Summary
Overview
Work History
Education
Skills
Certification
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Nicoletta Elena Ceppellini

Burwood East,VIC

Summary

Summary:
Experienced Head Fitness Coach, Health Coach, Small Business Owner, Sales Manager, Content Creator, Sales and Mindset Coach with a passion for empowering individuals through education and community engagement. Proven track record in health coaching, customer service, business development and marketing. Strong communicator, influencer, and leader dedicated to fostering holistic wellness and growth as well as meeting and exceeding KPIs and sales growth.

Business Development Manager skilled in growing sales and improving stakeholder relations. Strategically-minded in capturing new business and leveraging dynamic market opportunities. Accomplished in exceeding targets with results-driven approach.

About Me: I am currently the Head Fitness, Health, Nutrition and Mindset Coach for the Maxine’s Challenge.

In this role I am public facing- I answer online Facebook Community and forum posts across all platforms - ensuring the connection and community engagement is active and alive- meeting targets at all times- coaching clients through their 12 week journey - creating nutrition plans to targeted macros -

Create and run Facebook Live videos and q&a for the community -Write and produce articles, videos, training materials and the Challenge Weekly Podcasts (see Spotify) from end-to-end.

I also produce Reels, Captions and TikTok content- I create the concept and produce and edit the videos.

It is my role to ensure Sales of supplements within the Challenge and as a brand ambassador to meet KPIs incentives and bonuses.

I also must engage with stakeholders globally around the Challenge -Write and schedule EDM -Develop marketing ideas and strategies to ensure the brand stays relevant -App development- transitioning the entire modality of delivery to App-based - troubleshooting and discovery and branding optimisation for the a global market.

Prior to this I ran a small business 2000watts Cycle Studio from end to end operations including Business Development & Sales- taking it online during the pandemic. I’m also experienced at Social Media, Marketing, sales, business development management, tertiary education and student services, writing, editing and communications as that’s where I began my career years ago before heading into the fitness field for hands-on experience with end to end customer service.

I have extensive experience in the fitness industry at coaching women (and men) at ground level up and have spent a lot of time living and breathing fitness. Please see @nicolettaceppellini for my visual resume on Instagram.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Head Coach/BDM MChallenge Online

Amino Active
12.2020 - Current
  • I currently work as Head online Challenge coach with Maxine’s /Max challenge, coaching men and women online
  • Write and edit articles, create training programs
  • Marketing material, create social media content and write and deliver weekly podcasts
  • In this role I am public facing- - I answer online Facebook Community and forum posts across all platforms - Create and run Facebook Live videos and q&a for the community -Write and produce articles, videos, training materials and the Challenge Weekly Podcasts from end-to-end
  • Reels and TikTok content- I create concept and produce and edit the videos - Sales of supplements within the Challenge and as a brand ambassador - KPIs incentives and bonuses -Engage with stakeholders globally around the Challenge -Write and schedule EDM
  • Develop marketing ideas and strategies to ensure the brand stays relevant -App development- transitioning the entire modality of delivery to App-based - troubleshooting and discovery and branding optimisation for the global market
  • Prior to this I ran my own small business 2000watts Cycle Studio from end to end operations- taking it online during the pandemic
  • I’m also experienced at Social Media, Marketing, sales, management, writing, editing and communications as that’s where I began my career years ago before heading into the fitness field for hands-on experience with end to end customer service
  • I have extensive experience in the fitness industry at coaching women (and men) at ground level up and have spent a lot of time living and breathing fitness
  • Please see @nicolettaceppellini for my visual resume on Instagram
  • I have been a speaker at the Womens’ Health and Fitness Summit in Melbourne and a guest on Craig Harper’s Podcast
  • Prior to this, I worked in Advertising, Editing and also resources management for students - where I created many documents and guidelines for studying best practice and government grants
  • The current role is remote, autonomous and I am very much on call
  • I represent the brand on many levels- including writing the website and construction of the new App and branding
  • I coach participants on their nutrition and training- FAQs include ‘Are my calories/carbs too high?’ ‘Can I lose weight in menopause?’ ‘How much cardio do I need?’ ‘How many training days are optimal?’
  • You can hear my work on The Challenge Weekly Show - in particular my interviews with the top ten women in every Challenge
  • I also do online zoom classes for the brand , manage the coaching process and help the client experience including promoting female participation in weight training
  • I write articles, coach, produce podcasts and make sure that the training and nutrition are programmed and progressive
  • Reach out to potential customers via telephone, email, and in-person inquiries.
  • Generate new business with marketing initiatives and strategic plans.
  • Establish relationships with key decision-makers within customer's organization to promote growth and retention.
  • Negotiate and closed long-term agreements with new clients in assigned territory.
  • Perform client research and identified opportunities for account growth, account penetration and market expansion.
  • Represent company and promote products at conferences and industry events.
  • Identify and pursue valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Develop new proposals, contracts and procedures to draw in more clients and streamline work operations.
  • Established key performance indicators to track and analyse business progress and adjust strategies accordingly.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Explained and demonstrated safe and appropriate exercises for clients of various fitness and physical abilities.
  • Help clients reach fitness objectives by providing encouragement and motivation.
  • Explain use of exercise equipment to all participants, prioritizing safety at all times.
  • Collaborate with clients to identify potential barriers to achieving fitness goals.
  • Created individualized fitness programs to meet clients' goals, physical abilities and limitations.
  • Cultivate positive relationships with participants by interacting with group during fitness classes.
  • Provided clients with nutrition and lifestyle advice to support overall health and wellness.
  • Kept accurate and updated client records to track progress and provide follow-up.
  • Remained current with fitness trends and techniques to provide latest and most impactful workouts for clients.
  • Promote safe and inclusive environment for club clients and members.
  • Educate participants on proper nutrition and healthy lifestyle habits.
  • Collaborate with other fitness professionals to develop and implement new programs.
  • Utilize effective record-keeping system for tracking customer information.
  • Performed client research and identified opportunities for account growth, account penetration and market expansion
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
  • Developed new proposals, contracts and procedures to draw in more clients and streamline work operations
  • Monitored market trends and competitor activities to identify areas of potential opportunity
  • Kept meticulous client notes and updated account information in company databases

