Nikki Rossi
Seaford,Australia
Summary
Results-driven category management professional with strong background in developing and implementing successful strategies. Highly skilled in market analysis, vendor negotiations, and inventory management. Known for fostering team collaboration and adapting to changing needs to achieve business objectives. Proven track record of optimizing product assortments and driving revenue growth.
Overview
24
24
years of professional experience
Work History
Category Manager
Mayborn Group Ltd Australia
11.2022 - Current
- Company Overview: Brand Tommee Tippee Leading Baby Brand Turnover circa $45M
- Responsible for Category Management & retailer review process for 84% of the volume and 54% of the sales coming from Bottle Feeding, Toddler Feeding and Comfort
- Accountable for key retailers Amazon $9.4M, Big W $8M, Woolworths $5.4M, Coles $5.1M, Target / Kmart $1.8M, Metcash $1M and Costco $0.5M (for one year MAT leave cover for Pharmacy ($9.6M) and New Zealand $2.5M)
- Management of AOP for trade spend and POG re-set $270k and negotiation of all data and Insights contracts for Circana (IRI), Quantium, Iqvia, Coles Synergy, JDA Space Planning
- Provide Planograms for all key retailers through JDA to work on space optimization and driving revenue on shelf
- Development of Category Strategies for Toddler feeding, Bottle Feeding, Comfort along with distribution plans and JBP plans
- Utilisation of Circana data, Quantium, Key trends and Insights to provide regular business updates, work on defense plans and strategies for implementation of NPD
- Promotional & pricing Analysis to assist sales team with their plans and identify improvements through depth and frequency
- Caretaker for regional product Manager role (due to redundancy) responsible for providing category insights to steer the global product team with NPD, packaging sign offs, development of Kits for our region, implementing NPD into our plan and Category Strategies to guide future developments
- Liaising between Operations, Global product team and retailers
- Brand Tommee Tippee Leading Baby Brand Turnover circa $45M
- Key Wins:
- Pinpointed in Chemist Warehouse opportunity to drive sales and entice consumers to shelf with changes to POG layout for Bottles to compete with competitors increasing productivity in the space +27% vs YA (+$0.3M)
- Analysed existing ranges and implemented changes to remove poor performers, implement NPD and defend “at risk’ products with Woolworths (previously declining -17% to flat growth +1%), Coles, declining at -8% now trading up +7% and Big W trading up +1M vs YA!
- Identified source of decline within Big W and developed a new bottle kit in conjunction with global product team for a new and exclusive kit to be used as key event driver for consumers estimated return +$0.5M
Assistant Category Manager
Dr Oetker Queen Australia
05.2022 - 08.2022
- Company Overview: Worldwide leader for Frozen Pizza & Baking
- Support Range Reviews by undertaking required category & shopper analysis
- Responsible for undertaking & distributing all category reporting & tracking including commentary in a timely manner
- On time delivery of inputs for internal meetings e.g., CTM/LTM
- Engagement with category suppliers e.g., IRI, Quantium on a day-to-day basis to support research briefs & projects
- Provide ad hoc analysis for the internal team using data tools including IRI, Quantium Checkout, WOWlink & Coles Unify
- Analyzed data to determine industry and consumer trends
- Stayed current on category market in order to take advantage of latest trends
- Worldwide leader for Frozen Pizza & Baking
Category Analyst
Parmalat Australia (part of Lactalis)
12.2016 - 11.2018
- Company Overview: National Dairy Company Brands Pauls, Vaalia, Tamar valley, Galbani, Lemnos, Oaks and Ice Break
- Prepare retailer presentations and reviews for Coles, Woolworths and P&C
- Research and provide insights on latest trends utilising research groups and industry updates
- Analysis of category performance and consumer behaviour though Aztec data and Quantium
- Analyse promotional activity within our categories to determine optimal promotional offers
- Analyse product sales and uplifts to make recommendations for range optimisation within our stores
- Create planograms for key retailers and sales force team
- Track sales for all NPD and analyse growth of PL offering key insights
- National Dairy Company Brands Pauls, Vaalia, Tamar valley, Galbani, Lemnos, Oaks and Ice Break
Senior Analyst
Metcash (Liquor, ALM)
10.2015 - 11.2016
- Company Overview: Australia’s Leading wholesale distribution and marketing company specializing in Grocery, Fresh Food, Liquor & Hardware
- Accountable for all reporting and category reviews for Liquor circa $850m p.a
- Prepare retailer presentations and reviews for all IGA, Celebrations, the Bottle-o, Bottle-O Neighbourhood and Duncan's stores
- Analyse promotional activity within our categories to determine optimal promotional offers
- Analyse product sales and uplifts to make recommendations for range optimisation within our stores
- Analysing the data on a weekly basis to produce Sales reports, Weekly sales dashboards, League Ladders and key insights for the teams
- Track sales for all NPD and analyse growth of PL offering key insights
- Use of Aztec and DAWA for reporting and category insights to drive sales
