Nilu Perera

• Created and collated marketing content to strategically organise social media posting through various channels, Resulting in consistently high engagement rates.
• Achieved a Click Through Rate exceeding 20%. Through effective utilisation of Klaviyo for email marketing
• Enhanced customer engagement by utilising diverse social media platforms, Resulting in rapid growth on both Instagram and Tik-Tok pages.
• Achieved a Shopify Online Store Conversion Rate of 2.6%. Through enhancing the shopping experience and easily accessible products and pages
• Conducted in-depth Competitor Analysis, Implying media marketing and influencer marketing strategy decision. Executing targeted products to deliver high results.

• Implemented effective quoting techniques to successfully handle private sales orders. Valued at more than $15,000 for fitness equipment.
• Maintained a 4x and above ROAS on our Meta Ads Spend. Providing a Shopify online store conversion rate of over 2.5%
• Successfully drove monthly turnovers upwards of $300,000. By developing and executing innovative seasonal promotions (Black Friday, EOFY, Christmas) with outstanding results. Yearly Sales for E-Commerce Department in the $2million-$3million revenue range
• Spearheaded the management of incoming accounts from 8 E-Commerce Marketplaces. Efficiently gathering income data on Excel and assisting the accounts teams in generating invoices through SAP.
• Managed website implementation and stock management using SAP. Ensuring seamless coordination with Procurement team. Generated comprehensive reports covering Inventory, Financial, and marketing performance.
• Optimised existing content for SEO purposes to improve visibility across search engines.

• Collaborated with sales and account managers to execute Point of Sales Tasks. Processed trade marketing orders efficiently through Atlassian (Jira) and Microsoft Dynamics (AX).
• Carried out analysis of net sessions, ECOM sales, Store locator data by conducting weekly ECOM reports using google analytics. Updated account managers with monthly trade marketing budget reports and managed spending.
• Successfully oversaw CRM management and leveraged the ambassador program to generate engaging videos for Tempur's Website using Salesforce ticketed tasks, Leading to a significant boost of over 20% click-through rates (CTR) via Email Marketing.
• Supported the graphics designer in developing ELAM content for retailer promotional offers and strategy, Projection to improve customer visits to targeted ELAM stores.

• Earned valuable experience utilising learning EDM tools like Mail-chimp. While developing a fundamental understanding of Facebook Meta Ads and Google Analytics for improving marketing effectiveness.
• Developed visually appealing content for marketing purposes with the use of Adobe software.
• Creating marketing copy (Brochures for Mazda CX Range). Planning Campaigns for Marketing promotions (End of Financial Year Sale).
• Executed data analysis and entry using Microsoft Excel. Maintained accurate records of all activities performed throughout internship period.

Contributed to various roles during my time at Richmond FC for Richmond Institute of Sports Leadership.

• Educated primary school students on healthy living and physical education through participation in the Tiger PAW Program.
• Contributed to the successful execution of Brando's Buddies Clinic with the participation of Richmond Juniors under the guidance of Brandon Ellis.
• Managed logistics and organization of Bachar Houli Cup, a round robin football tournament.
• Demonstrated strong leadership skills by effectively coordinating and implementing the Richmond Football Club's Finals Activations campaign in 2017 leading to record sales.