Results-focused Sales and Veterinary Professional with 15 months of National Sales and Marketing experience and over 10 years of hands-on client engagement across Veterinary and Animal Health settings. Proven track record in delivering consultative, evidence-based nutrition solutions across Equine, Canine, and Human health categories in a national capacity. Demonstrated ability to build and retain high-trust relationships with producers, clients, and stockists through technical expertise, responsive service, and strategic upselling. Deep knowledge of livestock handling, nutrition planning, and welfare standards gained through senior roles in veterinary practice, emergency care, and tertiary research environments. Skilled in managing territory pipelines, executing targeted marketing strategies, and supporting post-sale success aligned with Halter’s focus on customer lifetime value and tech adoption. Adept in cross-functional collaboration with Directors, Research teams, and Product managers to align operational goals with real-world producer needs. Brings a grounded understanding of regional farming systems, a passion for evidence-based solutions, and the agility to drive adoption of innovative agri-tech across Central South QLD.