Nicole Nancy Herbst
NSW Retail Coordinator
Sydney,NSW
Summary
Accomplished Retail Sales Manager offering over 12 years in boosting performance momentum and exceeding sales quotas. My background of dedication in my work history is apparent by my long-service and progression through the organization I join, making me resilient and personable. I am an agile and adaptable leader with favorable attributes of a motivational approach and upbeat nature, and a record of high employee retention rates. Customer-focused and visionary-thinking, with extensive experience in cultivating relationships, creating marketing campaigns and growing profit channels with diplomatic communication style focused on maximizing engagement and satisfaction. Skilled at training employees and leveraging organized approaches to handle daily planning, visual merchandising, forecasting, scheduling and customer service requirements.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Retail Sales Coordinator - Givenchy & Guerlain
Cosmax Prestige LTD
Sydney , NSW
08.2019 - Current
- Successfully pioneered and rolled out the first virtual e-Learning curriculum training course obtaining 90% audience reach of 432 Sephora cast members through lockdown.
- Implemented the placement of x1 beauty advisor during peak trade in key account doors in 2021 with an average of 249% growth vs. 2022 sales. To date, there is currently x5 dedicated beauty advisors across Sephora NSW with an average of 136% increase YTDvs2022 across 6 locations.
- Remotely drove a team of inter state Visual Merchandiser's in a project of gondola updates and global focus SKU launches, resulting in successfully adhering to strict global launch dates and pre-purchased media space without a loss to the business.
- Secured a partnership with TikTok through industry networking, for an exclusive limited-spot at their Beauty, Fashion and Lifestyle Event, catering to 150 top-tier influencers showcasing the brands without paid investment.
- Strategically curated timeline's of media assets to be released alongside key product launches across Instagram, TikTok and Facebook to maximise momentum and crowd engagement.
- Mentored and coached 6 State Area Managers to deliver KPI's through effective stock management, productive time management and up skilling team members. Currently YTD there is an average growth of 79%, spanning across 5 states, 2 brands, 23 doors and 2 countries.
- Designed a reporting template, accompanied with a user manual, which evaluated data on stock levels, store-specific trends and consumer needs. Submitted reports to brand principals monthly to aid in recognizing opportunities to grow the brands in local market.
- Successfully maintained loss prevention goals and accelerated the frequency of distribution levels of sell-in by maintaining a strong relationship with inventory leads and Sephora demand planning team. With consistently monitoring SOH for shrinkage gaps, a stronger sell-out was achieved as stock levels were accurately reflected and top performing SKU's were pushed and prioritized.
- Strategically distributed multi-brand budgets across Brick and Mortar and E-Com channels across Australia and New Zealand inline with marketing calendar and Sephora strategy.
- Trained team members across Myer, David Jones and Sephora platforms in successful strategies to meet operational and sales targets.
- Coached beauty advisors across Myer, David Jones and Sephora in product specifications, beauty trends, and selling techniques, significantly increasing team confidence and customer satisfaction ratings.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Negotiated and secured additional merchandising space at no cost based on strong relationships.
- Carried out all NSW visual merchandising updates, in addition to being the main point of contact and support for other states.
- Impeccably maintained company's visual merchandise standards through general housekeeping, planograms and maintenance.
- Developed and nurtured lasting relationships with Store/Department Managers through dedicated assistance, issue resolution and active listening.
Flagship ASM - Talent and Business Operations
Sephora
Sydney , NSW
09.2017 - 08.2019
- Invited to be one of 4 other Sephora employees flown to New Zealand to conduct interviews for their first NZ store opening, be an inspirational guest speaker and assist in the recruitment process.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Exceeded sales goals and accomplished business objectives by inspiring staff on ways to contribute to the store's positive culture and promoting target products.
- Successfully launched new brands into the business and leading their artistry events.
- Lead a team of 12 artists for Rhianna at the exclusive midnight 1 year anniversary of Fenty Beauty.
- Carried out payroll operations for 80+ employees.
- Created employee schedules of 80+ to align coverage with forecasted demands, individual strengths, and being mindful of a healthy work-life-balance.
- Recruited, hired and trained 34 associates for new store opening in NZ to develop into productive team members with excellent product knowledge.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Facilitated high volumes of cash, credit, and gift card transactions, verifying cash drawer balance at end of each shift. As well as developing and training other team members to gain the same skills.
- Demonstrated respect, friendliness, positivity and willingness to help wherever needed. Readily volunteering to cover shifts during holidays and other busy periods to provide comfort to the team and alleviate staffing shortages.
- Comfortable with delegating tasks and providing constructive feedback.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Cultivated interpersonal skills by building positive relationships with team members, vendors, external workers and HQ.
- Proven ability and enthusiasm to learn quickly and adapt to new situations, new technology and software applications.
- Skilled at working independently and collaboratively in a team environment.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Gained extensive knowledge in data entry, analysis and reporting.
- Identified issues, analyzed information and provided solutions to problems.
- Identified and implemented daily operating procedures to cash handling and reconciliation, audit compliance, loss prevention, store maintenance and stock levels.
- Passionate about learning and committed to continual personal and team members improvement.
- Coached and developed department managers through nurturing and recognizing talents and assisting them on their next steps of their careers.
Senior Beauty Advisor
Sephora
Sydney , NSW
05.2017 - 10.2017
Casual Beauty Advisor
Sephora
Sydney , NSW
06.2016 - 05.2017
Retail Area Manager
Dangerfield
Sydney , NSW
09.2014 - 03.2016
Store Manager
Dangerfield
Sydney , NSW
09.2013 - 09.2014
Visual Merchandiser
Glassons
New Plymouth, New Zealand
08.2011 - 03.2013
Education
Bachelor of Arts - Fine Art, Design And Fashion.
Whitecliff College Of Art And Design
Auckland, NZ 01.2008 - 12.2011
Skills
Retail Sales
Timeline
Retail Sales Coordinator - Givenchy & Guerlain
Cosmax Prestige LTD
08.2019 - Current
Flagship ASM - Talent and Business Operations
Sephora
09.2017 - 08.2019
Senior Beauty Advisor
Sephora
05.2017 - 10.2017
Casual Beauty Advisor
Sephora
06.2016 - 05.2017
Retail Area Manager
Dangerfield
09.2014 - 03.2016
Store Manager
Dangerfield
09.2013 - 09.2014
Visual Merchandiser
Glassons
08.2011 - 03.2013
Bachelor of Arts - Fine Art, Design And Fashion.
Whitecliff College Of Art And Design
01.2008 - 12.2011
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