Studio Manager/CEO/instructor-head coach

2000Watts Indoor Cycle Studio & Various
01.2012 - 01.2018
  • BDM/Sales watts indoor cycling studio
  • 14 Wattbike classes per week- teaching each class- riding the bike or off the bike Running every class and program
  • Checking in and onselling each client
  • Managing their results
  • Co ordinating data through the Wattbike hub app for quantitative inprovement
  • Media, sales, marketing content and completely responsible for entire process- only me- from opening, to MINDBODY to sales, to Instagram, Facebook
  • Cleaning studio and equipment
  • Business and marketing objectives targets and figures - meeting Kpi
  • Attaching my personal brand to the studio
  • Searching for leads
  • Following up
  • Creating brochures, flyers
  • Interviews, press relationships
  • Corporate clients, cycle instructor with 4 years of 15 classes per week
  • Have worked at council run facility- Aqualink Box hill- where I grew the cycle classes to full houses of around 44 bikes, on a weekly basis- taking the Tuesday, thursday and Friday 6am timeslots
  • Past cycle/pilates classes, Recreation Burwood East 5 Cycle classes per week
  • Bodycycle Sth Yarra 4 Classes Per Week
  • Spin Room Cycle Studio Albert Park 2 Classes per week
  • Fernwood Camberwell 1 Class per week
  • South Pacific Nunawading 1 class per weekclass per week
  • Monash Clayton 1 class per week
  • Have worked at Cycle Collective in Richmond and Ashburton YMCA
  • Established foundational processes for business operations.
  • Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
  • Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.
  • Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
  • Reviewed individual department performance and worked with leadership to improve processes, procedures, and practices.
  • Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
  • Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
  • Developed creative and fun fitness classes to keep participants engaged and motivated.
  • Educated members on proper movement techniques and safe equipment use to reduce risk of injury.
  • Planned and executed group fitness sessions with warm-ups and cool-downs.
  • Demonstrated modified routines with regressions and progressions to meet diverse fitness levels.
  • Collaborated with other instructors to create effective class designs focused on participant feedback.
  • Established classes to effectively match skill and learning levels of all participants.
  • Created structured and innovative fitness programs to be executed in small to large group atmospheres.
  • Performed regular assessments of participant fitness levels and progress toward performance goals.
  • Monitored participant progress and provided positive reinforcement to support goal achievement.
  • Adapted classes to meet needs of participants with varying fitness levels.
  • Promoted safe and inclusive environment for club clients and members.
  • Developed and implemented fitness assessment system to evaluate progress of participants.
  • Built productive relationships with industry partners and competitors to support strategic business objectives.

