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Nicola Sharpe
Strategic Client Manager
Melbourne
Summary
Energetic and performance-driven digital marketing and advertising professional with extensive experience across a variety of industry disciplines. Established record of successfully driving revenue growth and providing the highest levels of service to employers and clients alike. A confident and creative self-starter, focused on maximizing value and fostering lasting partnerships across the professional spectrum.
Overview
10
10
years of professional experience
Work History
ANZ Digital Brand Manager | Lancôme
L'Oreal
Melbourne, VIC
02.2024 - Current
- *Break in employment due to travel and US-AU relocation.
- Boost top-line revenue with innovative promotional strategies and integrated marketing activities while retaining Lancôme's established, and trusted brand equity.
- Collaborate with cross-functional teams to drive successful, full-funnel campaign and product launches. Working alongside media and creative agencies, internal stakeholders, and other partner vendors to deliver on campaign and brand objectives.
- Experienced in overseeing end-to-end digital marketing activity across search, social, OOH, affiliates, advocacy and influencer, and content partnerships with leading global publishers and retailers.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Researched and identified new opportunities for product and brand development.
Strategic Client Manager
VidMob
Los Angeles, CA
8 2021 - 6 2023
- Primary liaison of VidMob's most premium enterprise account, L’Oréal; partnering with creative strategists and project managers to oversee all facets of AI-driven creative intelligence and adaptation work across every major social and digital channel.
- Worked closely with L'Oréal brand leads, senior VPs, and chief marketing teams to grow relationships, drive advocacy, and deliver value to ~15 of L’Oréal’s global brands.
- Effectively led and managed a small team of data analysts, ensuring QC of work that uncovered meaningful insights aimed at improving creative performance.
- Navigated complex client situations by providing relevant solutions that helped clients achieve their goals.
- Good understanding of the tech and beauty space; leveraging this knowledge to encourage adoption of our intelligence services and transforming the way brands think about their creative and brand strategies.
- Identified opportunities for investment growth and managed pacing of all project deliverables, reducing revenue risk, and expanding opportunities within the global partner account.
Account Services Manager
Sony Pictures Entertainment
Los Angeles, United States
09.2018 - 08.2021
- Oversaw brand partnerships and AVOD/FAST media buys for Sony Pictures Television's OTT and CTV properties including Sony Crackle, Playstation Vue and Funimation.
- Responsible for forecasting inventory avails, media planning and ad operations, including trafficking, QA, and campaign optimizations.
- Liaised with marketing and sales teams to develop targeted campaigns.
- Collaboration on product and brand integration sponsorships within original content/programming.
- Revenue risk management.
- Built and strengthened long-lasting client relationships including SPT premium accounts, Lexus and Facebook.
West Coast Account Manager
Fusion Media Group
Los Angeles, United States
09.2017 - 09.2018
- Managed the daily operations and execution of all branded content and media production for a large portfolio of client-direct and agency accounts.
- Worked on various large-scale activations including site takeovers, custom video production, experiential programs, and sponsored events.
- Heavily client facing role involving travel, entertainment, and relationship management leading to up-sell and renewal.
- Cultivated strong agency and partner relationships across the United States.
- Strategic thinker, able to anticipate potential issues and troubleshoot accordingly.
National Account Manager
Cracked
Los Angeles, United States
07.2016 - 09.2017
- Sole account manager overseeing the development and delivery of branded content and media buys for a national portfolio of entertainment, auto, gaming and CPG clients.
- Asset and tag collection, QA, and trafficking of all media buys.
- Responsible for direct-sale ad operations and the onsite promotion of native content.
- Media planning, pitch writing, and proposal creation.
- Ability to work cross-functionally with production teams, writers and producers to build and execute integrated media campaigns comprising of editorial content, video production, live events, podcasting, and social media.
- Collaborated with design teams on the building and copywriting of all marketing materials and various promotional site content.
Account Manager
SupplyFrame
Pasadena, CA
03.2014 - 07.2016
- Supported the sales-cycle and managed all pre and post-sale activities including proposal coordination, asset collection, and other on-boarding deliverables to help close deals and implement all advertising programs.
- Responsible for creating client QBRs and HBRs inclusive of performance breakdowns and analysis, market and network trends, as well as recommendations for business growth and development.
- In-depth data analysis and monthly reporting, leading to optimization recommendations for all creative assets, and improved campaign performance of up to 400%.
- Strategized on A/B and multivariate product and campaign testing.
- Managed business in North America, Europe, and Asia.
Education
Bachelor of Professional Communication - Marketing
Central Queensland University
Rockhampton, QLDCertificate IV Business Administration - Business Administration
Talent2
Skills
Creative Strategy
Data Analysis
Client Relationship Management
Brand Management
Business Development
Interests
Timeline
ANZ Digital Brand Manager | Lancôme
L'Oreal
02.2024 - Current
Account Services Manager
Sony Pictures Entertainment
09.2018 - 08.2021
West Coast Account Manager
Fusion Media Group
09.2017 - 09.2018
National Account Manager
Cracked
07.2016 - 09.2017
Account Manager
SupplyFrame
03.2014 - 07.2016
Strategic Client Manager
VidMob
8 2021 - 6 2023
Bachelor of Professional Communication - Marketing
Central Queensland University
Certificate IV Business Administration - Business Administration
Talent2