Nick Lunn

Disrupt Digital is a group of fast-growing digital marketing agencies that acquire high volumes of SME clients annually through outbound sales and multi-brand positioning.

I oversee Sales, Operations, Marketing, and HR across Australia and the Philippines, and lead strategic projects focused on improving performance, efficiency, and client retention. I was brought back into the business to stabilise declining results and create a structure that could support both performance and scale

• Delivered a 15% year-on-year increase in sales performance
• Improved client retention by 20% through team restructure and operational changes
• Rolled out AI diallers and customer intelligence tools to improve team efficiency and workload visibility
• Hired senior leaders across Marketing, Product, and Sales to strengthen leadership capability
• Led the launch of a new multi-product strategy across brands
• Ran a brand uplift initiative that improved online reviews from 4.3 to 4.7 stars
• Disrupt Digital is a group of fast-growing digital marketing agencies that acquire high volumes of SME clients annually through outbound sales and multi-brand positioning
• Website: www.DisruptDigital.com.au

In this national leadership role, I was responsible for delivering Telstra’s Consumer and Business programs across three contact centres. I managed a workforce of more than 1,000 employees and worked closely with Telstra stakeholders to meet revenue, retention, and customer satisfaction goals.

• Managed a revenue portfolio exceeding AUD 30 million
• Increased revenue and profit by 20% within six months through frontline capability uplift
• Introduced structured coaching frameworks and improved performance visibility
• Promoted several leaders into new roles and rebuilt the middle management tier
• Re-established trust and alignment between TSA operations and Telstra’s program leads
• Website: www.tsagroup.com.au

NO-BS Marketplace is one of the world’s largest SEO backlink providers, serving agencies and marketers globally. As CRO, I oversaw Sales, Marketing, and Account Management across multiple regions, helping the company scale its commercial operations

• Led global sales and retention strategy, managing performance across regions
• Unified marketing, sales, and customer success into a coordinated growth engine
• Helped streamline delivery across countries to ensure consistent client outcomes
• Supported planning and execution of international expansion
• NO-BS Marketplace is one of the world’s largest SEO backlink providers, serving agencies and marketers globally

I was approached by the NO-BS Marketplace founders to build and launch a new agency brand, Pursuit Digital. I owned the end to end build, including brand, offer, go-to-market strategy, internal systems, and team setup.

• Personally sold and onboarded the first 10 clients within four weeks of the brand launch.
• Scaled the team to 10 people within five months across delivery, sales, and support
• Developed all internal sales processes, onboarding systems, and reporting rhythms
• Designed the brand positioning and offer from scratch
• Promoted to CRO of NO-BS Marketplace

Promoted into the CRO role to align Sales and Marketing across all group brands. I focused on lifting forecasting accuracy, building commercial structure, and improving collaboration between departments

• Unified Sales and Marketing into a single growth engine
• Rolled out forecasting and tracking systems across brands
• Supported product, marketing, and delivery teams with performance strategy

I joined Disrupt Digital to lead a full rebuild of the sales function. The business was struggling to hit targets and lacked clear process or accountability. Over three years, I rebuilt the structure, lifted performance, and created a model that could scale with the business.

I introduced a team lead structure, coaching layers, and embedded sales playbooks that helped us increase performance by over 400%.

• Grew sales results by over 400% across a three-year period
• Acquired more than 3,000 clients in our top-performing year
• Doubled team size and introduced revenue ownership at the team lead level
• Developed onboarding, training, and coaching systems still used today
• Built a high-performance culture based on structure, clarity, and momentum

This was a self-managed outbound B2B role focused on selling HR, safety, and workplace compliance services to small and medium-sized businesses. I was responsible for managing the full sales cycle, from prospecting and qualification through to face-to-face meetings and closing.

• Managed full B2B sales cycle, selling HR and compliance solutions to SME clients
• Passed probation in under 3 months and managed a $1.2M+ annual revenue pipeline
• Website: www.employsure.com.au

Led a national Telstra NBN program with more than 250 team members across operations, coaching, and team leadership roles. I was responsible for managing both commercial results and customer experience outcomes, while supporting the development of frontline managers.

My role involved extensive stakeholder engagement with Telstra, as well as designing coaching frameworks to improve performance and NPS scores.

• Delivered over AUD 3 million in additional annual profit by launching a new Telstra Business NBN program
• Mentored operations managers and team leaders to lift sales capability and service consistency
• Worked directly with Telstra program managers to improve NPS and meet contract benchmarks
• Implemented reporting and feedback systems to improve issue resolution and agent engagement

Appointed to lead a high-priority outbound B2B pilot for Alinta Energy, designed to win the contract from the incumbent provider. I built a new team from scratch, exceeded conversion benchmarks, and was then asked to roll out the program in Melbourne.

This pilot played a key role in TSA securing the Alinta Energy partnership, which now remains a flagship program.

• Improved conversion rates by over 50% compared to previous providers
• Set up the Melbourne team from scratch, including training, systems, and onboarding
• Played a key role in TSA winning the contract, which later scaled to over 100 employees
• Delivered strong results under high-pressure, high-visibility conditions

Led a pilot program for Sensis to sell a blend of digital and print advertising products to SME clients. The team included phone sales, field sales, and lead generation reps. I was responsible for recruiting and onboarding talent from an existing Telstra program and quickly upskilling them on new product lines.

• Managed a blended team delivering SEO, SEM, Facebook Ads, online listings, and Yellow Pages products
• Helped transition staff from Telstra Business into a new commercial model
• Delivered strong early results that helped validate the pilot for longer-term investment

Led a 20+ seat outbound sales team targeting Telstra SME clients nationwide

Seconded to the Philippines to develop local leadership and launch a pilot program.

Led one of my first sales teams of 20+ agents in a fast-paced outbound environment