Nicola Spencer
Buderim,QLD
Summary
Motivated and resourceful, I have extensive experience building and managing client relationships. My exceptional customer service, negotiation skills, and attention to detail have enabled me to exceed budgets and KPI's while implementing successful sales strategies and campaigns. As a confident team leader, I have a track record of leading teams towards success. Whether I'm working in a fun, fast-paced, or challenging environment, I'm always searching for opportunities to grow personally and professionally.
Overview
28
28
years of professional experience
Work History
Group Sales Functions Manager
Maeva Hospitality
03.2022 - Current
- Identify all channels of functions business for new customers as well as servicing our existing clients and deliver repeat business
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs
- Identify new business opportunities through cold calling, networking, marketing and prospective database leads
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth
- Analyse costs, competition and trends and adjust sales prices to maintain profit margins
- Track and report function department performance against set KPI’s
- Perform effectively in self-directed work environment, managing day-to-day operations and decisions
- Established clear communication channels between clients and internal teams, ensuring seamless project execution
- Demonstrated strong organisational and time management skills while managing multiple projects
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction
- Negotiated contract terms with clients, securing favourable agreements for both parties
Group Sales Function Manager Sunshine/Fraser Coast
ALH Group
05.2021 - 03.2022
- Execute ALH standards across multiple venues
- Action all inbound enquiries for functions and events on a multi-site basis, converting these into confirmed sales and cross-selling between ALH venues
- Grow sales through actively managing existing client relationships
- Cultivated partnerships with external stakeholders to maximise business opportunities and extend network reach within the industry sector
- Drive and support state marketing activities to grow exposure and enquiries
- Maintain client database, contracts and agreements effectively through Function Management System
- Develop strong and collaborative relationships with Venue Managers and their teams to remain familiar with operational requirements and procedures within venues
- Facilitate regular function briefings with Venue teams / Head chefs and preparing accurate event orders for distribution to the venue with exact details and requirements
- Develop/manage policies, pricing, package collateral
- Represent the company at industry functions and tradeshows
- Controlled costs to keep business operating within budget and increase profits
Wholesale and Client Relationship Manager
Nurcha Group - Luvin Life
09.2020 - 05.2021
- Managing the relationships of our Wholesale and Distribution partners by keeping customers informed of new product ranges and discussing product opportunities to increase revenue across all businesses
- Co-ordinate timely delivery and fulfillment times with the Warehouse Manager
- Managing cost of goods, stock control, product entry and updates - EDM and CRM data base management, CIN7 and Neto
- Provide weekly budgets and forecasts to General Manager
- Business Strategy Proposal 2021 - proposing strategies to assist the company to reach the required revenue and GP targets for the financial year
- Managing overdue accounts and aged receivables
- Liaising with Production Manager on product improvement and new products.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Media Sales Manager
20/20 Publishing - Gloss Lifestyle Publications
10.2017 - 08.2020
- Delivering advertising revenue across all 20/20 Publishing print and digital titles including Salt Magazine and E-zine 'Pepper', My Weekly Preview, Your Time, My Renovation and My Christmas
- Client account management, developing and implementing strategic initiatives to generate revenue across all titles and grow client base by B2B, F2F meetings
- Achieve quarterly KPI's, and revenue forecast
- Responsible for increasing Salt magazine revenue by 40% in 18 months
- Prepared sales presentations for clients showing success and credibility of products.
- Liaising with clients on artwork and content design and guidance, photography and social media
- Manage and co-ordinate magazine flat plans liaising with departments on pagination, design and editorial content to achieve required revenue
- Manage end to end production of Salt magazine and the 'Food and Entertainment' section of My Weekly Preview
- Report weekly to the Director with accurate forecasting and reporting.
Marketing Manager and Associate Dispenser
H2 Vision Centres - Optometrist
10.2015 - 09.2017
- Involved with the opening and launch of a high-end optical practice
- Assisting with the day-to-day running's of the Optometrist
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Marketing the business through various media platforms
- Stock control, visual merchandising and customer focused
Media Sales Consultant
20/20 Publishing - Gloss Lifestyle/Property Publication
03.2012 - 10.2015
- An integral team member in the successful re-launching and re-branding of an existing publication My Property Preview to My Weekly preview
- Overseeing the launch of several new magazine sections in the early stages of the launch period including fashion, food, and entertainment
- Liaise weekly with Layout and Production Manager to ensure booking deadlines are met and planning of magazine layout
- Develop and maintain a growth portfolio of high value Sunshine Coast clients
- Meeting monthly KPI's and magazine revenue
- Mentored junior staff members in best practices for media sales consulting while fostering professional growth within the team.
