Summary
Overview
Work History
Skills
Certification
Timeline
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Nicky Spencer

Summary

Field Sales Manager | Proven track record of driving revenue growth, increasing market share, and exceeding sales targets in fast-paced, competitive environments. Experienced in a leading high-performing team, mentoring sales representatives, and implementing actionable sales strategies. Expertise in fostering relationships with KOLs, internal stakeholders, and developing account plans to meet KPIs. Strong analytical, strategic thinking, and cross-functional collaboration skills.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Field Sales Manager

Johnson & Johnson
04.2024 - Current
  • Led a high-performing team of 3 representatives, achieving sales targets and driving growth across multiple territories
  • Mentored and coached team members to develop strategic account plans, achieving KPIs and expanding market share
  • Fostered a collaborative environment focused on accountability and team performance, resulting in improved overall results
  • Accompanied sales representatives on site visits to resolve issues and foster and build relationships.
  • Conducted regular account reviews and provided performance assessments, ensuring milestones were met and performance targets exceeded
  • Collaborated with internal stakeholders to roll out pricing strategies and marketing initiatives, contributing to sustained territory growth
  • Presented monthly business updates to MELT, providing insights and strategies for continued success
  • Worked cross-functionally with marketing and product teams to execute sales campaigns and support product launches

Achievements

  • Direct sales team achieved 94% of target in a challenging market
  • Coached an underperforming team member to hit G&O's, improving their performance rating
  • Coached a sales representative to be more strategic with identifying KAP's and being more streamlined and focused with their time, resulting in 148% growth in QTR 4.


Senior Product Specialist / Digital Field Sales Trainer

Johnson & Johnson
05.2017 - 03.2024
  • Led sales initiatives within the largest territory, generating $5.7 million in annual revenue
  • Drove digital sales strategy deployment and collaborated with stakeholders to execute digital campaigns
  • Managed pricing negotiations, account reviews, and strategic partnerships to increase market share
  • Developed and nurtured relationships with key surgeons, leading to significant growth in territory sales

Achievements

  • 2023: Mentor Ethicon Advisory Board member
  • 2022 & 2021: Sales Excellence Council
  • 2020: Salesperson of the Year (Business Unit & Mentor), Quota Achiever ($1.5M growth, $5.2M revenue), Diamond Club Winner
  • Achieved quota 5 out of 7 years (2017-2023)
  • Grew territory from $3.2M to $5.7M in annual revenue (2017-2023)

Sales Representative

Boehringer Ingelheim
05.2016 - 05.2017
  • Managed a territory of over 340 physicians, successfully launching and driving sales for diabetes management products
  • Exceeded performance metrics, achieving 128% of quota in Q1 2017
  • Delivered consistent growth by driving product adoption and leading educational initiatives for medical professionals
  • Achieved 15% growth above national target within the first two months of a new product launch

Personal Trainer

FITNESS FIRST
11.2011 - 05.2016
  • Built a client base, achieving year-over-year growth and exceeding club retention rates
  • Trained and mentored new personal trainers, taking on leadership roles within the club
  • Developed customized fitness and nutrition plans, achieving strong client results
  • Awarded Personal Trainer of the Year in 2015
  • Achieved client retention rates exceeding 70%, while growing new client acquisition year over year

New Business Development Executive

CASME
05.2011 - 12.2011
  • Generated leads and built relationships with key contacts to identify market trends
  • Coordinated client presentations, meetings, and system demonstrations to drive engagement

Production Manager

DENNIS PUBLISHING
02.2006 - 07.2008
  • Managed print orders, schedules, and supplier negotiations to ensure cost-effective production
  • Oversaw print quality, staff management, and liaised with internal and external teams to meet deadlines
  • Promoted from Assistant Production Manager to Production Manager within three months
  • Successfully reduced print costs by advising on more cost-effective printing formats

Office Manager/Production Controller

AUGUST MEDIA
08.2005 - 02.2006
  • Managed office operations and coordinated print orders, schedules, and advertising processes
  • Worked with printers, repro houses, and internal teams to ensure timely and accurate production
  • Implemented efficient systems for office management and production, improving workflow and processes

Production Controller

HIGHBURY HOUSE COMMUNICATIONS
09.2002 - 07.2005
  • Coordinated production schedules, print orders, and managed relationships with suppliers and clients
  • Supported the production of key publications and contributed to cost savings in production processes
  • Oversaw the production of a successful ‘3-D' issue, increasing circulation
  • Helped reduce repro costs by advising clients on digital ad supply format

Skills

  • Leadership & Team Development
  • Strategic Sales Planning & Execution
  • Key Account Management (KAM)
  • Market Analysis & Data-Driven Strategy
  • Cross-functional Collaboration
  • Digital Sales Strategy
  • Performance Management & KPIs
  • Stakeholder Engagement

Certification

  • Certified Digital Marketing Professional, DMI, 2022
  • Cert III and IV in Fitness, 2010

Timeline

Field Sales Manager

Johnson & Johnson
04.2024 - Current

Senior Product Specialist / Digital Field Sales Trainer

Johnson & Johnson
05.2017 - 03.2024

Sales Representative

Boehringer Ingelheim
05.2016 - 05.2017

Personal Trainer

FITNESS FIRST
11.2011 - 05.2016

New Business Development Executive

CASME
05.2011 - 12.2011

Production Manager

DENNIS PUBLISHING
02.2006 - 07.2008

Office Manager/Production Controller

AUGUST MEDIA
08.2005 - 02.2006

Production Controller

HIGHBURY HOUSE COMMUNICATIONS
09.2002 - 07.2005
Nicky Spencer