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Nicola Sharpe
Strategic Client Manager
Melbourne
Summary
Energetic and performance-driven digital marketing and advertising professional with extensive experience across a variety of industry disciplines. Established record of successfully driving revenue growth and providing the highest levels of service to employers and clients alike. A confident and creative self-starter, focused on maximizing value and fostering lasting partnerships across the professional spectrum.
Overview
10
10
years of professional experience
Work History
ANZ Digital Brand Manager | Lancôme
L'Oreal
02.2024 - Current
- *Break in employment due to travel and US-AU relocation.
- Boost top-line revenue with innovative promotional strategies and integrated marketing activities while retaining Lancôme's established, and trusted brand equity.
- Collaborate with cross-functional teams to drive successful, full-funnel campaign and product launches. Working alongside media and creative agencies, internal stakeholders, and other partner vendors to deliver on campaign and brand objectives.
- Experienced in overseeing end-to-end digital marketing activity across search, social, OOH, affiliates, advocacy and influencer, and content partnerships with leading global publishers and retailers.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Researched and identified new opportunities for product and brand development.
Strategic Client Manager
VidMob
8 2021 - 6 2023
- Primary liaison of VidMob's most premium enterprise account, L’Oréal; partnering with creative strategists and project managers to oversee all facets of AI-driven creative intelligence and adaptation work across every major social and digital channel.
- Worked closely with L'Oréal brand leads, senior VPs, and chief marketing teams to grow relationships, drive advocacy, and deliver value to ~15 of L’Oréal’s global brands.
- Effectively led and managed a small team of data analysts, ensuring QC of work that uncovered meaningful insights aimed at improving creative performance.
- Navigated complex client situations by providing relevant solutions that helped clients achieve their goals.
- Good understanding of the tech and beauty space; leveraging this knowledge to encourage adoption of our intelligence services and transforming the way brands think about their creative and brand strategies.
- Identified opportunities for investment growth and managed pacing of all project deliverables, reducing revenue risk, and expanding opportunities within the global partner account.
Account Services Manager
Sony Pictures Entertainment
09.2018 - 08.2021
- Oversaw brand partnerships and AVOD/FAST media buys for Sony Pictures Television's OTT and CTV properties including Sony Crackle, Playstation Vue and Funimation.
- Responsible for forecasting inventory avails, media planning and ad operations, including trafficking, QA, and campaign optimizations.
- Liaised with marketing and sales teams to develop targeted campaigns.
- Collaboration on product and brand integration sponsorships within original content/programming.
- Revenue risk management.
- Built and strengthened long-lasting client relationships including SPT premium accounts, Lexus and Facebook.
West Coast Account Manager
Fusion Media Group
09.2017 - 09.2018
- Managed the daily operations and execution of all branded content and media production for a large portfolio of client-direct and agency accounts.
- Worked on various large-scale activations including site takeovers, custom video production, experiential programs, and sponsored events.
- Heavily client facing role involving travel, entertainment, and relationship management leading to up-sell and renewal.
- Cultivated strong agency and partner relationships across the United States.
- Strategic thinker, able to anticipate potential issues and troubleshoot accordingly.
National Account Manager
Cracked
07.2016 - 09.2017
- Sole account manager overseeing the development and delivery of branded content and media buys for a national portfolio of entertainment, auto, gaming and CPG clients.
- Asset and tag collection, QA, and trafficking of all media buys.
- Responsible for direct-sale ad operations and the onsite promotion of native content.
- Media planning, pitch writing, and proposal creation.
- Ability to work cross-functionally with production teams, writers and producers to build and execute integrated media campaigns comprising of editorial content, video production, live events, podcasting, and social media.
- Collaborated with design teams on the building and copywriting of all marketing materials and various promotional site content.
Account Manager
SupplyFrame
03.2014 - 07.2016
- Supported the sales-cycle and managed all pre and post-sale activities including proposal coordination, asset collection, and other on-boarding deliverables to help close deals and implement all advertising programs.
- Responsible for creating client QBRs and HBRs inclusive of performance breakdowns and analysis, market and network trends, as well as recommendations for business growth and development.
- In-depth data analysis and monthly reporting, leading to optimization recommendations for all creative assets, and improved campaign performance of up to 400%.
- Strategized on A/B and multivariate product and campaign testing.
- Managed business in North America, Europe, and Asia.
Education
Bachelor of Professional Communication - Marketing
Central Queensland University
Rockhampton, QLDCertificate IV Business Administration - Business Administration
Talent2
Skills
Creative Strategy
Data Analysis
Client Relationship Management
Brand Management
Business Development
Interests
Timeline
ANZ Digital Brand Manager | Lancôme
L'Oreal
02.2024 - Current
Account Services Manager
Sony Pictures Entertainment
09.2018 - 08.2021
West Coast Account Manager
Fusion Media Group
09.2017 - 09.2018
National Account Manager
Cracked
07.2016 - 09.2017
Account Manager
SupplyFrame
03.2014 - 07.2016
Strategic Client Manager
VidMob
8 2021 - 6 2023
Bachelor of Professional Communication - Marketing
Central Queensland University
Certificate IV Business Administration - Business Administration
Talent2