Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Nicoletta Elena Ceppellini

Burwood East,VIC

Summary

About Me: I am currently the Head Fitness, Health, Nutrition and Mindset Coach for the Maxine’s Challenge. In this role I am public facing- - I answer online Facebook Community and forum posts across all platforms - ensuring the connection and community engagement is active and alive- meeting targets at all times- coaching clients through their 12 week journey - creating nutrition plans to targeted macros - Create and run Facebook Live videos and q&a for the community -Write and produce articles, videos, training materials and the Challenge Weekly Podcasts (see Spotify) from end-to-end. Reels, Captions and TikTok content- I create the concept and produce and edit the videos - Sales of supplements within the Challenge and as a brand ambassador - KPIs incentives and bonuses -Engage with stakeholders globally around the Challenge -Write and schedule EDM -Develop marketing ideas and strategies to ensure the brand stays relevant -App development- transitioning the entire modality of delivery to App-based - troubleshooting and discovery and branding optimisation for the a global market Prior to this I ran my own small business 2000watts Cycle Studio from end to end operations including Business Development & Sales- taking it online during the pandemic. I’m also experienced at Social Media, Marketing, sales, management, writing, editing and communications as that’s where I began my career years ago before heading into the fitness field for hands-on experience with end to end customer service. I have extensive experience in the fitness industry at coaching women (and men) at ground level up and have spent a lot of time living and breathing fitness. Please see @nicolettaceppellini for my visual resume on Instagram.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Head Coach/BDM MChallenge Online

  • I currently work as the Head online Challenge coach with Maxine’s /Max challenge where I represent the brand- I coach men and women online through the challenge, I write and edit articles, create training programs
  • Marketing material, create social media content and write and deliver weekly podcasts as well as being the face of the brand
  • I am currently the Head Fitness, Health and Mindset Coach for the Maxine’s Challenge
  • In this role I am public facing- - I answer online Facebook Community and forum posts across all platforms - Create and run Facebook Live videos and q&a for the community -Write and produce articles, videos, training materials and the Challenge Weekly Podcasts from end-to-end
  • Reels, Captiond and TikTok content- I create the concept and produce and edit the videos - Sales of supplements within the Challenge and as a brand ambassador - KPIs incentives and bonuses -Engage with stakeholders globally around the Challenge -Write and schedule EDM -Develop marketing ideas and strategies to ensure the brand stays relevant -App development- transitioning the entire modality of delivery to App-based - troubleshooting and discovery and branding optimisation for the a global market
  • Prior to this I ran my own small business 2000watts Cycle Studio from end to end operations- taking it online during the pandemic
  • I’m also experienced at Social Media, Marketing, sales, management, writing, editing and communications as that’s where I began my career years ago before heading into the fitness field for hands-on experience with end to end customer service
  • I have extensive experience in the fitness industry at coaching women (and men) at ground level up and have spent a lot of time living and breathing fitness
  • Please see @nicolettaceppellini for my visual resume on Instagram
  • I have been a speaker at the Womens’ Health and Fitness Summit in Melbourne and a guest on Craig Harper’s Podcast
  • Prior to this, I worked in Advertising, Editing and also resources management for students - where I created many documents and guidelines for studying best practice and government grants
  • The current role is remote, autonomous and I am very much on call as the Female Coach
  • I represent the brand on many levels- including writing the website and construction of the new App and branding
  • I coach participants on their nutrition and training- FAQs include ‘Are my calories/carbs too high?’ ‘Can I lose weight in menopause?’ ‘How much cardio do I need?’ ‘How many training days are optimal?’
  • You can hear my work on The Challenge Weekly Show - in particular my interviews with the top ten women in every Challenge
  • I also do online zoom classes for the brand , manage the coaching process and help the client experience including promoting female participation in weight training
  • I write articles, coach, produce podcasts and make sure that the training and nutrition are programmed and progressive

