Summary
Overview
Work History
Education
Skills
Accomplishments
Volunteer Work Internships
Referee References
Timeline
Generic

Nicolle Luis

Summary

Highly creative and goal-oriented marketing expert with natural talents in developing and implementing successful marketing or event strategies. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

10
10
years of professional experience

Work History

Marketing Manager (ANZ)

Denodo Technologies
11.2022 - Current
  • Contract Role- Maternity Cover
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Researched developing trends to stay updated with new ideas and marketing practices.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
  • Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
  • Worked with graphic designers and writers to establish theme and tone for content.

Regional Events Lead (NSW/ACT/QLD)

Defence Force Recruiting
02.2020 - 11.2022
  • Develop an intimate knowledge of the recruiting process and the Target Management System
  • Provide technical insight into the evolving thought process of the target market and their influencers and how they receive recruitment material based on geographic location in order to ensure Defence Force Recruiting are competitive in presenting the Defence Force as a viable career option
  • Identify and maintain knowledge of national target priorities and once identified, ensure Event coordinators are building these into their RAP or out of cycle events
  • Mentor Event coordinators to drive consistency in the planning and conduct of events to increase application volumes
  • Identify regional opportunities in the Public Affairs space
  • Provide support for EVC’s and best practice advice to AM/CM and RM in the Creative and Media space
  • Identify critical gaps in the RAP and provide guidance to the EVC’s
  • Work alongside Area Managers to develop and maintain strategic relationships with internal and external stakeholders to align DFR and ADF effort (TRE, Community engagement, identify activities and opportunities where 8external support from units would be beneficial)
  • Support HQ by coordinating feedback loops between HQ and EVC’s/AM’s and back
  • Maintain Event and Media budget transparency
  • Quality control management within region by conducting regular audits of processes and tools (NEC, Info sessions, job boards, social)
  • Measure application volumes on behalf of RM/.AM
  • Conduct gap analysis and implement strategies to improve
  • Approve all merchandise orders (second and final approver after AM)
  • Create and implement monthly event and performance reporting tools with feedback mechanisms for continuous improvement
  • Ensure awareness and alignment with the relevant Quality ISO standards, as well as compliance with legislative and ManpowerGroup health and safety environmental standards, safe work, procedures and instructions
  • Demonstrate ManpowerGroup Values, People, Knowledge and Innovation in the work you do each day, Lead implementation of events and partnerships that support MPG achieving No.1 global workforce solutions company
  • Leading a team of 11 and training/mentoring newer team members
  • Annualy forecasting and presenting regional strategies to headquarters
  • Building relationships with the client and utilising their expertise to create new strategies
  • Attended weekly meetings to discuss and optimize strategies.
  • Reviewed financial reports to identify potential issues, cost saving opportunities and significant departures from budget.
  • Monitored staff performance by actively engaging in and observing day-to-day activities.
  • Represented company at various national and global events.
  • Participated in promotional opportunities and onboarding of new accounts.
  • Built relationships with customers and community to promote long term business growth.

Marketing and Event Coordinator

ACN Pacific
06.2018 - 02.2020
  • Support Product Marketing Manager in research, compilation of content and list management of IBO related communications
  • Support Senior Communications Specialist with social media requirements
  • Co-ordinate fortnightly corporate conference calls
  • Monitor and maintain all marketing inboxes daily
  • Pro-actively monitor our customer and field website, sales tools and support material to ensure timely updates of product and process change
  • Support the team in preparing for both regional roadshow events as well as the International events
  • This includes keeping to the pre-events schedule related to venues, travel organisations, AV suppliers and internal stakeholders
  • Travel interstate and internationally to run events
  • On-site duties such as registration, room set up, bump in /bump out
  • Assist with speaker requirements and material
  • Manage field recognition reports and programs on regular basis and ensure key stakeholders deliver timely certificates, letters, and recognition rewards
  • Manage the fulfilment of our Field focused online store sales
  • This includes, stock management and postage of orders as required
  • Provide ideas for other merchandise, sales and offers to improve sales
  • Coordinated output of messages regarding their multiple online platform products to customers and staff
  • Coordinated messaging to customers regarding new logo and website
  • Help coordinate the transition of the business into their new website
  • Reproduced re-branded marketing collateral
  • Managed and wrote scripts for new branded product videos
  • Coordinated with external creative agencies on producing new brochures and videos
  • Ordered new merchandise with new brand
  • Managed email marketing campaigns
  • Answering phone calls regarding products
  • Coordinated registration of industry conferences, and design booth – local and global
  • Coordinating design and print of new business cards and work shirts
  • Sourced new print suppliers to reduce cost
  • Producing internal surveys for internal insights
  • Content creation – online and off-line
  • Keeping under budget for all international events
  • Sourcing new print supplier to save costs
  • Writing scripts for two animation product videos
  • Coordinating a animation graphic designer to create the videos
  • Coordination and implementation of new logo and website
  • Coordinated schedules and timelines for events.
  • Brainstormed and implemented creative event concepts and themes.
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Consulted with customers to determine objectives and requirements for events.
  • Performed event coordination for larger parties and gatherings.
  • Managed event logistics and operations.
  • Developed post-event reports to determine effectiveness of each event.
  • Communicated with catering, lighting and sound companies to obtain price quotes.
  • Acquired contracts and agreements to finalize negotiations and obtain approval signatures.
  • Utilized social media to promote events and increase attendance.
  • Analyzed event costs to identify areas of improvement and cost savings.
  • Monitored and controlled event expenditures to meet budgets.
  • Implemented protocols and procedures to effectively manage planning process.
  • Oversaw event registration process by collecting and tracking attendee information.
  • Coordinated florists, photographers, and musicians for events.
  • Utilized internal databases to prepare and distribute guest lists, electronic invitations and registration processes.

