Nigel Crowe
Summary
Dynamic and visionary healthcare leader with over 25 years’ experience driving growth, transformation, and innovation across the pharmaceutical and life sciences sector. Recognised for building high-performing, cross-functional teams and delivering results in complex, fast-paced environments. Adept at leading organisational change, launching new products, and navigating regulatory and commercial landscapes. My leadership style is collaborative, inclusive, and impact-driven—anchored in integrity and a relentless pursuit of excellence. I thrive in environments that demand agility, bold thinking, and a patient-centric approach. My experience spans end-to-end business management, from commercial strategy and market access to operations, supply, and digital transformation. Ready to bring Moderna’s mission to life in Australia.
Overview
28
28
years of professional experience
Work History
General Manager
STADA ANZ
04.2024 - Current
- - Appointed as General Manager following a successful tenure as strategic assistant to the previous GM.
- - Led a comprehensive organisational transformation, delivering strong top-line and bottom-line growth by embedding a high-performance culture, building capability, and setting a renewed ambition for the future.
- - Drove successful registration and reimbursement of new speciality care products, expanding the portfolio and market access.
- - Launched new lines within the Consumer Healthcare (CHC) portfolio, accelerating category growth and brand visibility.
- - Fostered a collaborative, agile environment focused on innovation, continuous improvement, and patient outcomes.
- - Built and empowered cross-functional teams, championing talent development and inclusive leadership.
Senior BD & Commercialisation Manager
STADA ANZ
09.2023 - 03.2024
- - Appointed as General Manager following a successful tenure as strategic assistant to the previous GM.
- - Led a comprehensive organisational transformation, delivering strong top-line and bottom-line growth by embedding a high-performance culture, building capability, and setting a renewed ambition for the future.
- - Drove successful registration and reimbursement of new speciality care products, expanding the portfolio and market access.
- - Launched new lines within the Consumer Healthcare (CHC) portfolio, accelerating category growth and brand visibility.
- - Fostered a collaborative, agile environment focused on innovation, continuous improvement, and patient outcomes.
- - Built and empowered cross-functional teams, championing talent development and inclusive leadership.
Freelance Consultant and Project Lead
03.2021 - 08.2023
- - Led cross-functional projects spanning supply chain, regulatory affairs, quality assurance, acquisitions, finance, and strategic commercial initiatives for leading pharmaceutical clients (Care Pharma, Novartis, AstraZeneca).
- - Developed a holistic understanding of end-to-end business management, preparing for executive leadership by working beyond marketing to deliver results across all business functions.
- - Successfully ‘dropped in’ to diverse corporate cultures, quickly assimilating and leading without formal authority to drive outcomes for complex, multi-disciplinary projects.
- - Leveraged internal expertise and built consensus among stakeholders, demonstrating agility, adaptability, and the ability to influence and deliver in matrixed environments.
- - Key projects included organisational readiness for regulatory changes (MMDR), new product development and launch, business case development, and integration of acquisitions.
Global Marketing Director
Novartis AG
03.2020 - 03.2021
- - Led global competitive readiness and digital capability workstreams for Novartis’ largest growth brand.
Head of Marketing
Novartis Australia
09.2017 - 02.2020
- - Delivered >40% YoY growth with reduced marketing spend; enhanced local marketing capability.
Head of Marketing, Established Products BU
Sanofi Australia
05.2016 - 09.2017
- - Managed A$80M portfolio; increased market share despite price reductions and competition.
Director
3Squares Marketing Pty Ltd
01.2011 - 05.2016
- - Founded and scaled an innovative strategic consultancy and communications agency, pioneering a network-based business model that replaced traditional ‘bricks and mortar’ structures.
- - Built systems and processes from the ground up to enable a flexible, scalable agency—delivering high-quality outcomes with no fixed staff, leveraging a network of expert talent.
- - Achieved ~3x the profit margin of conventional agencies by eliminating overheads, enabling lower client fees and higher expert remuneration.
- - Successfully scaled capacity up or down to meet client needs, maintaining profitability even during lean periods.
- - Clients included Aspen, Novartis, AstraZeneca, Merck, Shire, Besins, Hologic, and the Pharmaceutical Society of Australia.
- Including Strategic Lead for Bill&Phil
Roche Products Pty Limited
03.1998 - 12.2010
- - Progressed from sales to marketing leadership roles; drove portfolio growth and strategic projects.
Education
Bachelor of Technology - Biotechnology
Macquarie University
01.1995
Certificate - Applied Marketing Practice
Insearch Institute of Commerce (UTS)
01.1997
Skills
- Strategic Leadership & Transformation
- Cross-Functional Business Management
- Commercial Strategy & P&L Accountability
- Market Access & Regulatory Affairs
- Digital & Data-Driven Innovation
- Stakeholder Engagement & Influence
- Organisational Change & Culture Building
- Talent Development & Inclusive Leadership
- Agility, Adaptability & Resilience
- Operations management
- Leadership and team building
- Problem resolution
Timeline
General Manager
STADA ANZ
04.2024 - Current
Senior BD & Commercialisation Manager
STADA ANZ
09.2023 - 03.2024
Freelance Consultant and Project Lead
03.2021 - 08.2023
Global Marketing Director
Novartis AG
03.2020 - 03.2021
Head of Marketing
Novartis Australia
09.2017 - 02.2020
Head of Marketing, Established Products BU
Sanofi Australia
05.2016 - 09.2017
Director
3Squares Marketing Pty Ltd
01.2011 - 05.2016
Roche Products Pty Limited
03.1998 - 12.2010
Certificate - Applied Marketing Practice
Insearch Institute of Commerce (UTS)
Bachelor of Technology - Biotechnology
Macquarie University