Studio Manager/CEO/instructor-head coach

GROUP Fitness
01.2012 - 01.2018
  • BDM/Sales watts indoor cycling studio
  • 14 Wattbike classes per week- teaching each class- riding the bike or off the bike Running every class and program
  • Checking in and onselling each client
  • Managing their results
  • Co ordinating data through the Wattbike hub app for quantitative inprovement
  • Media, sales, marketing content and completely responsible for entire process- only me- from opening, to MINDBODY to sales, to Instagram, Facebook
  • Cleaning studio and equipment
  • Business and marketing objectives targets and figures - meeting Kpi
  • Attaching my personal brand to the studio
  • Searching for leads
  • Following up
  • Creating brochures, flyers
  • Interviews, press relationships
  • Corporate clients, cycle instructor with 4 years of 15 classes per week
  • Have worked at council run facility- Aqualink Box hill- where I grew the cycle classes to full houses of around 44 bikes, on a weekly basis- taking the Tuesday, thursday and Friday 6am timeslots
  • Past cycle/pilates classes, Recreation Burwood East 5 Cycle classes per week
  • Bodycycle Sth Yarra 4 Classes Per Week
  • Spin Room Cycle Studio Albert Park 2 Classes per week
  • Fernwood Camberwell 1 Class per week
  • South Pacific Nunawading 1 class per weekclass per week
  • Monash Clayton 1 class per week
  • Have worked at Cycle Collective in Richmond and Ashburton YMCA

Editor/Publisher/Sales Rep

10.2007 - 01.2013
  • Publications & Marketing Photography Studies College
  • Writing, proofreading and editing the company social media, newsletter, website, study guide and diary
  • Producing direct marketing, communication and promotional material specific to target demographic in all media
  • Liaising with designers to ensure specific guidelines and protocols are adhered to
  • Developing website and marketing material
  • Business account management and development

BDM

AccountManager
06.2006 - 10.2007
  • Thorpe Bowker
  • Bookseller&Publisher and the Weekly Book Newsletter
  • Responsibilities:
  • Advertising sales for Bookseller & Publisher Magazine and the Weekly Book Newsletter Online as well as all other publications under the Bookseller & Publisher brand to a broad range of clients within the publishing industry and the service industry
  • Development and nurturing of new and current business
  • Writing, proofreading and editing all Media Kit information
  • Account Managing all clients interstate and within Victoria – meeting with them about their advertising needs and then forming strategic advertising plans and campaigns around both their budget and publicity needs
  • Researching and developing creative and dynamic advertising solutions to further develop new business
  • Meeting monthly sales targets for a broad range of products to tight deadlines
  • Uploading banner advertisements onto WBN Online website and monitoring web stats
  • Creating web content for advertising and marketing
  • Getting new business by researching, approaching and pitching
  • Presentations and proposals to new and current clients
  • Collecting all advertising material, checking for correct size, spelling and resolution
  • Maintaining databases and spreadsheets
  • Coming up with ideas to get new business and market our own products
  • Working with the publications team to ensure editorial coverage compliments advertising
  • Working with the sales team to incorporate all Thorpe products into our sales pitch
  • Writing book reviews of Australian titles to appear in Bookseller & Publisher Magazine

National Advertising Account Manager

Australian Physiotherapy Association
02.2005 - 06.2006
  • Managing and co-ordinating all display advertising for the 7 national and international APA flagship publications
  • Drafting, writing and collating advertising proposals and plans
  • Sale of advertising space and conference sponsorship packages- reaching set targets to deadline
  • Writing, editing and proofreading advertisements and filler articles for InMotion magazine
  • Booking, collecting, collating, proofreading, designing artwork
  • Drafting each magazine layout according to client and editorial needs, placing advertisements and working with designers
  • Sourcing out new business opportunities and following them through and managing a high volume of current clients
  • Invoicing clients and maintaining databases and spreadsheets
  • Organising the mail out of the publications to over 10,000 members –extracting the mailing data, processing data and sending to mail house, calculating weights and costs

Student

ResourceManager
02.2003 - 02.2005

Account Executive

Photography Studies College
10.2002 - 02.2003
  • Communications/Marketing
  • Writing, proofreading and editing the company newsletter, website, study guide and diary
  • Producing direct marketing, communication and promotional material specific to target demographic in all media
  • Co-ordinating events, seminars and sourcing, contacting and publicising guest speakers
  • PR -Speaking on behalf of the college at events, MC at seminars, Open Day and graduation
  • Sales and promotion: visual merchandising at expos targeting exit Year 12 students
  • Speaking to students at TIS events and selling the course – reaching set target number of sales
  • Producing internal communications
  • Assisting with employee recruitment
  • Evaluation and data analysis
  • Wrote successful Government Youth Arts Grant submission "Circles of Confusion" to the City of Melbourne
  • Participated on the panel of judges in the film section of the Diegesis festival in 2003 and 2004 at the ACMI Resource/Student Liaison
  • Developing and managing the student Resource Centre from the ground up
  • Cataloguing slides, books and videos and sourcing new material
  • Managing student groups with their research, including: Class presentations on how to research and edit drafts and proposals Sourcing research material for students and implementing time-management program 3
  • Editing and proofing student drafts Assessing final assignments and briefs
  • Researching contemporary theories and directions in photography and the arts
  • Teaching Art and Photo History, researching each week’s topic including introducing various films and theories to the subject
  • Aiding special needs and international students with writing skills, and developing their ability to research
  • Providing pastoral care to students
  • Report and technical manual writing and collating
  • Achievements:
  • As my role was so large and varied, I developed excellent time-management strategies and communication skills to achieve set targets and projects such as grants and proposals
  • Worked very well within a team and took on all projects given to me until completion
  • Was very capable of working independently due to excellent initiative and work ethic
  • Developed excellent student-staff communication and research practices
  • Creating magazine, radio and newspaper advertisements
  • Creative input into marketing strategies
  • Writing and editing advertisements and marketing material for clients
  • Cold-calling potential clients and meeting budget
  • Magazine layout

