Summary
Overview
Work History
Skills
Professional References
References
Timeline
Generic
Nicola Purvis

Nicola Purvis

Seaford Rise,South Australia

Summary

Highly accomplished Manager with a proven record of driving efficiency, profitability, and operational excellence across diverse business environments. Adept at managing all aspects of company or divisional operations, from staff management to budget oversight and strategic marketing. Known for implementing innovative solutions to enhance productivity, streamline processes, and maximize profitability. Skilled in fostering a collaborative team culture and aligning business objectives with market demands to achieve sustainable growth. Exceptional leadership, analytical, and decision-making abilities combined with a results-driven approach.

Overview

28
28
years of professional experience

Work History

Tourism Sales & Marketing Manager

Seafront Group
04.2012 - 04.2024
  • Responsible for Sales & Marketing for Seafront Group - Properties include -Seafront Hotel, Seafront Holiday Park, Penneshaw Hotel & The Kiosk
  • Revenue/Yield and pricing management
  • Leadership & Management of Sales & Marketing team for the group
  • Relationship building with existing key clients and developing new clients
  • Manage International/Inbound, Wholesale, OTA's, Corporate, Groups
  • Negotiating national & global contracts
  • Marketing campaigns with partners
  • Manage Trade clients International market management - China, Europe, NZ, Asia, USA
  • Experience using PMS & Channel Manager
  • Marketing campaign programming with partners
  • Coordinating marketing campaigns with sales activities
  • Overall responsibility for brand management
  • Identifying and driving outbound sales opportunities
  • Market segment analysis
  • Website design and management, database management
  • HR responsibilities - recruiting, mentoring, managing, developing
  • Developing a sales training program for multiple properties
  • Oversee all social media channels.

General Manager

Penneshaw Hotel
04.2012 - 04.2024
  • Responsible for budgets, expense control and GP understanding and every day running of the Hotel
  • Managing staff, including rostering and training
  • Recruiting, training and supervising staff
  • Adhering to budgets, increasing profits and managing cashflow
  • Setting up contracts with food and beverage companies
  • Loading and understanding of H&L system
  • Doing regular stock-takes and ordering as necessary
  • Oversee all social media channels
  • Reviewing and updating hotel policies and procedures to ensure maximum service, efficiency, and compliance with legislative requirements
  • Conducting marketing needs
  • Strong experience in gaming and food.

Business Development Manager

Seafront Group
11.2004
  • Overall, I’m responsible for all aspects of operations of our four properties the Seafront Hotel, Penneshaw Hotel, Seafront Holiday Park & The Kiosk Penneshaw
  • Provide leadership and strategic planning to all departments in support of our service culture, maximized operations and guest satisfaction
  • Work Very closely with the hotel owners and stake holders.

National Manager

Betts Kids
10.2002 - 01.2004
  • I worked for Cecil Bros Pty Ltd for 19yrs, starting full time and working my way to store manager then State Manager of the Northern Territory
  • In 2002 I received a promotion to National Manager based in Perth head office
  • I am passionate for outstanding customer service and sales
  • Achieving sales, wages, KPIs and shrinkage budgets for Betts Kids Nationally
  • Monthly reports to the Board/CEO
  • Delivering and maintaining exceptional customer service standards
  • Ensuring high VM standards are adhered to Monitoring of rosters to achieve wage budget for the Nation
  • Balancing customer care, team management and administrative duties
  • All aspects of staff training and development Development of all State Managers through feedback, store visits and strategic planning
  • Involvement in State and National Projects to better the brand.

State Manager

Betts
03.1996 - 10.2002
  • As a State Manager, I was a great leader who can support, coach, and empower direct reports and your team in order to achieve and exceed all expectations, targets and KPI's that are set
  • This is a structured business that is diligent and serious about all facets from customer service and operations with top and bottom-line performance
  • Delivering the highest quality of customer service Responsible for Darwin, Katherine & Alice Springs total of 9 retail outlets
  • Thrive to exceed sales and KPI targets Hands on and the ability to grow your team Innovative and adaptable mindset
  • Strong Leadership and Communication skills Understanding of KPIs and Business Acumen Thrive on a fast-paced environment and love being challenged
  • Enjoy inspiring your team and getting the most out of your staff.

Skills

  • Customer Relationship Management: Proven ability to build and maintain strong relationships with clients/customers, ensuring satisfaction and loyalty
  • Time Management and Prioritization: Demonstrated capacity to effectively manage time and prioritize tasks to meet critical deadlines, with meticulous attention to detail
  • Strategic Marketing: Proficient in developing and executing strategic marketing plans to drive revenue growth and market penetration
  • Revenue Strategy: Skilled in formulating revenue strategies tailored to business objectives and market dynamics, resulting in increased profitability
  • Business-to-Business (B2B) and Business-to-Customer (B2C) Marketing: Experienced in developing and implementing marketing strategies for both B2B and B2C markets, across diverse industries and geographical regions
  • Coaching and Sales: Strong coaching and sales abilities, empowering teams to achieve targets and exceed expectations, with a track record of driving revenue growth
  • Business Planning: Proficient in business planning, encompassing strategic goal-setting, financial forecasting, and resource allocation to drive business success

Professional References

  • Trevor Jaggard, Director/Owner, Bilbin Pty Ltd/ Penneshaw Pub Pty Ltd, 8 North Tce, Penneshaw, SA, 5222, 0421 905 927, jags44@gmail.com
  • John Gamble, Director/Owner, Bilbin Pty Ltd/ Penneshaw Pty Ltd, 0417 201 189, john.gamble01@icloud.com

References

  • Kylie Bamfield, General Manager Operations at Kangaroo Island Distillery, 0438 828 296, kylie@kangarooislandspirits.com.au
  • Alana Tippins, Marketing Executive, South Australian Tourism Commission, 0413 273 928, alana.tippins@sa.gov.au

Timeline

Tourism Sales & Marketing Manager

Seafront Group
04.2012 - 04.2024

General Manager

Penneshaw Hotel
04.2012 - 04.2024

Business Development Manager

Seafront Group
11.2004

National Manager

Betts Kids
10.2002 - 01.2004

State Manager

Betts
03.1996 - 10.2002

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Nicola Purvis