- Australia’s Leading wholesale distribution and marketing company specializing in Grocery, Fresh Food, Liquor & Hardware
Category Analyst
Tassal Operations
07.2014 - 08.2015
- Company Overview: Leaders in producing Atlantic Salmon in Australia
- Work with Quantium, Nielsen and Aztec to understand market share trends and opportunities to drive continued market share growth
- Analyse promotional activity within our categories to determine optimal promotional offers
- Analyse product sales, profitability and other key metrics to make recommendations for range optimisation
- Utilise insights to support the development of strategic plans that deliver to the financial objectives
- Assist in the development and implementation of plans across the category, focusing on profitability improvement and top line growth
- Prepare retailer presentations for quarterly, annual category reviews, range reviews and NPD
- Analysing the data on a monthly basis to produce updated Category reports, share tables and key insights for the teams
- Space Planning (Apollo) to work on current planograms, board consolidation project and NPD
- Deliver insights to support the development of a tailored store offering for our customer
- Monitoring trade spend though managing the claims process between the account managers, finance, retailers and the marketing team
- Monitor and analyse W&M of sku's to optimise performance
- Leaders in producing Atlantic Salmon in Australia
Allocation Analyst
Myer National Head Office
10.2011 - 05.2014
- Company Overview: Market leader in australian retail with over 60 stores
- Responsible for raising sales orders both locally & internationally circa $35million a season
- Strategically managing store allocations of stock to maximise sales for new lines, promotions or special events
- Reports for analysis such as Daily Sales using TM1, Brand by Store Report, Marketing Results, Latest Week
- Analysis of Store Performance, Size Analysis and Brand Performance to make recommendations on ranging of brands
- Budgets and rolling stocks to maintain company alignment
- Weekly Tracking of Orders through EQPO and XDS
- Updating and ensuring compliance with the OTB, Post seasonal & Store Gridding analysis
- Liaising with stores on stock levels, deliveries and transfers
- Forecasting weekly sales and managing deliveries on key lines using line cards
- Markdown management, Assortment Planning & New store opening space optimisation projects
- Marketing and compliance for catalogues and sale goods
- Market leader in australian retail with over 60 stores
Product, Sales and Marketing coordinator
Mini Vintage Clothing
02.2010 - 09.2011
- Responsible for sourcing products from China, negotiating contracts, overseeing production and imports
- Management of all marketing materials, events and sales
Sales, Marketing & Events Assistant
RELISH EVENTS
02.2010 - 09.2011
- Company Overview: Event management Company organizing conferences and events throughout the UK
- Initiated and implemented a new business venture organising Beauty Events for City Women
- Assisted with events organising for annual conferences for major clients within the Insurance and Motor trade markets
- Organised all relevant marketing collateral and sponsorship for events
- Event management Company organizing conferences and events throughout the UK
National Promotions Coordinator
coles group
08.2006 - 05.2007
- Company Overview: previously known as colesmyer
- Managed and coordinated savings offers and advertising from the following departments: Meat, Fresh, Deli, Bakery, General Merchandise and Diary
- Adhered to strict Printing deadlines to produce the weekly Coles Catalogue
- Liaised with Marketing, Promotion Assistants, Buyers and Planners to ensure all catalogue offers were accurate, savings maximised consumer spending
- Liaised with State offices to ensure National catalogue offers reflected sales potential at individual State level
- Researched and compared new weekly offers with major competitors; reported any potential savings which were not offering consumers the best deals at Coles
- Responded to individual store requests and issues to establish good working relationship between National office and Store Level
- Previously known as colesmyer
- Key Wins:
- Implemented a new reporting system between fresh departments and marketing to ensure all catalogue offers were checked and signed off within printing deadlines
- Introduced and coordinated updated spreadsheets for reporting clashes of product offers with competitive stores
- Identified potential costly errors in advertising
- Improved working relations between departments to enhance business productivity
Buyers Assistant / Merchandise Assistant Luxury Cosmetics
Myer
07.2004 - 08.2006
- Product Registration: Inputted product data into Myer system, provided team with adequate time frame for placing orders, tracked changes, advertised products, delays and cancellations
- Marketing: processed subsidy collection, tracked invoicing from suppliers, negotiated advertising deals with suppliers, assisted event organisation at store level, improved / developed supplier relations
- Pricing Management: ensured timely and accurate changes, answered store / supplier queries, checked supplier margins, cost and retail were accurate and consistent, solved errors
- Product Management: Actioned Deleted stock, processed markdowns, changed APN's, maintained range lists