Event Coordinator – Part Time

Defence Force Recruiting
04.2018 - 06.2018
  • Plan and co-ordinate recruiting activities and events
  • Schedule appropriate planning to ensure that campaigns are implemented to attract the right candidates
  • Ensure visibility, leverage and support of the National Campaign
  • Explore new opportunities and research local and regional events to compliment attraction plans
  • Liaise with relevant influencer groups, Defence stakeholders and working with a diverse range of people with different experiences to assist in achievement of ADF vacancies
  • Evaluate and advise on relevant recruitment and marketing opportunities, report outcomes and make appropriate recommendations
  • Co-ordinate and assist Military Careers Promotions Teams and Specialist Recruiting Teams to execute attraction activities within North Queensland
  • Liaising with internal and external stakeholders and maintaining valuable relationships
  • Coordinating events with School to Work and NRL teams Dragons & Sharks
  • Coordinated schedules and timelines for events.
  • Brainstormed and implemented creative event concepts and themes.
  • Managed event logistics and operations.
  • Researched and identified new vendors and suppliers to obtain competitive pricing.
  • Utilized social media to promote events and increase attendance.
  • Oversaw event registration process by collecting and tracking attendee information.
  • Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
  • Utilized internal databases to prepare and distribute guest lists, electronic invitations and registration processes.

Marketing Coordinator

EBOS Healthcare
02.2016 - 01.2018
  • Project manage communication, promotional and direct marketing campaigns across 3 different business units (Hospital, Aged Care, Primary Care)
  • Coordinated the production of a 368pg magazine with 2000+ products that went out once a year to 24,000 customers
  • Coordinate design, production and distribution of marketing materials, catalogues and specials that went out every 6 weeks
  • Organise registration and attendance at trade shows and conferences
  • Coordinating 3 day internal conferences that had attendees from across ANZ, with a budget of up to $60,000
  • Prepare marketing/sales reports and analysis on customer databases of 29,000
  • Website maintenance of 17,000 products online
  • Coordinate direct and online campaigns and events
  • Work with Marketing Manager to refine email campaigns to support and grow sales
  • Coordinate SMS marketing
  • Google Adwords
  • Coordinate marketing strategy and creativity
  • Assist with testing and measuring campaigns to optimise conversion
  • Identify trends and glean insights from campaigns
  • Direct new campaign strategies to optimise user-engagement and response
  • Content creation – online and offline
  • Coordinating three internal 3 day conferences during my time, that included attendees located across ANZ
  • Coordinating 2 annual 365 page magazine with 2000+ products, and find new print suppliers reducing the cost of print by $40,000.00
  • Managing creativity and strategy of all flu promotion and reaching targets on sales with a new client
  • Planned and executed internal and external marketing events.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
  • Answered general marketing department inquiries by email, phone, and mail.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.

Marketing and Communications Officer

Burton Contractors Pty Ltd
10.2014 - 02.2016
  • Website maintenance, updating project profiles and news stories
  • Writing and graphic design of the company newsletter
  • Blog content update
  • Organising media kits
  • Producing flyers/brochures/company marketing material
  • Implementing social media strategy
  • Updating and monitoring content on Facebook, LinkedIn, Twitter, YouTube, Google plus
  • Ordering merchandise/banners
  • Applying for industry awards, and aiding with bid tenders
  • Strategising and implementing ideas surrounding the business culture
  • Organising and attending Careers Expos
  • Creative design of booth, and marketing collateral
  • Advertising and monitoring jobs via LinkedIn
  • Formatting documents
  • Organising internal events across two offices and several job sites
  • Coordinating local media governing body events alongside RMS
  • Inviting local MPs and media outlets
  • Introducing a social media marketing plan and implementing 5 social media channels to an organisation that had no social media at all
  • Coordinating multiple internal events on my own accord to build company culture and project CSR
  • We raised over $6000.00 for different charities over the course of time
  • Increasing the company's awareness via digital platforms and opinion pieces
  • In turn having an influx of students wanting an internship
  • Produced impeccable marketing copy for website and social media outlets, writing and editing large quantities of content.
  • Supervised marketing plans and actions for product launches, public relations tasks and trade shows.
  • Monitored corporate social media accounts and leveraged community support to promote brand and products.
  • Used various social media platforms for media and blogger outreach.
  • Produced and distributed brochures, newsletters and press kits.
  • Developed and implemented social media strategy to increase engagement and reach new audiences.
  • Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
  • Managed media relations for organizations to produce successful results.
  • Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
  • Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
  • Conducted media relations and responded to media requests for information.