- Account and territory management.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
Team Leader/Account Manager
Quest Community Newspapers (News Ltd)
10.2010 - 03.2012
- Responsible for advertising revenue for weekender magazine
- Day to day management and team leadership for team of 5
- Directly involved in the process and planning of launching two new community newspapers on the Sunshine Coast (Caloundra and Maroochy Journal's Nov 2010)
- Responsible for advertising revenue across four weekly titles (The Noosa Journal, Maroochy Journal, Caloundra Journal and weekender magazine)
- Weekly analyses of competitors and marketplace to identify risks and opportunities
- Layout and artwork design
- Comprehensive weekly management reporting
- Meeting monthly KPI's.
- Supported creation of detailed, technical financial models to value potential acquisition targets.
Account Manager
Quest Community Newspapers (News Ltd)
05.2006 - 10.2010
- Responsible for account management of geographical territory and identifying new revenue streams in zone with B2B, F2F calls
- Weekly analyses of competitors and marketplace to identify risks and opportunities
- Develop and grow new customers and revenue
- Build relationships with key clients and local business networks
- Identifying new revenue streams within territory.
Assistant Manager
Montego's on the Bay
11.2004 - 05.2006
Kitchen Manager/Hotel Duty Manager
Tom Finney Pub (Preston UK)
06.2002 - 04.2004
Store Manager
Card Warehouse (Cheltenham UK)
03.2001 - 06.2002
Restaurant Owner/Manager
Sidewalk Café and The Cantina
09.1995 - 02.2001
Education
Reynella East College
Reynella East, SASkills
- Sales and Business Development
- Time Management, Work Planning and Prioritisation
- Professional and Courteous
- Attention to Detail
- Analytical and Critical Thinking
- Teamwork, Dependable and Responsible
- Customer Relations and Service
- Excellent Communication, Verbal and Written
Qualifications And Licenses
- Cert IV in Business Sales
- Manual drivers' licence
- Boat and PWC licence
Personal Attributes And Skills
- A hands-on leader adept at providing teams with training, guidance, support and motivation to succeed with a focus on lifting team moral within the workplace
- Excellent time management and communication skills with the ability to get the best results for my clients through understanding their business needs, mentoring, and building rapport in a professional and friendly manner
- Strong selling and negotiation skills as demonstrated daily through B2B, F2F meetings and managing client accounts, exceeding KPI's and revenue forecasts
- Well known in the industry with a strong referral base and large network
- Highly skilled in multi-tasking, achieving successful results whilst working under extreme pressure and strict deadlines
- Excellent computer literacy skills including use of Microsoft Office, iVvy, Function Tracker, Starshipit, CIN7 and Neto
- Marketing EDM and CRM management
- Ability to build strong relationships with staff, customers, client and internal/external stakeholders
References
Available on request
Timeline
Group Sales Functions Manager
Maeva Hospitality
03.2022 - Current
Group Sales Function Manager Sunshine/Fraser Coast
ALH Group
05.2021 - 03.2022
Wholesale and Client Relationship Manager
Nurcha Group - Luvin Life
09.2020 - 05.2021
Media Sales Manager
20/20 Publishing - Gloss Lifestyle Publications
10.2017 - 08.2020
Marketing Manager and Associate Dispenser
H2 Vision Centres - Optometrist
10.2015 - 09.2017
Media Sales Consultant
20/20 Publishing - Gloss Lifestyle/Property Publication
03.2012 - 10.2015
Team Leader/Account Manager
Quest Community Newspapers (News Ltd)
10.2010 - 03.2012
Account Manager
Quest Community Newspapers (News Ltd)
05.2006 - 10.2010
Assistant Manager
Montego's on the Bay
11.2004 - 05.2006
Kitchen Manager/Hotel Duty Manager
Tom Finney Pub (Preston UK)
06.2002 - 04.2004
Store Manager
Card Warehouse (Cheltenham UK)
03.2001 - 06.2002
Restaurant Owner/Manager
Sidewalk Café and The Cantina
09.1995 - 02.2001
Reynella East College
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