Nicole Comerford

A results-driven professional with an excellent track record of exceeding targets and delivering results. An outcome focused marketing, communication, advertising & media executive with over 20 years’ experience and knowledge within the events, sport, transport & logistics, media, finance, telecommunication, tourism and consumer marketing. Broad, holistic communications experience including strategic planning, marketing and communication, campaign design and execution, partnership negotiations, commercial integration, sales and product management, industry and government partnership relations. I have a passion for brands and consumers, and creating strategic, commercial solutions that solve challenges and deliver results. I am a high performer who leads from the front and builds and nurtures high performing teams, through strong leadership.

• Cross River Rail, Negotiated and secured partnership which saw the development and execution of an integrated marketing and communication campaign for Cross River Rail as part of a transformation infrastructure development within Brisbane., 2020, $200K
• Department of State Development, Manufacturing, Infrastructure and Planning, Developed a partnership which saw the execution of various marketing and communication campaigns across News Corp marketing and editorial platforms. Strengthening NCA’s position as the trusted advisor for the Government's $11.6B project plan., 2018, 2020
• Tourism & Events QLD, Negotiated and secured a partnership which involved the development and execution of integrated marketing campaigns across News Corp platforms. Including sponsorship of various events and programs. The partnership provided a yearly $1M commitment from TEQ and we were the only media partner to execute key campaigns such as their 2017 rebrand., 2016, 2020, $4M
• Future QLD, Development of a editorial and integrated campaign across editorial platforms which secured commercial partnerships from key industries (Brisbane Airport Corporation, State Government, Tourism & Events QLD, The Star, Urbis, Griffith University, QUT, University of QLD, QLD Tafe, Transurban, Brisbane City Council & Brisbane Marketing.) Programs included (Go QLD, Future QLD 1 & 2, Regional Powerhouses, Future Tourism, Future Aviation, Future Gold Coast, Future Logan., 2016, 2020, $5M
• Commonwealth Games, Gold Coast, Negotiated and secured News Corp’s sponsorship with the Commonwealth Games. Developed a sales strategy to secure revenue across News Corp. Built and executed a brand leveraging program including a corporate hospitality program. Management of all council/government and GOLDOC relationships., 2017, 2018, $7.2M
• Queens Wharf/Destination Brisbane Consortium, Negotiated and secured a partnership which achieved significant revenue for News Corp to execute a community, marketing and communication campaign to assist in this client securing the bid for Queens Wharf., $4.2M
• Bridge to Brisbane Fun Run, Project managed, developed and executed events across all operations & logistics, sponsorship, council and government relationships., 2011, 2016, $9M
• Media I Awards, No. 1 Integration sales team across all Media in QLD. No. 1 Sales Agency team in QLD. INMA Global Media Awards: 2018 - Best Execution of Native Advertising (Suncorp Bank - Federal Budget) - Honourable Mention. 2018 - Best use of an Event to build a news brand (Jeff Horn, The Sunday Mail) - Second place. 2016 - Best use of an Event to build a news brand (Bridge to Brisbane event) - First place. 2015 - Best Brand Awareness campaign (Bridge to Brisbane) - First place., 2020
• Competitor, Swimmer & Waterpolo player. Papua New Guinea Swimming representative 1993-1995. Australian Country and QLD Waterpolo representative 1995-1999.