Niyatha Valappil
Sydney,NSW
Summary
Seasoned collaborator experienced in meeting needs, improving processes and exceeding requirements in team environments. Diligent worker with strong communication and task prioritization skills.
Overview
10
10
years of professional experience
Work History
Business Analyst
Gritstone Technologies
08.2020 - 06.2023
- Led business analysis efforts within the US healthcare, Ed tech and Sales industry, focusing on improving operational efficiency through technology solutions.
- Facilitated requirements gathering sessions, documented user stories, and maintained the product backlog
- Conducted thorough analysis of business processes, identifying areas for improvement and proposing solutions to enhance efficiency
- Worked closely with development teams to ensure user stories were well-defined, estimated, and prioritized based on business value
- Played a key role in sprint planning, backlog refinement, and daily stand-up meetings to ensure consistent progress and issue resolution
- Created process flow diagrams, use cases, and user acceptance criteria
- Conducted user acceptance testing (UAT) to validate solutions against business requirements and ensure alignment with end-user expectations.
- Acted as a bridge between technical and non-technical stakeholders, facilitating effective communication and managing expectations
- Assisted in the implementation of Agile best practices, contributing to the team's continuous improvement efforts
- Conducted user training sessions to ensure smooth adoption of new systems and processes
- Prepared documentation and supported project management activities, including status reporting and progress tracking.
- Improved business processes by analyzing current practices and recommending optimization strategies.
- Enhanced company-wide decision-making by developing comprehensive reports on key performance indicators.
Digital Marketing Analyst
Netstager Technologies
10.2019 - 08.2020
- Designing and implementation of all aspects of the digital marketing activities including Social Media marketing and Google Ads
- Developed engaging content for social media platforms to drive brand awareness and customer engagement.
- Identified the latest trends and technologies influencing the user experience and was responsible for improving the online traffic to websites by 50% using different methods
- Conducted comprehensive market research to identify target audiences and develop personalized marketing messages.
- Optimized digital marketing campaigns for better conversion rates and return on investment.
- Managed Google AdWords campaigns, improving overall click-through rate and cost per acquisition.
- Collaborated with cross-functional teams to execute integrated marketing campaigns across multiple channels.
- Analyzed user behaviors on websites using tools such as Google Analytics, providing actionable insights for improvements in user experience and site performance.
- Implemented email marketing strategies, resulting in higher open rates, click-through rates, and conversions.
- Stayed up-to-date with industry trends and emerging technologies to inform digital marketing strategies and tactics.
- Led A/B testing efforts to optimize landing pages, ad creative, and other digital assets for maximum results.
- Created visually appealing reports showcasing campaign performance metrics for stakeholders'' review and decision-making processes.
- Managed relationships with external agencies to ensure timely delivery of quality creative materials for use in digital advertising campaigns.
- Advised clients on best practices in SEO, PPC, social media management, email marketing, and other digital channels to help them achieve their goals more efficiently.
- Developed keyword lists and optimized website content, driving higher rankings in search engine results pages.
- Coordinated with the sales team to ensure alignment of marketing efforts and lead follow-up processes for optimal conversion rates.
- Initiated market research studies and analyzed findings.
Senior Business Development Officer
Febno Technologies
07.2018 - 08.2019
- Developed key client relationships through effective communication and negotiation strategies.
- Client coordination, Lead generation through online / Social Media channels
- Collaborated with cross-functional teams to improve customer service experience
- Plan, analyze, recommend and implement the multi-channel marketing strategies
- Follow-up on inbound leads generated from various channels
- Consultative selling and client education on the various services provided
- Captured significant competitive business and presented optimum solutions
- Secured partnerships with industry leaders, increasing market presence and credibility.
- Responsible for planning, execution and affiliate marketing database, email, social media, and display advertising campaigns
- Coordinate with internal teams for projects i.e
- Presented compelling proposals to potential clients, demonstrating the value of our products and services.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Creative, ad banners, mailers, website contents
- Managing the planning and execution of Social media campaigns.
Business Development Officer
De Sparrow Solution
04.2013 - 07.2018
- Identify and prospect potential clients in target markets through various channels, such as cold-calling, networking, and referrals
- Boosted client satisfaction by identifying and addressing their specific needs through tailored business solutions.
- Strengthened relationships with key clients by providing exceptional support and maintaining regular communication.
- Collaborated with cross-functional teams for the successful execution of business development initiatives.
- Conduct thorough research to understand client needs, preferences, and competition within the taxi industry
- Negotiate pricing and contractual terms with clients, ensuring a win-win solution for both parties
- Collaborate with the operations and dispatch teams to ensure smooth service delivery and client satisfaction
- Actively follow up on leads, inquiries, and proposals to convert them into sales
- Prepare and present sales reports, forecasts, and analyses to the management team.
- Mentored junior team members, sharing expertise and fostering a collaborative work environment focused on achieving shared goals.
Education
Masters In Business Administration -
Calicut University
01.2013
Bachelor of Science - Zoology
Providence College
India07.2008
Skills
- Communication
- Requirement gathering
- Agile methodology
- Quality Assurance
- Gap Analysis
- Competitive Analysis
- Business Process Improvement
- Product Development
- CRM Systems
- User Acceptance Testing
- Stake holder management
- Microsoft Office Suite
- Team Collaboration
- Analytical Thinking
- Microsoft Azure
- Jira
- Hubspot
- Microsoft Visio
- DevOps
- Lucid Chart
- Critical Thinking
Languages
English
Hindi
References
- Anju Chandran, 9645040659, HR Manager - Desparrow Solution
- Sachna Sundar, 9539866698, Release manager, Vensure HCM
Timeline
Business Analyst
Gritstone Technologies
08.2020 - 06.2023
Digital Marketing Analyst
Netstager Technologies
10.2019 - 08.2020
Senior Business Development Officer
Febno Technologies
07.2018 - 08.2019
Business Development Officer
De Sparrow Solution
04.2013 - 07.2018
Masters In Business Administration -
Calicut University
Bachelor of Science - Zoology
Providence College
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