Summary
Overview
Work History
Education
Skills
References
Timeline
Generic
Nicola Fender-Fox

Nicola Fender-Fox

Sydney,NSW

Summary

I am indigenous woman who is a motivated self-starter, commercially minded, result driven sales professional. I specialise in B2B Sales Management and Brand Partnerships. I love Key Account Management working with clients across a wide variety of industry sectors. I am a hard worker and work well under pressure, managing deadlines and several projects simultaneously. I am sales focused, exceeding budgets and goals individually and across a team.

Creating new partnerships with internal and external stakeholders is a winning formula for success. Communicating creative marketing solutions to senior decision makers to secure longterm agreements.

Overview

28
28
years of professional experience

Work History

Publishing Manager B2B

UMCo
11.2022 - 06.2024
  • Directed and oversaw B2B sales, pipeline management, publishing operations and contributions to new business development
  • Developed strategic partnerships, created marketing strategies, and managed external events.
  • Launched revenue-generating initiatives and introduced new products.
  • Collaborated with other departments to ensure timely completion of projects within budget constraints.

Brand Group Sales Manager

WF Media
08.2015 - 11.2022
  • Executed sales and marketing initiatives, formed strategic partnerships, and devised innovative marketing strategies to boost sales volume and broaden brand reach.
  • Tracked industry trends, competitor analysis, and industry needs in order to identify opportunities for growth.
  • Conducted training sessions for new staff members, educating them on effective strategies to handle sales inquiries and account management.

Group National Sales Manager

WF Media
08.2019 - 10.2022
  • Oversaw and motivated a team of seven individuals to outperform sales objectives across 11 industrial areas, IT titles, and digital platforms.
  • Coached team members on building relationships with customers and closing deals.
  • Analyzed market trends to identify potential opportunities for growth.
  • Established KPI targets for individual team members as well as overall team performance.
  • Participated in industry events such as trade shows, conferences, seminars, in order to promote products and services.
  • Provided feedback to senior management on ways to improve sales processes.

Strategic Key Account Manager/Senior Sales

WF Media
08.2015 - 10.2022
  • Increased revenue by strategically managing and expanding the portfolio of Key Clients in multiple B2B industrial sectors.
  • Identified new opportunities for growth within existing accounts, as well as potential new customers.
  • Provided regular reports on account activity and performance metrics to stakeholders.
  • Managed the relationship between internal teams and external customers.
  • Monitored competitive activities within assigned accounts and communicated findings to management.
  • Created presentations for key stakeholders regarding progress updates or proposals for new initiatives.
  • Established strong relationships with clients through regular communication analysis and reports and follow-up activities.

Industrial National Sales Manager – ANZ

Westwick-Farrow Media
05.2009 - 07.2015
  • Increased revenue sales won the Sales Lead Campaign of the Year award and developed integrated marketing campaigns for clients.
  • Increased revenue sales across all states and grew WA by 200%.
  • Key player in pivoting business from a print-centric organisation to integrate the digital platform and products.

Queensland Sales Manager

Westwick-Farrow Media
06.1998 - 05.2009
  • Managed advertising sales across all eleven magazines and websites.

Conference Sales Consultant

Australian Conference Research & Advisory Service/ACRAS
08.1996 - 06.1998
  • Brokered venues for events, representing hotels Australia wide.

Education

NLP Practitioner Training -

META

Food & Beverage Hotel Management -

Executive Sales Training – Show we care -

Sales Training and communication specialists -

Effective Sales Training – Benefit Analysis -

Successful Selling to Executives -

Word for Windows + Excel -

Legal Secretarial Studies -

Careers Business College

Anatomy & Physiology 1,2,3 -

Nature Care College

Skills

  • Strategic Planning
  • Marketing
  • Business Development
  • Cross-Functional Teamwork
  • Time Management
  • Sales management
  • Key Performance Indicators
  • Project Management
  • Lead Generation
  • Brand Management
  • Customer Relationship Management (CRM)
  • Negotiation

References

Available upon request.

Timeline

Publishing Manager B2B

UMCo
11.2022 - 06.2024

Group National Sales Manager

WF Media
08.2019 - 10.2022

Brand Group Sales Manager

WF Media
08.2015 - 11.2022

Strategic Key Account Manager/Senior Sales

WF Media
08.2015 - 10.2022

Industrial National Sales Manager – ANZ

Westwick-Farrow Media
05.2009 - 07.2015

Queensland Sales Manager

Westwick-Farrow Media
06.1998 - 05.2009

Conference Sales Consultant

Australian Conference Research & Advisory Service/ACRAS
08.1996 - 06.1998

NLP Practitioner Training -

META

Food & Beverage Hotel Management -

Executive Sales Training – Show we care -

Sales Training and communication specialists -

Effective Sales Training – Benefit Analysis -

Successful Selling to Executives -

Word for Windows + Excel -

Legal Secretarial Studies -

Careers Business College

Anatomy & Physiology 1,2,3 -

Nature Care College
Nicola Fender-Fox