Noelia Lago

• Manage the execution and delivery of EDMs (Email Direct Marketing) using Salesforce, ensuring accuracy and timeliness in campaign deployment
• Oversee advertising strategies across various digital platforms to enhance brand visibility and engagement
• Lead the creation of content, including photography and videography, in both studio and on-location settings to support marketing initiatives
• Plan and curate a comprehensive content calendar, aligning with organizational goals and ensuring consistency across all communication channels
• Manage and update the organization's website, optimizing for user experience and ensuring all content is current and relevant
• Collaborate with cross-functional teams to develop and execute marketing campaigns that support key events and initiatives, driving awareness and engagement for PanKind's mission

Lead creative direction for Hi Chila, specializing in photography, videography, and content creation for a wide range of clients, including individuals, brands, and events.

• Develop and execute tailored visual strategies that align with client needs, focusing on capturing authentic and compelling imagery.
• Produce high-quality visual content, including product photography, portraits, event documentation, and social media assets, utilizing both digital and analog techniques.
• Manage all aspects of the business, from client acquisition to project management, ensuring timely delivery of creative projects.
• Plan and execute social media campaigns, creating engaging content to grow online presence and build brand recognition.
• Collaborate with other creatives and clients to deliver multi-platform visual content, including reels, short videos, and photography portfolios.
• Stay up to date with industry trends and continuously refine creative processes to maintain a high standard of work.

• Created marketing materials and proposals
• Worked on strategic messaging and branding initiatives
• Identified business opportunities and developed winning proposals
• Managed multiple projects simultaneously, ensuring timely delivery and consistent quality across all assignments.
• Conducted thorough research on industry trends and best practices, keeping clients informed and maintaining a competitive edge in the market.
• Collaborated with cross-functional teams to create compelling marketing materials that drove sales growth and brand recognition.

• Specialized in logo design, flyers, and custom designs for printing
• Worked closely with clients to adapt designs for various products
• Conceptualized creative designs for print materials, banners, and signs.
• Created digital image files for use in digital and traditional printing methods.
• Employed design fundamentals when selecting typography, composition, layout, and color in design work.
• Met with customers to present mockups and collect information for adjustments.

• Developed and implemented marketing strategies
• Conducted market research and executed digital marketing campaigns
• Managed social media accounts and created engaging content
• Analyzed campaign performance and optimized audience engagement
• Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
• Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
• Boosted online engagement by optimizing website content for SEO.

• Led branding and marketing strategies for Compete RE and Home Property Agents, driving visibility and engagement.
• Developed and executed tailored branding strategies aligned with clients' identities and target audiences.
• Managed paid media advertising campaigns, utilizing Google Ads to optimize visibility and increase engagement.
• Ensured seamless execution of campaigns from inception to launch, maintaining attention to detail and strong time management.
• Fostered strong client relationships as the primary liaison, ensuring clear communication and alignment with client visions.
• Contributed to lead generation and client base expansion through strategic networking efforts.
• Oversaw budget management, advertising, and client relationship management, resulting in successful branding campaigns.

Skills:
Branding · Paid Media Advertising · Google Ads · Social Media Strategy · Digital Content · CRM · Project Management · Lead Generation · Budget Management · Communication · Networking · Analytical Skills · Time Management · Canva · Digital Marketing.

• Led a design accessories business focused on cruelty-free and sustainable products, reflecting a commitment to ethical practices.
• Managed all aspects of the business, including design, manufacturing, account management, marketing, and customer support.
• Sourced materials that adhered to strict cruelty-free and sustainable standards, with a focus on minimizing environmental impact.
• Oversaw manufacturing processes to ensure high-quality craftsmanship and consistency across products.
• Developed and executed marketing campaigns, leveraging social media to build brand awareness and promote the brand's ethical values.
• Provided exceptional customer service, addressing inquiries and ensuring positive experiences for clients.
• Grew CHILA from a small venture into a recognized brand known for its environmentally friendly and high-quality accessories.

• Managed all user research and design activities to optimize customer experience in the online shopping sector.
• Conducted in-depth research to gather insights on customer preferences and needs, informing design decisions.
• