Summary
Overview
Work History
Education
Skills
Websites
References
Highlights
References
Timeline
Generic

Nina King

Rose Bay,NSW

Summary

Account Director/Producer with extensive experience in agency environments, driving revenue growth and enhancing client retention through strategic project management. Expertise in digital marketing and team collaboration, consistently delivering measurable results. Strong focus on fostering a positive workplace culture while achieving organisational objectives. Proven track record in client consulting and relationship building, complemented by exceptional communication and leadership skills.

Overview

19
19
years of professional experience

Work History

Producer/People & Culture

The Miroma Project Factory
Sydney
06.2024 - Current
  • Fostered strong client relationships, leading to 100% retention of retainer clients and a 5% increase in revenue through digital roadmap and strategies.
  • Collaborated with clients to translate their vision into creative strategies by leveraging strategic project planning during the discovery phase, aligning budgets and priorities aiming to exceed expectations.
  • Facilitated internal communication to ensure alignment among project teams, fostering collaboration between designers, developers, and producers to solve challenges proactively and deliver optimal app-building results.
  • Successfully navigated agency systems and processes, including Asana, resource allocations, sprints, WIPs, and burndowns, to deliver reports efficiently, ensuring smooth project execution and full transparency at every stage.
  • Acted as the voice and advocate for employees, gathering feedback and providing insights to leadership to shape a better workplace culture.
  • Championed initiatives to improve employee engagement, satisfaction, and retention, contributing to a more inclusive and collaborative environment.
  • Led efforts to align company values with daily practices, ensuring that employees feel valued and heard.
  • Organised team-building events and initiatives to foster strong relationships and a positive, cohesive team culture.
  • Facilitated open communication across teams, creating safe spaces for feedback and promoting a healthy, transparent work atmosphere.

Executive Producer

Doublestar co
Sydney
02.2021 - 10.2023
  • Managed Doublestar key accounts, establishing strong client relationships resulting in 95% client retention and a revenue increase between 20-30% by collaborating with brands to initiate and align marketing and communication strategies into effective campaign execution
  • Identified business opportunity and established DBLSTR FLMS department, enhancing capabilities in film production and increasing revenue by 20%
  • Detected new business opportunities making a 20% conversion rate, enhancing client relationships, resulting in 95% client retention increase and 25% year-on-year revenue growth.
  • Negotiated contracts with actors, writers, directors, and other creative personnel.
  • Orchestrated streamlined processes converting creative vision into concrete results by promoting positive team collaboration while complying with project time constraints and financial limits.
  • Directed creative process, sparked ideation, and carried out impactful research and analysis.
  • Shared knowledge at conferences and smaller events about brand significance and establishment of impactful brand experiences.

APAC Creative Services Director

Octagon
Sydney
06.2014 - 02.2022
  • Led a multidisciplinary creative team of 10 members across APAC, fostering a culture of collaboration and innovation.
  • Developed optimised creative project management and trafficking system, facilitating 20% cut in project turnaround time and 15% boost in overall project effectiveness.
  • Kept daily operations and projects in line with schedule and budget demands.
  • Prepared detailed reports summarizing key metrics associated with various creative initiatives.
  • Communicated with sales department and account executives to update account information.
  • Negotiated contracts and fees with media professionals to secure pricing.
  • Collaborated with internal teams to develop concepts for print, broadcast and online projects.
  • Identified opportunities for cost savings through improved efficiencies within the creative services department.
  • Directed photo shoots, video shoots and audio recording sessions as needed.
  • Recruited, trained and oversaw team of creative and production employees and freelancers.
  • Expertly translated client briefs into actionable strategies, orchestrating cross-functional teams for on-time, within-budget project successes.
  • Reviewed creative briefs from clients to identify objectives, target audiences and deliverables.

