Nicola Fender-Fox
Sydney,NSW
Summary
I am indigenous woman who is a motivated self-starter, commercially minded, result driven sales professional. I specialise in B2B Sales Management and Brand Partnerships. I love Key Account Management working with clients across a wide variety of industry sectors. I am a hard worker and work well under pressure, managing deadlines and several projects simultaneously. I am sales focused, exceeding budgets and goals individually and across a team.
Creating new partnerships with internal and external stakeholders is a winning formula for success. Communicating creative marketing solutions to senior decision makers to secure longterm agreements.
Overview
28
28
years of professional experience
Work History
Publishing Manager B2B
UMCo
11.2022 - 06.2024
- Directed and oversaw B2B sales, pipeline management, publishing operations and contributions to new business development
- Developed strategic partnerships, created marketing strategies, and managed external events.
- Launched revenue-generating initiatives and introduced new products.
- Collaborated with other departments to ensure timely completion of projects within budget constraints.
Brand Group Sales Manager
WF Media
08.2015 - 11.2022
- Executed sales and marketing initiatives, formed strategic partnerships, and devised innovative marketing strategies to boost sales volume and broaden brand reach.
- Tracked industry trends, competitor analysis, and industry needs in order to identify opportunities for growth.
- Conducted training sessions for new staff members, educating them on effective strategies to handle sales inquiries and account management.
Group National Sales Manager
WF Media
08.2019 - 10.2022
- Oversaw and motivated a team of seven individuals to outperform sales objectives across 11 industrial areas, IT titles, and digital platforms.
- Coached team members on building relationships with customers and closing deals.
- Analyzed market trends to identify potential opportunities for growth.
- Established KPI targets for individual team members as well as overall team performance.
- Participated in industry events such as trade shows, conferences, seminars, in order to promote products and services.
- Provided feedback to senior management on ways to improve sales processes.
Strategic Key Account Manager/Senior Sales
WF Media
08.2015 - 10.2022
- Increased revenue by strategically managing and expanding the portfolio of Key Clients in multiple B2B industrial sectors.
- Identified new opportunities for growth within existing accounts, as well as potential new customers.
- Provided regular reports on account activity and performance metrics to stakeholders.
- Managed the relationship between internal teams and external customers.
- Monitored competitive activities within assigned accounts and communicated findings to management.
- Created presentations for key stakeholders regarding progress updates or proposals for new initiatives.
- Established strong relationships with clients through regular communication analysis and reports and follow-up activities.
Industrial National Sales Manager – ANZ
Westwick-Farrow Media
05.2009 - 07.2015
- Increased revenue sales won the Sales Lead Campaign of the Year award and developed integrated marketing campaigns for clients.
- Increased revenue sales across all states and grew WA by 200%.
- Key player in pivoting business from a print-centric organisation to integrate the digital platform and products.
Queensland Sales Manager
Westwick-Farrow Media
06.1998 - 05.2009
- Managed advertising sales across all eleven magazines and websites.
Conference Sales Consultant
Australian Conference Research & Advisory Service/ACRAS
08.1996 - 06.1998
- Brokered venues for events, representing hotels Australia wide.
Education
NLP Practitioner Training -
META
Food & Beverage Hotel Management -
Executive Sales Training – Show we care -
Sales Training and communication specialists -
Effective Sales Training – Benefit Analysis -
Successful Selling to Executives -
Word for Windows + Excel -
Legal Secretarial Studies -
Careers Business College
Anatomy & Physiology 1,2,3 -
Nature Care College
Skills
- Strategic Planning
- Marketing
- Business Development
- Cross-Functional Teamwork
- Time Management
- Sales management
- Key Performance Indicators
- Project Management
- Lead Generation
- Brand Management
- Customer Relationship Management (CRM)
- Negotiation
References
Available upon request.
Timeline
Publishing Manager B2B
UMCo
11.2022 - 06.2024
Group National Sales Manager
WF Media
08.2019 - 10.2022
Brand Group Sales Manager
WF Media
08.2015 - 11.2022
Strategic Key Account Manager/Senior Sales
WF Media
08.2015 - 10.2022
Industrial National Sales Manager – ANZ
Westwick-Farrow Media
05.2009 - 07.2015
Queensland Sales Manager
Westwick-Farrow Media
06.1998 - 05.2009
Conference Sales Consultant
Australian Conference Research & Advisory Service/ACRAS
08.1996 - 06.1998
NLP Practitioner Training -
META
Food & Beverage Hotel Management -
Executive Sales Training – Show we care -
Sales Training and communication specialists -
Effective Sales Training – Benefit Analysis -
Successful Selling to Executives -
Word for Windows + Excel -
Legal Secretarial Studies -
Careers Business College
Anatomy & Physiology 1,2,3 -
Nature Care College