Nick Gale

A leading Sydney creative branding agency

• Provide strategic leadership on projects, collaborating with creative directors applying strategic thinking to creative outputs
• Maintain and grow existing client relationships through proactive strategy and insights
• Assist with New Business initiatives and pitches
• Develop clear practices and workflows increasing internal efficiencies
• Strategic leadership across marketing and brand-awareness campaigns.

Director of multi-discipline creative department in a NFP volunteer centric organisation.
Department Teams:
Graphics, photography, video, production (events) web and digital (social and email).
40 Person Team

• Oversee and lead the department strategy, development and creation of day-to-day content for diverse marketing/advertising materials
• Provide strategic direction to internal teams
• Lead discovery sessions before each major project and campaign
• Manage the workflow and creative briefing process, from concept to final delivery
• Mentor leaders in each team to grow their team's productivity and efficiency
• Oversee budgets for multiple projects/campaigns
• Influence and guide the organisation overarching brand strategy, vision and style guides.

Tasked with increasing brand awareness and engagement across B2C and B2B

• Implemented company identity rebrand, and go-to-market strategy
• Lead the product launch of company merchandise across B2C channels
• Identify and negotiate strategic partnerships within B2B channels
• Implement and strategise organisational structure and procedural workflows in a startup environment
• Identify and review budget allocations for brand activation events
• Successfully conducted the first industry event after the Covid-19 pandemic, bringing together 16 different businesses in collaboration.

• Worked alongside the brand manager as the retail front manager, overseeing 2 locations budgeting, staffing, targets and inventory management
• Launched the second Sydney location and managed local supplier relations
• Continued relationship and editorial reviews post employed position
• Ran brand event nights, working with brand sponsors and artists creating brand engagement and revenue drives to follow
• Styling selection across shoots and editorial campaigns
• Visual merchandising to target customer spending trends and maximise revenue
• Relationship management of influences and high profile talent in styled social media/event outfitting
• Product activation and strategic partnerships developing customer engagement
• Assisted in management of E-Commerce reporting and sales tracking
• Review team for editorial releases for seasonal catalogues.

• Consultative sales to new and existing small-to-medium business
• Proactive identification, targeting and acquisition of new business
• Conducting demonstrations of our product over the phone and face-to-face to new and existing clients
• Facilitating and nurturing long-term customer relationships.

• Began as a summer casual and quickly established myself into management development training, ending my time as an A-Grade store floor manager
• Developed relationships with key-stakeholders and sat on a review board for the re-launching of one of the retailers most iconic brands 'Ksubi'
• Consistently outperformed KPI's and sales targets on an individual and store level
• The first manager promoted in an A-Grade store with no prior experience in the business
• Assistant Manager to over 40 staff members during the business' busiest trading period
• Was highly adaptable and utilised to backfill in multiple different locations where management shortages occurred
• Fostered relationships with multiple suppliers, being able to give customer feedback and brand perception to them with actionable and measurable outcomes
• Visual-Merchandising and styling to create increased revenue and focus on customer spending trends.