Media Officer

Resurge Marketing
07.2000 - 10.2002
  • Proofreading and editing marketing material and advertising
  • Booking advertisements and space with newspapers Achievements:
  • Developed strong and accurate editing skills
  • Learned how to work to a tight deadline but still be incredibly meticulous
  • Became a trusted member of a marketing team and once I had completed my degree, was taken on full-time

Customer Service Manager/Retail

Gardenvale Newsagency
06.1998 - 08.2000
  • Sales and promotion of Tattersall’s products, met tickets and information
  • Planning and meeting weekly sales targets of specific promotions
  • Point of sale customer service, sales and enquiries
  • Account payments and services
  • Dealing with and resolving customer complaints

Customer Service

Coles Elsternwick
06.1997 - 07.1998
  • Dealing with and serving customers as quickly and efficiently as possible
  • Cash reconciliation
  • Stocktaking
  • Flexible approach to working hours and availability

Education

MA - Professional Writing

Swinburne University

Bachelor of Arts (Hons) - Media Communications/Literature

Monash University

Management Studio Art - undefined

Drawing skills/mixed media Art Encounters - undefined

2011

Essential Selling Skills Course - undefined

Australian Institute
2006

Certificate IV in Professional Writing & Editing CAE - undefined

LaTrobe College of Art and Design
2005

Skills

  • PC Skills
  • Microsoft Word, Excel, Office, Outlook, Powerpoint
  • Internet
  • Lotus Notes
  • Attaché
  • In Design and Photoshop (basic)
  • Photo Editor
  • Forecasting Ability
  • Negotiation
  • Client Base Retention
  • Operational Records Review
  • Budgeting and Expenditures
  • Price Schedules
  • Account Development
  • Coaching and Mentoring
  • Staff Management
  • Networking Events
  • Sales Statistics Analysis
  • Product and Service Sales
  • Verbal and Written Communication
  • Strategic Negotiations
  • Goals and Performance

Certification

St Michael’s Grammar School FITNESS 2012/13Cert 3 & 4 Fitness Nutrition- Clean Health institute Australia Women’s Health, Grad Cert Human nutrition, Deakin Wattbike certified instructor Spinning Certified Instructor Schwinn Certified Instructor Pilates Reformer Certified Instructor Cycle Excel Certified level 1 2 & 3 Level 2 First Aid/CPR Physical Activity Australia Registration Working with children check

Timeline

Studio Manager/CEO/instructor-head coach

GROUP Fitness
01.2012 - 01.2018

Editor/Publisher/Sales Rep

10.2007 - 01.2013

BDM

AccountManager
06.2006 - 10.2007

National Advertising Account Manager

Australian Physiotherapy Association
02.2005 - 06.2006

Student

ResourceManager
02.2003 - 02.2005

Account Executive

Photography Studies College
10.2002 - 02.2003

Media Officer

Resurge Marketing
07.2000 - 10.2002

Customer Service Manager/Retail

Gardenvale Newsagency
06.1998 - 08.2000

Customer Service

Coles Elsternwick
06.1997 - 07.1998

Head Coach/BDM MChallenge Online

MA - Professional Writing

Swinburne University

Bachelor of Arts (Hons) - Media Communications/Literature

Monash University

Management Studio Art - undefined

Drawing skills/mixed media Art Encounters - undefined

Essential Selling Skills Course - undefined

Australian Institute

Certificate IV in Professional Writing & Editing CAE - undefined

LaTrobe College of Art and Design

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Nicoletta Elena Ceppellini