Editor/Publisher/Sales Rep

Photography Studies College
10.2007 - 01.2013
  • Publications & Marketing Photography Studies College
  • Writing, proofreading and editing the company social media, newsletter, website, study guide and diary
  • Producing direct marketing, communication and promotional material specific to target demographic in all media
  • Liaising with designers to ensure specific guidelines and protocols are adhered to
  • Developing website and marketing material
  • Business account management and development
  • Managed customer accounts to secure customer satisfaction and repeat business.
  • Trained and mentored new sales representatives.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
  • Used customer insights to develop innovative sales strategies to increase sales.
  • Generated new leads through networking and attending industry events.
  • Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
  • Negotiated contracts with clients and developed relationships with key personnel.
  • Developed and delivered engaging sales presentations to convey product benefits.
  • Developed and implemented marketing plans to increase brand awareness and drive sales.
  • Utilized CRM software to manage customer accounts and track performance metrics.
  • Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
  • Answered customer questions about products and services, helped locate merchandise, and promoted key items.

BDM

AccountManager
06.2006 - 10.2007
  • Thorpe Bowker
  • Bookseller&Publisher and the Weekly Book Newsletter
  • Responsibilities:
  • Advertising sales for Bookseller & Publisher Magazine and the Weekly Book Newsletter Online as well as all other publications under the Bookseller & Publisher brand to a broad range of clients within the publishing industry and the service industry
  • Development and nurturing of new and current business
  • Writing, proofreading and editing all Media Kit information
  • Account Managing all clients interstate and within Victoria – meeting with them about their advertising needs and then forming strategic advertising plans and campaigns around both their budget and publicity needs
  • Researching and developing creative and dynamic advertising solutions to further develop new business
  • Meeting monthly sales targets for a broad range of products to tight deadlines
  • Uploading banner advertisements onto WBN Online website and monitoring web stats
  • Creating web content for advertising and marketing
  • Getting new business by researching, approaching and pitching
  • Presentations and proposals to new and current clients
  • Collecting all advertising material, checking for correct size, spelling and resolution
  • Maintaining databases and spreadsheets
  • Coming up with ideas to get new business and market our own products
  • Working with the publications team to ensure editorial coverage compliments advertising
  • Working with the sales team to incorporate all Thorpe products into our sales pitch
  • Writing book reviews of Australian titles to appear in Bookseller & Publisher Magazine
  • Reached out to potential customers via telephone, email, and in-person inquiries.
  • Generated new business with marketing initiatives and strategic plans.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Developed process to analyze customer feedback to incorporate insights into product development strategies.
  • Managed accounts to retain existing relationships and grow share of business.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.

National Advertising Account Manager

Australian Physiotherapy Association
02.2005 - 06.2006
  • Managing and co-ordinating all display advertising for the 7 national and international APA flagship publications
  • Drafting, writing and collating advertising proposals and plans
  • Sale of advertising space and conference sponsorship packages- reaching set targets to deadline
  • Writing, editing and proofreading advertisements and filler articles for InMotion magazine
  • Booking, collecting, collating, proofreading, designing artwork
  • Drafting each magazine layout according to client and editorial needs, placing advertisements and working with designers
  • Sourcing out new business opportunities and following them through and managing a high volume of current clients
  • Invoicing clients and maintaining databases and spreadsheets
  • Organising the mail out of the publications to over 10,000 members –extracting the mailing data, processing data and sending to mail house, calculating weights and costs

Student

ResourceManager
02.2003 - 02.2005
  • Supported student social, emotional and academic development.
  • Provided information and coordinated referrals for available programs.
  • Implemented retention strategies to improve outcomes.
  • Developed tutoring program to help students excel in studies.
  • Monitored curricula and course sequencing.
  • Planned and implemented staff development and in-service training programs to enhance knowledge and skills.
  • Evaluated programs and monitored implementation and compliance with regulations to achieve objectives.
  • Designed or used assessments to monitor student learning outcomes.
  • Conferred and resolved education-related issues and problems with students, parents and school officials.
  • Developed partnerships with parents, businesses and organizations to build awareness, increase support and share resources.

