Nicolas Soler
Meadows,WA
Summary
Proven track record of successfully managing multiple assignments concurrently, meeting deadlines and client satisfaction. Possessing excellent communication skills while interacting effectively with both technical and non-technical personnel at all levels.
Overview
7
7
years of professional experience
Work History
Freelancer - Meta Ads and Google Ads
Self Employed
07.2023 - Current
- "Small spenders" account management
- Increases of conversion rate on purpose to increase budget and acquire more conversions
- Google tag manager implementation on Shopify and WordPress
- Performance max running to a 250% RoI
- Budget management
- Campaign creation, management, optimization
- Audit on digital marketing strategies
- Audiences targeting optimization
Account Strategist - Google Ads Platform
Google
01.2022 - 07.2023
- Identified appropriate marketing channels and target customers for campaigns.
- Created customized marketing materials to increase product awareness.
- Wrote engaging and successful marketing, advertising, and website copy.
- Researched and evaluated potential new markets and products.
- Average of implementation and budget optimization directly with the customer by Google Meet : 4 per day
- 300 dynamic accounts per quarter, average of spends 700 k € throughout Europe
- Keywords and search terms relevancy, maintaining a 25% more CTR rate
- Keeping updater the impression share lost by budget and quality at the lowest percentage
- Google tag manager & Google analytics analyzes and decision maker
- Problem solver
- Average increase of 19% conversion on each cohort, e-commerce and lead acquisition businesses
Facebook Marketing Expert - Facebook Ads
Meta
01.2021 - 12.2021
- Management of a dynamic 400 k to 500 k € quarterly spender portfolio
- Data and KPI analyzes
- Build relationship with a dynamic portfolio per quarter
- Proactively prospecting : 30 to 50 calls per day
- Implementing solutions on campaigns with the customer on an average successful calls per day : 7
- Work with daily, weekly and monthly targets
- Educate advertisers with best practices for the Meta ads platform
- Leads management with Salesforce
- Customer service.
- Management of 13 key-accounts, increasing their spends about 25% on an average.
- Advises for compliancy and policies
- Average increase of 31% of conversion and a 200 score of RoI
Business Developper
Integral System - Advantech Partner
09.2018 - 12.2020
- Leads management & conversion : 21% rate
- Pre-sales engineering for industrial computing project, automatization, Manufacturing executive system, IoT and Industrial IIoT for smart cities and Industry 4.0
- Offering and sales in 'project mode'
- Supply chain
- International sales and exchanges
- Pain points discovery
- Customer service through 5 web sites : average of 8 support cases per day.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Negotiated, prepared, and signed contracts with clients.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Collaborated with sales and marketing departments to support client acquisition.
Business Developper
Glass Auto Service
09.2016 - 08.2018
- Customer portfolio development
- B to B sales
- Business & administration management
- Door to door selling
- Social media campaigns
- Price offer and quotations.
- Created and maintained database containing information on business proposals and contacts.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Maintaining a 95% optimization score for Google ads campaign
- Completed and submitted monthly and yearly reports to support executive decision making.
- Updating the matching and relevancy of search terms & keywords, targeting a 25% more CTR
- Leads acquisition through a 15% conversion rate
- Google tag manager implementation
- WordPress landing pages
- A/B testing on landing pages, button, call-to-action, pitch
Education
No Degree -
Google Ads Certification
Google Ads Partner & Teleperformance Lisbon2023
Bachelor Degree - Marketing And Negociations in High Technologies.
Euridis Business School
Lyon, France2021
BBA - Sales Tecnics & Management, Apprenticeship Program
University of La Garde, France
La Garde, France2019
Skills
- Intuition
- Curiosity
- Social & Communication Skills
- Persuasion
- Analytical Skills
- Get Comfortable with Technology
- Adaptability
- Multitasking
- Skill transferable
- Problem solver
- Challenger
- Proficient in [Software]
- Project Management
- Project Planning
- International Mobility Management
- Process Analysis
- Improvement Plan Knowledge
- Logistics Coordination
- Data Analysis
- Audit Reporting
- Project Restructuring
- Organization and Time Management
- Active Listening
- Problem-Solving
Languages
French
English
Portuguese
Spanish
Personal Information
Title: D I G I T A L S T R A T E G I S T
Timeline
Freelancer - Meta Ads and Google Ads
Self Employed
07.2023 - Current
Account Strategist - Google Ads Platform
Google
01.2022 - 07.2023
Facebook Marketing Expert - Facebook Ads
Meta
01.2021 - 12.2021
Business Developper
Integral System - Advantech Partner
09.2018 - 12.2020
Business Developper
Glass Auto Service
09.2016 - 08.2018
No Degree -
Google Ads Certification
Bachelor Degree - Marketing And Negociations in High Technologies.
Euridis Business School
BBA - Sales Tecnics & Management, Apprenticeship Program
University of La Garde, France
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