Summary
Overview
Work History
Education
Timeline
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Nick Day

Bondi Beach

Summary

Results-driven Marketer with just under a decades experience of successfully executing strategic initiatives, enhancing brand visibility, and driving revenue growth at Iconic Australian retailers.


Skilled in developing and implementing comprehensive marketing strategies across traditional and digital channels and achieving business objectives.


A creative, data-driven decision-maker, experienced in leading cross-functional teams, with extensive project management experience, managing prominent brand partnerships, and roles across digital, social, e-commerce, media management, events, and communications.

Overview

7
7
years of professional experience

Work History

Senior Marketing Specialist

Best&Less
08.2023 - Current
  • Formulated and executed comprehensive marketing strategies, aligning them with Best&Less goals and wider market trends to enhance brand visibility, drive customer engagement and revenue with lengthy successes in driving store traffic, specific category growth in turn achieving business focuses.
  • Business leader at managing end-to-end marketing campaigns, bringing a strategic approach to planning, execution, and optimisation. With a focus on achieving measurable results. Recently delivering the 2023 NRL + AFL Seasons marketing efforts delivering 360-degree campaigns that achieved 90% product sell through and 22% year on year sales growth and margin. Successes due to consistently leveraging data-driven insights to refine and enhance campaign performance, all of which contribute to increased brand visibility for target audience and meeting exceeding original objectives.
  • Lead cross-functional project teams, ensuring timely delivery of projects within brand guidelines. A strong collaborator with internal and external stakeholders across creative, social, media, PR, production, merchandise, e-commerce, digital, CRM, visual merchandising, local area marketing, and retail.
  • Owned the strategic business partnerships with prominent sports bodies such as the AFL, NRL, and The Matildas, alongside cultivating collaborations with licensed partners including Warner Brothers, Nickelodeon, Universal Studios, Paramount, and Mattel driving brand recognition and association, appealing to Best&Less target audience and ultimately achieving record sales in brand collaborations for FY21, FY22 & FY23, most recently with 20% growth year on year.
  • Lengthy Media planning and buying as well as media agency management through orchestrating strategic initiatives to optimise Best&Less exposure and engagement. Taking a considered approach to comprehensive media planning across diverse channels, including digital, TV, BVOD, YouTube ads, and out-of-home. A recent A/B split test media buy in the affordable location of regional Western Australia resulted in a 4% in-store traffic lift across 30 stores when compared to controlled locations without the buy and resulted in an added $150,000 in sales.
  • Charged with orchestrating the collaboration between external parties and agencies, utilising clear communication, strategic oversight, and fostering collaborative relationships, ensuring the successful execution of marketing initiatives. A strong relationship builder with the ability to optimise external partnerships to enhance brand visibility to achieve marketing and business goals.

Campaign Marketing Specialist

Best&Less
02.2020 - 08.2023
  • Conceptualised and executed comprehensive, multi-channel marketing campaigns which ensued strong results for Best&Less in achieving LFL sales growth across two years.
  • Managed key brand partnerships expanding Best&Less's reach and leveraging global brands for new revenue streams.
  • Developed and Managed Best&Less annual marketing calendar and content calendar to meet strategic marketing and business objectives.
  • Oversaw production processes for photo and video shoots, facilitating content deployment across TVCs, BVOD, digital ads, social channels, and both online and in-store platforms.
  • Directed social media strategy and content creation for Facebook, Instagram, LinkedIn, and TikTok, overseeing influencer engagement and community management. Led internal and agency teams to uphold Best & Less's market leading social presence.
  • Charged with analysing the effectiveness of the brands marketing campaigns, determining key performance indicators and data analysis, reporting on all historical campaign successes and opportunities.
  • Working alongside media agency to maximise Best & Less exposure across TV, BVOD, YouTube, print and digital with the objective of meeting the predetermined business and advertising objectives
  • Boosted customer acquisition through compelling content marketing, social media, and email campaigns. Utilised strategic partnerships and diversified marketing channels, yielding significant growth across all major channels.

Marketing Communications and Publicity Manager

M.J. Bale
09.2018 - 11.2019
  • Planned and executed targeted marketing communications, creating on brand consistent campaigns across email, social, blog, website, and in-store activations.
  • Concept creation, writing, proof reading and editing of EDM's, press releases and all key business messages while serving as media manager and brand spokesperson. Successes attaining exposure in Vogue, GQ and Wish Magazine.
  • Managed strategic partnerships with brands; Moet Hennessy, Glenmorangie, Belvedere, Qantas Airlines, Land Rover, GQ and Bumble successfully raising brand awareness, generating new revenue streams and opening new markets
  • Managed partnerships with elite sporting bodies including Rugby, Cricket and Tennis Australia, AFL, Soccer and Rugby League teams as well as prominent sportspeople activity allowed M.J. Bale to leverage off highly visible teams and athletes increasing brand awareness, sentiment, engagement and drive sales.
  • Project managed key brand moments from concept to execution, including Australian Fashion Week, VIP, Press and Media events, strategic product launches and campaign photo shoots.
  • Developed and executed Influencer marketing strategies from pitch, negotiations, budget management and concept development resulting in regular social endorsements from personalities with between 100,000 to 2.5 million followers. One successful endorsement strategy resulted in 294% sales growth for a high value product month on month
  • Management of five social media platforms, achieving 19% growth in Instagram followers in a single year, surpassing the account's eight-year history growth rates. Simultaneously, improved key metrics with reach up by 91% and Impressions up 79%. Executed and optimised paid social acquisition and awareness strategies.

Content Executive

M.J. Bale
03.2018 - 09.2018
  • End-to-end website management, creating written content for website and blogs and managed design and feel of site in conjunction with graphic design team.
  • Gatekeeper to ensure creation and alignment of all online content to meet eCommerce and business objectives.
  • Data analysis of site to optimise performance, inclusive of competitor analysis and online sales reporting for business.
  • Management of eCommerce photo shoots, booking models and overseeing photographer and studio staff.
  • Introduced recognisable model imagery that resulted in 6% increase in conversion year on year.
  • Management of Online Marketplaces, including introduction of two new website partners which grew global online presence and new revenue streams accounting for 11% in eCommerce sales in six months.

E-Commerce and Customer Service Coordinator

M.J. Bale
08.2017 - 03.2018
  • Online reporting generation used to analyse sales, conversions and customer engagement.
  • Undertaking e-commerce maintenance and online systems management including management of product listing pages whilst implement SEO best practices.
  • Performance Analysis of website and reporting of customers feedback in the market place as well as conducting competitor analysis.
  • Stakeholder management, handling queries from customers and staff, focusing on troubleshooting and conflict resolution aimed at improving customer retention

Education

Bachelor of Marketing Communications -

University of South Australia
Adelaide, SA
12.2012

Media Planning & Buying Certificate -

Australian Online Courses
Sydney
01.2020

Timeline

Senior Marketing Specialist

Best&Less
08.2023 - Current

Campaign Marketing Specialist

Best&Less
02.2020 - 08.2023

Marketing Communications and Publicity Manager

M.J. Bale
09.2018 - 11.2019

Content Executive

M.J. Bale
03.2018 - 09.2018

E-Commerce and Customer Service Coordinator

M.J. Bale
08.2017 - 03.2018

Bachelor of Marketing Communications -

University of South Australia

Media Planning & Buying Certificate -

Australian Online Courses

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Nick Day