager (Hospital/Specialist)

Amgen
12.2017 - 01.2022
  • Grew Aranesp brand from $51M to $60M
  • Exceeded Budget by $6.5M in 2019, $1M in 2020 and $1.9M in 2021.
  • Reinvigorated Aranesp brand with all new strategy campaign that included development and implementation of "Wellbean" patient support program nationally. Resulted in reversal of negative brand trajectory in first year of launch and beyond.
  • Responsible for directing brand operating expenditure of $2M annually.
  • Responsible for development and implementation of Country Brand Plan and Budget and Long Range Planning process.
  • Finalist 2020 PRIME Awards Best Patient Support Program
  • Led "AA Torque" project, to manage Aranesp business in post "Wellbean" era.
  • Directed cross-functional negotiation meetings for Tender Submissions and major Strategic Accounts nationally
  • Managed Biosimilars portfolio, covering maternity leave position in 2020.
  • Developed tactical implementation for Amgen branded Biosimilar Trastuzumab, Kanjinti (Herceptin originator)
  • Managed approval process and launched Amgen branded Biosimilar Bevacizumab, MVASI (Avastin originator)

Strategic Account Manager (Hospital)

Amgen
04.2013 - 12.2017
  • Responsible for revenue, average selling price and retention of strategic accounts across NSW and Northern Territory.
  • Retained all Accounts throughout tenure and met or exceeded revenue and ASP (average selling price targets) each year for all brands: Neulasta, Neupogen, Aranesp
  • Successfully negotiated access to both NSW Health, NT DOH state government tenders
  • Managed to achieve 60% share of market, in 2 product Northern Territory Aranesp "Fair Share" tendered market, through coordinated in field training and clinician support initiatives.
  • Developed strong relationships with Director of Pharmacy customers, and Heads of Department in strategic accounts.
  • Developed, lead and implemented "WASSP" cross-functional project nationally, to prioritise brand defence at time where 50% of Aranesp business was open to competitive tenders over 9 month period. Retained all accounts through at 7% better than ASP target set for this project.
  • Nominated and served on cross-functional Aranesp brand team as "Access" representative from March 2014.
  • Worked cross-functionally with specialist field representatives, marketing, education and medical teams to develop tailored, transparent Account Plans, managed through Veeva CRM.
  • Promoted to Aranesp Brand Manager role as result of success and knowledge of ESA market.

Regional Sales Manager (OTC)

Novartis/Galderma
06.2010 - 03.2013
  • Manage Over the Counter (OTC) Sales teams for Novartis (Jun 2010-Sep2012) and Galderma (Sep 2012-Mar 2013).
  • Lead, coach and manage OTC pharmacy sales teams, comprising 8 representatives across NSW/ACT
  • Managed State Based banner groups: Cincotta Discount Chemist, Blooms, Pharmacy 4 Less, Good Price Pharmacy, National Pharmacy Group, Chemist Warehouse (State level)
  • Developed execution plans for each state based banner group. Co-op spend to deliver tailored promotional activities to drive growth in supported category segments .
  • OTC brands included Voltaren Emulgel, Otrivin Nasal Decongestant, Benefiber, Lamisil (Novartis) & Cetaphil, Benzac, Loceryl (Galderma)
  • Expanded Novartis team market share by identifying growth opportunities and collaborating with cross-functional teams. As a result team improved from #5 nationally to #2, and increased contribution to national performance from 33% to 37%.
  • Novartis team achieved highest distribution of products launched into grocery channel in 2011, Lamisil & Otrivin Saline Spray.
  • Developed strong relationships with Category managers in Banner Groups through open discussions to understand business models and needs.
  • Achieved significantly improved planograms and increased facings for Voltaren Emulgel, Lamisil & Benefiber with State Based Banner Accounts, through leveraging timing of National TV advertising campaigns.

CSL Area Business Manager (General Practitioner)

CSL
11.2004 - 06.2010
  • Manage, develop and lead GP sales team of 6 and 2 specialist representatives across Southern NSW and ACT.
  • Promotion of Fluvax, Flomaxtra, Solaraze, Advantan, Daivonex to GPs and Specialists where appropriate.
  • Member of Flomax/Flomaxtra Brand team of the year from 2007.
  • NSW South ranked #1 for Sales for first time in 2009-2010.
  • Delivered coaching and team revenue targets consistently through tenure.
  • Gained "Blooms" Chemist group Fluvax business in 2005 and maintained throughout.
  • Built Fluvax business across Medical and Surgical Wholesale channel eg. CH2, DVN, Capital
  • Championed new product launches within the assigned territory, driving awareness and demand among key customers.

Regional Sales Manager (GP)

Lundbeck
09.2001 - 10.2004

Manage and coach team of 6 General Practice and 2 Specialist Representatives to achieve sales targets in prescription antidepressant market, in promotion of Cipramil/Lexapro.

  • Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
  • Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.

Recruitment Consultant

Morgan & Banks
10.1999 - 09.2001
  • Contributed to business development efforts by identifying potential new clients within target industries or markets.
  • Conducted comprehensive candidate screenings to assess skills, experience, and fit for specific roles.
  • Continuously monitored industry trends to stay current on market conditions affecting talent acquisition strategies.
  • Built strong relationships with clients through regular communication and understanding their unique needs.

Hospital Sales Representative

Hoechst Marion Roussel
02.1996 - 09.1999

GP Sales Representative

Hoechst Marion Roussel
03.1993 - 02.1996

Education

MBA - Marketing

Deakin University
Geelong, VIC
04.2016

Bachelor of Science - Pharmacology, Genetics

University of Sydney
Sydney, NSW
02.1992

Skills

  • Proven ability in team management
  • Strategic growth planner
  • Multichannel strategy development in healthcare
  • Proficient in building relationships and conveying information
  • Experienced in negotiating across diverse commercial settings
  • Building strong internal and external partnerships
  • Experienced in designing models for decision-making support
  • Omnichannel marketing experience

References

Available on request

Timeline

Marketing Manager

PintarHealthConnect
03.2024 - Current

Product Manager (Hospital/Specialist)

Amgen
12.2017 - 01.2022

Strategic Account Manager (Hospital)

Amgen
04.2013 - 12.2017

Regional Sales Manager (OTC)

Novartis/Galderma
06.2010 - 03.2013

CSL Area Business Manager (General Practitioner)

CSL
11.2004 - 06.2010

Regional Sales Manager (GP)

Lundbeck
09.2001 - 10.2004

Recruitment Consultant

Morgan & Banks
10.1999 - 09.2001

Hospital Sales Representative

Hoechst Marion Roussel
02.1996 - 09.1999

GP Sales Representative

Hoechst Marion Roussel
03.1993 - 02.1996

MBA - Marketing

Deakin University

Bachelor of Science - Pharmacology, Genetics

University of Sydney
Nick Chiotis