Account Executive

Photography Studies College
10.2002 - 02.2003
  • Communications/Marketing
  • Writing, proofreading and editing the company newsletter, website, study guide and diary
  • Producing direct marketing, communication and promotional material specific to target demographic in all media
  • Co-ordinating events, seminars and sourcing, contacting and publicising guest speakers
  • PR -Speaking on behalf of the college at events, MC at seminars, Open Day and graduation
  • Sales and promotion: visual merchandising at expos targeting exit Year 12 students
  • Speaking to students at TIS events and selling the course – reaching set target number of sales
  • Producing internal communications
  • Assisting with employee recruitment
  • Evaluation and data analysis
  • Wrote successful Government Youth Arts Grant submission "Circles of Confusion" to the City of Melbourne
  • Participated on the panel of judges in the film section of the Diegesis festival in 2003 and 2004 at the ACMI Resource/Student Liaison
  • Developing and managing the student Resource Centre from the ground up
  • Cataloguing slides, books and videos and sourcing new material
  • Managing student groups with their research, including: Class presentations on how to research and edit drafts and proposals Sourcing research material for students and implementing time-management program 3
  • Editing and proofing student drafts Assessing final assignments and briefs
  • Researching contemporary theories and directions in photography and the arts
  • Teaching Art and Photo History, researching each week’s topic including introducing various films and theories to the subject
  • Aiding special needs and international students with writing skills, and developing their ability to research
  • Providing pastoral care to students
  • Report and technical manual writing and collating
  • Achievements:
  • As my role was so large and varied, I developed excellent time-management strategies and communication skills to achieve set targets and projects such as grants and proposals
  • Worked very well within a team and took on all projects given to me until completion
  • Was very capable of working independently due to excellent initiative and work ethic
  • Developed excellent student-staff communication and research practices
  • Creating magazine, radio and newspaper advertisements
  • Creative input into marketing strategies
  • Writing and editing advertisements and marketing material for clients
  • Cold-calling potential clients and meeting budget
  • Magazine layout

Media Officer

Resurge Marketing
07.2000 - 10.2002
  • Proofreading and editing marketing material and advertising
  • Booking advertisements and space with newspapers Achievements:
  • Developed strong and accurate editing skills
  • Learned how to work to a tight deadline but still be incredibly meticulous
  • Became a trusted member of a marketing team and once I had completed my degree, was taken on full-time

Customer Service Manager/Retail

Gardenvale Newsagency
06.1998 - 08.2000
  • Sales and promotion of Tattersall’s products, met tickets and information
  • Planning and meeting weekly sales targets of specific promotions
  • Point of sale customer service, sales and enquiries
  • Account payments and services
  • Dealing with and resolving customer complaints

Customer Service

Coles Elsternwick
06.1997 - 07.1998
  • Dealing with and serving customers as quickly and efficiently as possible
  • Cash reconciliation
  • Stocktaking
  • Flexible approach to working hours and availability

Education

MA - Professional Writing

Swinburne University

Bachelor of Arts (Hons) - Media Communications/Literature

Monash University

Management Studio Art - undefined

Global Fitness Academy

Drawing skills/mixed media Art Encounters - undefined

2011

Essential Selling Skills Course - undefined

Australian Institute
2006

Certificate IV in Professional Writing & Editing CAE - undefined

LaTrobe College of Art and Design
2005

Skills

  • PC Skills
  • Microsoft Word, Excel, Office, Outlook, Powerpoint
  • Photo Editor
  • Goals and Performance
  • Cost Management
  • Sales Expertise
  • Enterprise Sales
  • Event Planning
  • Market and Competitive Analysis
  • Proposal Writing
  • Product and Service Sales
  • Account Management
  • Business Planning
  • Staff Management
  • Nutrition Advisement
  • Social Media Promotion
  • Member Services Coordination

Certification

FITNESS 2012/13Cert 3 & 4 Fitness

Nutrition- Clean Health institute Australia Women’s Health

Grad Cert Human nutrition, Deakin

Wattbike certified instructor

Spinning Certified Instructor

Schwinn Certified Instructor

Pilates Reformer Certified Instructor

Cycle Excel Certified level 1 2 & 3

Level 2 First Aid/CPR Physical Activity Australia Registration

Working with children check

Timeline

Head Coach/BDM MChallenge Online

Amino Active
12.2020 - Current

Studio Manager/CEO/instructor-head coach

2000Watts Indoor Cycle Studio & Various
01.2012 - 01.2018

Editor/Publisher/Sales Rep

Photography Studies College
10.2007 - 01.2013

BDM

AccountManager
06.2006 - 10.2007

National Advertising Account Manager

Australian Physiotherapy Association
02.2005 - 06.2006

Student

ResourceManager
02.2003 - 02.2005

Account Executive

Photography Studies College
10.2002 - 02.2003

Media Officer

Resurge Marketing
07.2000 - 10.2002

Customer Service Manager/Retail

Gardenvale Newsagency
06.1998 - 08.2000

Customer Service

Coles Elsternwick
06.1997 - 07.1998

MA - Professional Writing

Swinburne University

Bachelor of Arts (Hons) - Media Communications/Literature

Monash University

Management Studio Art - undefined

Global Fitness Academy

Drawing skills/mixed media Art Encounters - undefined

Essential Selling Skills Course - undefined

Australian Institute

Certificate IV in Professional Writing & Editing CAE - undefined

LaTrobe College of Art and Design

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Nicoletta Elena Ceppellini