Managed social media engagement and customer experience across multiple platforms for two major brands, overseeing complaint resolution, reporting, and team coordination.
- Handled all incoming social media interactions for Transurban and Linkt across Facebook, Instagram, Twitter (X), YouTube, TikTok, Google Reviews, Google Play, and App Store Reviews, ensuring timely and professional responses to customer inquiries.
- Moderated comments and addressed complaints, complex inquiries, and escalations from customers and internal stakeholders, collaborating with Legal, Public Affairs, and Corporate Affairs for investigations as needed.
- Employed active listening and open-ended questioning to resolve issues empathetically and in line with service level agreements (SLAs) and KPIs.
- Provided monthly insights and trends on social media performance and customer sentiment to management, driving strategic decisions and process improvements.
- Delivered monthly road complaint reporting, analysing trends and feedback to highlight key concerns and opportunities for improvement in operations.
- Identified systemic issues and recurring complaints, feeding back valuable insights to internal teams to drive continuous improvement.
- Managed a high-volume social media stream, ensuring the team responded quickly and effectively to customer interactions.
- Trained 5 team members to effectively handle social media management, customer complaints, and case management, ensuring consistent quality and adherence to service standards.
- Responsible for rostering and ensuring optimal coverage for the social media team to meet business needs and customer expectations.
- Built and maintained strong relationships with key internal stakeholders, including senior leaders, Legal, Public Affairs, Corporate Affairs, Community Engagement, Marketing, and Risk.
- Determined appropriate financial outcomes for customers, including account credits and adjustments, within delegated guidelines, and referred complex cases for further escalation.