Nicole Sandor

- Facilitate workshops with business stakeholders to map out current CRM user processes and identify business process improvement opportunities.

- Analyse data flows for system integrations and recommend best practice system solutions to deliver optimum data quality.

- Document epics, user stories, acceptance criteria and test plans for CRM & DWH project work.

- Project manage the delivery of projects, improving current process flows and integrations.

- Manage work with external vendors and developers and prepare the CRM & DWH budgets.

- Manage development testing and user acceptance testing, to ensure business requirements and acceptance criteria are met.

- Develop plans for project releases, system rollbacks and change management.

- Document new business processes and train relevant staff on system enhancements.

- Build automated reports and customer engagement models, to deliver membership insights.

· Defined business processes and developed CRM process flows to achieve business outcomes.

· Defined business requirements for CRM integration projects.

· Tested data accuracy, performance and improvements to CRM integrations.

· Defined system processes to manage CRM integration updates.

· Project managed the implementation of personalised websites for prospective students.

· Developed and managed marketing segmentation and conversion lifecycle models.

· Developed self-serve Power BI reports to monitor performance for Alumni & Advancement, Future Students and marketing campaign teams.

· Implemented marketing information standards for prospective student forms.

· Standardised approaches to consistently manage and deliver marketing segmentation.

· Maintained data quality and ensured legal marketing requirements are met.

· Defined business requirements for data warehouse builds.

· Defined processes to manage marketing data flows across multiple systems and external vendors.

· Managed risk assessments – impact of issues and new builds on current marketing infrastructure.

· Managed the external vendor budget, focusing on projects with high value impact.

· Analysed customer data to provide insights for new marketing opportunities.

· Developed segmentation models to understand insights into new member purchasing behaviour.

· Developed self-serve reports to allow local stores to quickly respond to trends in their markets.

· Project managed post implementation reviews for marketing.

· Maintained data quality and ensured legal requirements were met.

· Developed candidate and client lifecycle models to use for marketing and growth opportunities.

· Delivered a regional CRM lifecycle strategy to consistently engage customers over their lifecycle.

· Developed plans and recommendations on how to best grow databases in new markets.

· Identified key information important for business growth and revenue opportunities.

· Analysed customer data to provide insights for new marketing opportunities.

· Project managed the pilot and implementation of a new campaign management system.

· Managed business development campaigns to maximise revenue from industry salary reports.

· Defined marketing data requirements for the data warehouse and campaign management system.

· Engaged MD’s and Directors across Australasia to support and implement data management plans.

· Recommended a data migration approach for a new CRM system to minimise business impact.

· Developed a new value model that identified profitable segments, growth prospects and churn risks.

· Prepared the business case and specifications to build the value model in the data warehouse (DW) and campaign management system (CMS).

· Consulted with IT to implement the new model into the DW and CMS.

· Developed new reports to measure the performance of each new segment.

· Analysed purchasing trends and profiles of each segment and planned how to increase their value.

· Project managed a new contact plan, outlining campaign activities across each segment lifecycle.

· Tailored the delivery of marketing communications to suit customer preferences.

· Selected segments for upcoming campaigns, analysed results and delivered recommendations.

· Recommended campaign tests to learn how to best market to different customer segments.

· Identified customer insights from usage behaviour & recommended new marketing opportunities.

· Identified customer segments to target for upcoming retention & acquisition campaigns.

· Recommended campaign tests to learn how to best market to different customer segments.

· Consulted with statistics experts to improve predictions of household energy consumption.

· Project managed the delivery of an updated energy model into the campaign management system.

· Liaised with data agencies & mail houses to deliver accurate campaign files on time.

· Consulted with data agencies to source geo-demographic models and external marketing data.

· Analysed campaign results and recommended improvements for future campaigns.

· Managed the market analysis budget.

· Identified new marketing opportunities from customer behaviour and provided recommendations.

· Consulted with market research agencies during qualitative research studies.

· Set up campaign tests to learn how to best market to different customer segments.

· Consulted with business stakeholders to identify gaps in reporting and analytical needs.

· Prepared requirements for the data warehouse build of NZ data and a new segmentation model.

· Defined data warehouse requirements for automated online reports & OLAP cubes.

· Forecasted and presented sales and profitability trends to the Marketing Managers.

· Liaised with a market research agency to understand market research findings and identify insights.

· Provided insights on how competitor activity was affecting the business & created marketing plans.

· Developed new cruise itineraries. Consulted with Operations teams to meet water and fuel needs.

· Conducted qualitative research studies for product launches and service assessments.

· Provided insights on how competitor activity was affecting the business.

· Analysed campaign results and recommended ways to improve campaign activity.

· Prepared marketing plans for product ranges and implemented product launches.

· Desktop publishing of price list books, brochures and flyers.

· Sourced branded promotional giveaways from external promotional merchandise suppliers.

· Managed price lists for all computer products.

· Created and managed promotional material.

· Customer liaison and general administrative duties.

· Door to door and shopping centre interviewing & administrative duties for the Field Manager.