Nikki Dorrell

Created and edited compelling content for a broad range of topics, driving audience growth by captivating new segments and enhancing overall reach and impact.

Produced high-quality, impactful written copy across various formats, including headlines, articles, blogs, and social media posts, resulting in an increase in reader engagement and contributing to a boost in brand visibility.

Developed and executed digital content strategies that increased viewer interaction and extended audience reach through targeted SEO, social media, and digital marketing approaches.

Leveraged data analysis to assess audience trends and performance metrics, shaping content strategies and crafting tailored stories that resonated with specific demographics, significantly improving readership.

Responded quickly and efficiently to breaking and developing stories, writing live blog updates across diverse subjects such as politics, global events, sports, and legal cases, ensuring timely and accurate information for readers.

Key achievement:

- Successfully managed editorial responsibilities as Homepage Editor over the weekends, balancing both news priorities and company objectives while maintaining high-quality content and user experience - demonstrating editorial leadership and content optimisation under pressure.

Supported daily content production by writing and producing engaging copy for news broadcasts and online, delivering concise and compelling material under tight deadlines.

Crafted clear, attention-grabbing headlines and managed content for live broadcasts and news tickers, utilising strong editorial judgment to curate timely, impactful stories tailored to specific formats.

Produced and edited content for the network’s online platform, ensuring seamless integration across social media, news programs, and the website, driving both audience growth and user engagement.

Managed social media content creation and audience engagement for Ten News accounts, utilising live tweeting and real-time interaction during broadcasts and events to expand reach and deepen viewer connection.

Refined social media strategies based on audience insights to improve engagement, increase reach, and enhance the viewer experience across digital channels.

Key Achievement:

- Developed and led cross-promotional content initiatives, successfully integrating messaging across network platforms to amplify audience interaction and brand visibility.

Built strong relationships with high-profile contacts across industries, securing access to accurate information and exclusive expert interviews that enriched content quality and credibility.

Oversaw content creation from concept to publication, including pitching, researching, writing, editing, and curating multimedia for a diverse range of topics such as current affairs, lifestyle, social issues, and the arts.

Leveraged storytelling techniques to craft compelling, emotionally resonant copy that fostered audience connection and loyalty, contributing to increased readership and brand engagement.

Transformed complex topics into clear, engaging content, maintaining brand voice and ensuring messaging was tailored to the target audience across multiple channels.

Managed multiple content deadlines simultaneously, consistently delivering timely, relevant articles that boosted web traffic and supported overall editorial goals.

Collaborated with design and marketing teams to produce cohesive campaigns, including digital newsletters and promotional content, amplifying brand visibility and audience reach.

Implemented SEO strategies to optimise digital content, increase discoverability, and drive sustained traffic growth.

Key Achievement:

- Celebrity interview features were repurposed for high-visibility marketing campaigns, significantly elevating brand recognition.

Coordinated all stages of production - from pre to post - for TV, cinema, and digital campaigns, managing scheduling, crew management, licensing, and budgets to ensure seamless execution and delivery of high-quality content.

Collaborated with creative teams to develop and pitch compelling project concepts to executives and clients, shaping narratives that aligned with strategic goals and brand messaging.

Thrived in fast-paced, deadline-driven environments, contributing both creatively and organisationally across multiple production stages and formats.

Built and maintained strong relationships with key stakeholders, including clients, distributors, and broadcasters, facilitating successful project execution and deal negotiations.

Managed multiple concurrent projects for high-profile clients such as Channel 7, Nivea, Sanitarium, Pantene, AMP, and the Australian Government, delivering consistent quality under pressure.

Key Achievements:

– Scriptwriting: Recognised for clear, impactful scriptwriting across formats, which led to increased internal copywriting responsibilities and the development of in-house content services.

– Talent Management: Successfully sourced and cast talent under tight timelines and restricted budgets, earning responsibility for company-wide casting efforts across productions.

Researched and identified compelling, newsworthy content to support the development of clear and concise scripts for broadcast, ensuring accuracy and audience relevance.

Crafted engaging scripts under editorial guidance, demonstrating strong writing skills, attention to detail, and an ability to communicate complex information clearly and effectively.

Key Achievement:

- Recognised for exceptional research and writing abilities, resulting in scripts being approved for broadcast and aired on Seven News - an early demonstration of trust in copywriting capability.