Nick Donnelly

• Increase in hardware revenue 175% YoY (CY22 to CY23) & 137% YoY (CY23 to CY24)
• Increase in customer acquisition 121% YoY (CY22 to CY23) & 162% YoY (CY23 to CY24)
• Positioned Farmbot as the preferred supplier at multiple national ag retailers
• Negotiated 3 high profile partnership deals with national brand partners
• Negotiated exclusive product distribution agreements with regional partners
• Developed detailed multi-year commercial strategy
• Company spokesperson, chaired & moderated webinars on water management, livestock production & sustainability that increased from an average of 20/30 attendees to 170+ attendees
• Presented at major industry events: beef24, national farmers federation, various field days a for upwards of 400 attendees
• Managed complex GTM mix of B2C & B2B with careful commercial strategy that complimented organic growth of both channels.
• Overhauled sales visibility by implementing: sales forecasting, territory revenue management & key account management (by enterprise & vertical)
• Built salesforce reports / dashboards to track and/or react to key metrics for growth, track individual & team metrics, accountability, gap analysis (regional / product specific) overlay vs customer event journey (post sale), trends, training schedule, review product market fit & much more.
• Onboarded, trained & mentored a team of 9 FTE’s + 2PTE’s
• Restructured the sales team to better service current & new customers: “customer success” & “new business development”
• Oversaw lead conversion increased of 14% YoY + Opportunity (deal) conversion 11% YoY by implementing progressive sales training / mentoring team across individual contributors
• Increased lead conversion from 26% to 40% by shifting sales strategy from product/feature led to value proposition led
• Developed CDP plans to maximise account & segment growth – clearly define value added: current account status (system installed today, interaction with the software, type of business, overlay with localised buying trends, create an impactful overview of services rendered + additional cross selling opportunities backed by localised data / comparative organisation ROI)

• Managed a small team 2 PTE's & 2 FTE's reporting into the MD
• Established baseline sales of $50k p/w (previously no cadence)
• Increased CAC 140% vs 1st/2nd half of FY23
• Increased revenue MoM 165% vs 1st/2nd half of FY23
• Built sales dashboards & multi level reporting in Salesforece
• Passed $1m hardware revenue in a single month for the first time
• Hired & onboarded 3 FTE's
• Built the framework for a multi channel commercial strategy
• Implemented monthly 1v1's, regular sales / strategy & product training sessions
• Established relationships with key distribution partners

Managed 9 national key accounts for a company grossing $300m+ annually in house hold appliances:

• Fostered sustained & significant growth across all key accounts managed:
• Ground up development of 2 national accounts starting with $0 revenue ending FY22, ending FY23 at $2.6m & $5m+ respectively
• Completed the single largest deal in the business history ($47.8m) FY22
• Established international trade with the pacific islands, opening 8 new channels across multiple sectors
• FY22 & 23 saw a 300% revenue increase of a long established stagnating account
• Negotiated & executed the distribution agreement with Sharp Japan - Home Appliance & Sharp Microwave’s – increasing annual turnover 10%
• Conducted regular detailed market analysis across the consumer electronics sector
• Sourcing & ranging mix of both private label & branded product
• Managed project teams of up to 15 people
• Managed 6 national key accounts for a company grossing $300m+ annually in house hold appliances

Sales performance tracking:

• Direct contributor in monthly P&L budgeting / forecasting
• Developed detailed range & promotional planning with retailer national buying teams
• Developed multi-year strategic CDP's per retailer
• CRM (Zoho) - track all things customer

• Managing 4 small cap accounts (AUS & NZ) + 2IC across 2 major accounts
• Sourced & planned seasonal & themed promotional product ranges for various national retailers
• 25% growth YoY of NZ accounts FY20 through 21
• Frequent detialed market reports for both AUS & NZ
• Curated ranges across new market segments (Fitness, mobility, outdoor & BBQ) lifting ASP 26% across the BU
• Established a new BU entriely (Commercial) after onboarding 3 direct to developer distribution partners
• Ranged the first branded year round SKU for the Applicance Division

• Managed a small team of 3
• Implemented a barcoded warehouse inventory system
• Created a SKU registry in the CRM
• Established a resale channel for ex demo & clearance stock

• My, "what am I doing here" moment

• Oversaw $4.2m operational pick & pack turnover
• Lead a team of 10
• Etablished a barcode driven inventory management system set up for over 3000 SKU's
• Reduced PDQ cardboard wasteage by 12% by changing its design to reduce damage on setup & transportation

• This experience left a lasting impact. An incredible way of life, lived by outstandigly resilient people.

• Lead the highest performing sales team (beating revenue expectations by 62%
• Highest turnover on record in a single week
• Decreased pop up store setup by 40% by implementing pre event planning & post event follow up forms
• Finalised the first ever on the road "bulk" order

• Reduced machinary downtime post cook by 33% by re-arranging the machinary layout & advising investing in new cooking racks for the industrial ovens
• Reduced inclusion ingretient wastage by a further 25% pre oven cook by observing & re-modelling the human processes / ergonomics
• Lead a team of 15 in desigining a range of ready to cook cake batters & doughs that launched in a leadign UK supermarket chain