Head of Production

CMG/Weber Shandwick
Singapore
06.2014 - 10.2018
  • Led the creative department and fostered the growth of the team by 50% while collaborating across APAC to deliver projects.
  • Streamlined campaign planning and creative project workflows throughout agency to boost efficiency and ensure high-quality deliverables for clients and account teams, resulting in 5% revenue increase
  • Directed a team of up to 12 professionals across various digital content disciplines including strategy, design, editorial, development, video, and SEO and Paid Media specialists.
  • Maintained revenue while focusing on new headcount in other areas within the agency.
  • Educate stakeholders at large on the production execution process to encourage open communication, to better manage projects, clients, and deliverables.
  • Managed projects with high-quality deliverable expectations on smaller budgets, without over-servicing.
  • Determined budgets, production goals and rates based on company policies and requirements.
  • Organized regular meetings with team members to discuss progress, identify problems and devise solutions.
  • Negotiated contracts with vendors and suppliers for securing best terms and prices on raw materials or other goods and services.
  • Enforced company policies, answered coworkers' questions and trained new personnel.
  • Coordinated with multiple departments such as sales, marketing, finance to ensure successful execution of projects.
  • Prepared operations data to produce comprehensive reports to management.
  • Assisted in hiring qualified personnel including interviewing potential employees and providing training programs for them.

Studio Manager

The White Agency
Sydney, Australia
02.2013 - 04.2014
  • Built and kept the creative team at large motivated.
  • Implemented traffic management and new process systems (BBC Traffic).
  • Increased the projects turnaround and timeline efficiency by forecasting, making recommendations on production processes and resourcing.
  • Advised and ensured the resources were equip with all details and a clear brief before commencing work, to reduce revisions and a quality deliverable.
  • Opened communication between internal stakeholders by holding production WIPs to ensure any issues were raised to find solutions and capture any new work.

Sponsorship Manager

AIMIA
Sydney, Australia
07.2010 - 02.2013
  • Project Management of the 18th AIMIA Awards held on Cockatoo Island.
  • Grew sponsor engagement by sourcing new leads through networking and cold calling.
  • Managed the first Australians digital agencies industry salary standards report and launch.
  • Increased sales of event tickets through organic growth and paid media.
  • AIMIA is where the passion for the digital content space really took hold and where I became engulfed in exciting innovation, surrounded by Australian digital influencers. While at AIMIA worked with both existing and new contacts to develop a great sponsorship program for one of Australia’s leading Digital Industry bodies.

Sales & Reservations Coordinator

The Coast, Blackcomb Suites
Whistler, Canada
12.2006 - 05.2010

Sales Coordinator

Sun Microsystems
Sydney, Australia
11.2005 - 01.2006

Education

Certificate III + IV - Fitnes/Group Fitness

FEO Academy
Sydney
12-2025

Bachelor of Arts - Internet Communications

Curtin University
Perth, WA

Diploma of Events Management - Hospitality and Tourism Management

TAFE
Sydney, NSW

Some College (No Degree) - Hospitality Management (Accommodation & Services)

St. Patrick’s Business
Sydney

Skills

  • Project management and event planning
  • Client relationship management
  • Strategic marketing
  • Campaign tactics
  • Digital marketing
  • Resource allocation
  • Communication skills
  • Creative problem solving
  • Team collaboration
  • Negotiation skills
  • Recruitment and screening
  • Performance reviews
  • Financial reporting
  • Personal training and fitness

References

References and work portfolio available upon request.

Highlights

  • Moved to Singapore to build a creative department for IPG agencies.
  • Keynote speaker at the national RSL and Service Clubs Australia Conference on creating meaningful brands.
  • Launched and led a successful films department at DOUBLESTAR CO.
  • Worked closely with Harry Garside - Silver Olympic boxer medalist.
  • Developed AVOW, an app empowering domestic violence perpetrators to seek behavior change support and navigate legal processes.

References

References available upon request.

Timeline

Producer/People & Culture

The Miroma Project Factory
06.2024 - Current

Executive Producer

Doublestar co
02.2021 - 10.2023

APAC Creative Services Director

Octagon
06.2014 - 02.2022

Head of Production

CMG/Weber Shandwick
06.2014 - 10.2018

Studio Manager

The White Agency
02.2013 - 04.2014

Sponsorship Manager

AIMIA
07.2010 - 02.2013

Sales & Reservations Coordinator

The Coast, Blackcomb Suites
12.2006 - 05.2010

Sales Coordinator

Sun Microsystems
11.2005 - 01.2006

Certificate III + IV - Fitnes/Group Fitness

FEO Academy

Bachelor of Arts - Internet Communications

Curtin University

Diploma of Events Management - Hospitality and Tourism Management

TAFE

Some College (No Degree) - Hospitality Management (Accommodation & Services)

St. Patrick’s Business

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Nina King