Nikesh Ghimire
Wooloowin,Australia
Summary
Marketing professional with an MBA and hands on experience executing digital campaigns, social media strategy and brand activation. Tested track record in driving customer engagement, support venue launches and use data and insights to inform marketing decisions. Skilled in content planning, influencer collaboration and email marketing with a strong commercial mindset developed through international leadership and operational role.
Overview
5
5
years of professional experience
Work History
Marketing Officer
Hai Hai
Brisbane, Australia
02.2024 - Current
- Executed digital marketing campaigns that increased Instagram engagement by 15%, improving online brand visibility and audience interaction.
- Supported the launch of Hai Hai West End, coordinating local influencer partnerships, geo-targeted promotions, and grand opening event marketing.
- Developed and managed monthly content calendars across social platforms to maintain brand consistency and support customer growth.
- Designed and deployed email marketing campaigns via Mailchimp, contributing to repeat visitation and customer retention.
- Conducted market and competitor analysis to guide seasonal campaigns, promotions, and pricing strategies.
- Collaborated with operations and leadership teams to align marketing initiatives with revenue and customer traffic objectives.
Team Leader – Operations & Analytics Focus
Various Restaurants
Australia
01.2022 - 02.2024
- Analysed sales and inventory data to support demand forecasting and cost control.
- Prepared performance reports to contribute to weekly management reviews and KPI tracking.
- Optimised rostering and labour allocation using Excel-based tracking tools.
- Worked cross-functionally with management to improve operational efficiency and performance outcomes.
Store Manager
Rabba Fine Foods
Canada
01.2021 - 01.2022
- Analysed sales trends and inventory data to optimise stock levels and reduce waste.
- Managed and trained a team of 10+ staff, improving productivity and service quality.
- Prepared financial and operational performance reports for senior management.
- Executed local area marketing initiatives and in-store promotions, contributing to consistent monthly revenue growth over a three-month period.
Education
MBA - Marketing
Kaplan Business School
Brisbane, QLD09-2024
Post-Graduate Certificate - Marketing
Centennial College
Toronto, Ontario, Canada09-2024
Bachelor's - Hospitality And Tourism Management
Nepal Academy Of Tourism And Hotel Management
Kathmandu, Nepal01-2018
Skills
- Google Workspace
- Basic SQL
- Digital Marketing Campaigns
- Social Media Strategy & Content Planning
- Email Marketing (Mailchimp)
- Influencer & Local Area Marketing
- Market & Competitor Analysis
- Brand Promotion & Event Marketing
- Customer Engagement Strategy
- Microsoft Excel (Dashboards, Pivot Tables, VLOOKUP)
- Social Media Insights & Performance Tracking
Key Achievements
- Contributed to successful launch marketing for a new Brisbane hospitality venue
- Improved Instagram engagement by 11.8% through targeted digital campaigns
- Supported revenue growth through local store marketing initiatives
- Combined operational data with marketing decisions to improve campaign effectiveness
Timeline
Marketing Officer
Hai Hai
02.2024 - Current
Team Leader – Operations & Analytics Focus
Various Restaurants
01.2022 - 02.2024
Store Manager
Rabba Fine Foods
01.2021 - 01.2022
MBA - Marketing
Kaplan Business School
Post-Graduate Certificate - Marketing
Centennial College
Bachelor's - Hospitality And Tourism Management
Nepal Academy Of Tourism And Hotel Management