Noah Wei
Sydney
Summary
Creative and dynamic fashion with extensive experience in styling, photography, and promotion. A proven track record in leveraging fashion insights to drive business strategies and brand growth, complemented by a strong background in live broadcasting and modeling. With the successful launch and management of my women's fashion brand, GinGinYnY, on Taobao, I bring proven digital marketing and e-commerce capabilities alongside a bilingual advantage.
Overview
5
5
years of professional experience
Work History
PR Intern
Hermes China
03.2022 - 09.2022
- Orchestrated effective advertising campaigns, integrating market trends analysis to enhance product visibility and brand loyalty
- Managed the Hermes China headquarters' press room, overseeing the daily maintenance, management, and styling of sample garments and new seasonal collections.
Fashion Stylist Intern
Shanghai Alienaire Garment Fashion Co., Ltd.
06.2021 - 12.2021
- Curated fashion collections for digital campaigns, demonstrating a keen eye for trend-setting styles and consumer appeal.
- Assisted head stylist in developing innovative fashion concepts for editorial photo shoots.
Fashion Editor Intern
Shanghai 7013 Costume Fashion Co., Ltd.
10.2020 - 05.2021
- Developed content strategy focused on upcoming fashion trends, significantly improving engagement on social media platforms.
- Created social media strategies to focus on interaction and engagement, drive traffic and increase awareness.
New Media Operation Intern & Model
Guangzhou Kadoli Costume Fashion Co., Ltd.
04.2017 - 08.2020
- Played a key role in selecting and promoting new fashion lines, aligning product offerings with consumer preferences and trends
- Served as a model for various fashion campaigns and actively participated in live broadcasting, enhancing brand engagement and online presence.
Education
Master of Public Relations and Advertising -
University of New South Wales (UNSW)
Master of Journalism and Communication -
Xi'an International Studies University
Skills
- Expertise in fashion trend analysis and market demands
- Strong capability in digital marketing and e-commerce strategy
- Proven track record in product selection and branding
- Proficiency in customer relationship management and sales growth
- Flexible and Adaptable
Entrepreneurial Venture
GinGinYnY Fashion Brand, Founder & Designer, Established and successfully ran GinGinYnY, a women's fashion brand focused on online sales through Taobao., Over 20,000 AUD in sales within the first three months.
Personal Information
- Student Visa, applying for a PhD in Australia with plans to settle.
- Fully available until the end of May; from June, available except Tuesdays and Wednesdays.
Languages
Chinese (Cantonese)
Native or Bilingual
English
Professional Working
Timeline
PR Intern
Hermes China
03.2022 - 09.2022
Fashion Stylist Intern
Shanghai Alienaire Garment Fashion Co., Ltd.
06.2021 - 12.2021
Fashion Editor Intern
Shanghai 7013 Costume Fashion Co., Ltd.
10.2020 - 05.2021
New Media Operation Intern & Model
Guangzhou Kadoli Costume Fashion Co., Ltd.
04.2017 - 08.2020
Master of Public Relations and Advertising -
University of New South Wales (UNSW)
Master of Journalism and Communication -
Xi'an International Studies University
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