- Sample (Advertising Management): developed relationships with marketing, liaised between suppliers and marketing, checked / adhered to strict QA guidelines for samples
- Ticketing requests: provided consistency throughout the team with important marketing tool
- Key Wins:
- Markdown Co-ordinator for Cosmetics to ensure efficiency of process and maintain consistency throughout the team
- Area Safety Warden for Cosmetics and Furniture & Member of the National Office Safety Committee
- Co-ordinated “What's On Weekly” calendar to support dais events and supplier activity
- Negotiated last minute advertising opportunity to promote supplier fragrance
- Initiated tracking of rebates through creation of spreadsheets to improve efficiency and streamline processes – results minimise room for error
- Prevented samples breaking ACCC guidelines being available in store by adhering to strict QA guidelines
- Recognised for promotion and placed on the Myer Talent Pool
- Researched and presented to the CEO an improved Store Distribution System
Marketing Coordinator
John Camburn & Associates
04.2001 - 07.2004
- Company Overview: Small consulting company working with small to medium sized start-up and existing businesses
- Reported to the Director with responsibility for business development and client relationships
- Relevant day-to-day management required for a small business entity
- Researched the marketplace & identified opportunities for potential leads, as well as ensuring follow up and servicing of existing clients
- Drafting & implementation of business & marketing plans
- Developed business relationships through innovative & relevant partnering initiatives
- Small consulting company working with small to medium sized start-up and existing businesses
- Key Wins:
- Business more than doubled in turnover in the last 18 months with most of the new business coming from self-generated leads
- Regularly provided innovative and commercially viable suggestions and strategies that were implemented by the Director
- Proficiency at my role lead to dealing directly with many clients fairly autonomously
Sales & Product Manager
The Natural Silk Company LTD
04.2001 - 07.2004
- Company Overview: Importer and manufacturer of ladies fashion accessories
- General administration of the company and assistant to the Director
- Responsibility for the planning and control of production from the Far East & Liaison with major retail stores
- Frequent travel to China, America & Europe to source for new products and extend existing manufacturing facilities
- Regular attendance at international fashion Expo's
- Importer and manufacturer of ladies fashion accessories
- Key Wins:
- Established new and competent suppliers in Italy, India and the Philippines, exploiting new market opportunities
- Resolution of costly and time-consuming issues in regards to quality control and logistics
- Responsible for the introduction into the UK of many new fabrics and designs
- Set up proficient communication channels between overseas manufactures and home office
- Regularly exceeded sales objectives
Education
Master of Management - International Business
Monash University
01.2002
Bachelor of Arts with Honours - Archaeology & Ancient History
University of Manchester
01.1997
A Levels - English Literature (B), Classical Civilisation (B), Latin (B)
City of London School for Girls
01.1994
GCSE - Maths (A), English Literature (A), French (A), History (A), Geography (A), Latin (A), English Language (B), Double Award Science (B,B)
City of London School for Girls
01.1992
Skills
- Category development
- Data Analytics
- Supplier relationship management
- Supplier reviews
- Merchandising Understanding
- Marketing Coordination
- Product Promotion
- Promotional Events
- Database Management
- Budgeting and Allocation
- Market Analysis
- Contract Negotiation
Hobbies and Interests
- Computer literacy in MS Word, MS Excel, MS PowerPoint and Research Databases
- Exercise/Sports such as Running, Swimming, Pilates & Yoga
- Tapestry, Embroidery, Pottery, Reading, Entertaining & Travel
Timeline
Category Manager
Mayborn Group Ltd Australia
11.2022 - Current
Assistant Category Manager
Dr Oetker Queen Australia
05.2022 - 08.2022
Category Analyst
Parmalat Australia (part of Lactalis)
12.2016 - 11.2018
Senior Analyst
Metcash (Liquor, ALM)
10.2015 - 11.2016
Category Analyst
Tassal Operations
07.2014 - 08.2015
Allocation Analyst
Myer National Head Office
10.2011 - 05.2014
Product, Sales and Marketing coordinator
Mini Vintage Clothing
02.2010 - 09.2011
Sales, Marketing & Events Assistant
RELISH EVENTS
02.2010 - 09.2011
National Promotions Coordinator
coles group
08.2006 - 05.2007
Buyers Assistant / Merchandise Assistant Luxury Cosmetics
Myer
07.2004 - 08.2006
Marketing Coordinator
John Camburn & Associates
04.2001 - 07.2004
Sales & Product Manager
The Natural Silk Company LTD
04.2001 - 07.2004
Bachelor of Arts with Honours - Archaeology & Ancient History
University of Manchester
A Levels - English Literature (B), Classical Civilisation (B), Latin (B)
City of London School for Girls
GCSE - Maths (A), English Literature (A), French (A), History (A), Geography (A), Latin (A), English Language (B), Double Award Science (B,B)
City of London School for Girls
Master of Management - International Business
Monash University
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