Commercial Inventory Coordinator

Multi Channel Network
10.2013 - 10.2014
  • Work out product conflicts and place ads accordingly in adherence to the client and channel restrictions and requests
  • Communicating and liaising with channels located overseas
  • Maintain all sponsorship activity is booked and placed correctly
  • Liaise with Foxtel Channels Partners and our internal departments (Sales, Strategic Integration and Traffic), building strong relationships to ensure the smooth day to day delivery
  • Ensure daily schedules are delivered to Foxtel by the required deadlines
  • Action urgent program changes and amendments as they happen quite regularly in a timely fashion as this is quite deadline driven to ensure that everything airs correctly
  • Verifying the log schedules with the post transmission as runs to ensure that all spots were transmitted correctly before billing and working out the various discrepancies to make sure all information correlates
  • Using complex technical systems and software of the highest industry standards in broadcasting on a daily basis
  • Meeting international deadlines with reporting
  • Uncovering potential legal advertising clashes
  • Performed data entry and completed proper paperwork.
  • Investigated and resolved variances in inventory counts on monthly basis.
  • Managed all related documentation and records for department.

Education

Bachelor of Arts - Public Relations and Media Cultural Studies

University of Wollongong
Wollongong
12.2011

Skills

  • Systems: Salesforce, Asana, Airtable, Marketo, Concur, MonkeySurvey, MailChimp, Myguestlist, Accumen Indesign, Photoshop, Wordpress, Hubspot, Word, PowerPoint, Excel, Sharepoint, Ivvy (Facebook Events), Sitecore, Pardot, Dotmailer, Social Studio, LinkedIn Campaign Manager
  • Google Drive
  • Multitasking
  • Decision-Making
  • Computer Skills
  • Recordkeeping
  • Organization and Time Management
  • Flexible and Adaptable
  • Planning and Coordination
  • Self-Directed
  • Supervision and Leadership
  • Customer Relations

Accomplishments

  • Being team leader and winning the Uniative Program at University
  • Completing a film and media internship in a country of non-English speaking background (India)

Volunteer Work Internships

  • Barnardos, Internship (Marketing/PR), 2011 - Two days a week for 8 weeks, Varied from admin jobs to researching and analysing programs to writing a marketing/public relations report.
  • Film and Media, Internship – India, 2011 – one month, Learning about pre-production, post-production and production.
  • WaveFM Radio Station, Newsroom, 2011 – three months, Editing on Newsboss, taking phone calls and recordings from the surf guy and the traffic guy.
  • Uniative Program, My Helper.com - Team Leader, 2011 – two months, Research, analysing and writing a report on My Helper social media strategies., Our team won
  • LUCY Mentoring Program, Waples Marketing, 2011 – one week, Media releases, media blogs, putting a directory together, calling distributors, social media researching
  • Cancer Council (Relay For Life), 2011 – three months, Administration, organising and packing bags, sponsorship.
  • Tutoring, 2007 – 2011, Helping students with their homework.
  • Balance for Brilliance (Wollongong University), 2009 – three months, Event organised by a group of students. Created a one night forum for students to learn and discuss good methods of studying and had speakers and chef talk about the right food to eat.

Referee References

Available on request

Timeline

Marketing Manager (ANZ)

Denodo Technologies
11.2022 - Current

Regional Events Lead (NSW/ACT/QLD)

Defence Force Recruiting
02.2020 - 11.2022

Marketing and Event Coordinator

ACN Pacific
06.2018 - 02.2020

Event Coordinator – Part Time

Defence Force Recruiting
04.2018 - 06.2018

Marketing Coordinator

EBOS Healthcare
02.2016 - 01.2018

Marketing and Communications Officer

Burton Contractors Pty Ltd
10.2014 - 02.2016

Commercial Inventory Coordinator

Multi Channel Network
10.2013 - 10.2014

Bachelor of Arts - Public Relations and Media Cultural Studies

University of Wollongong

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Nicolle Luis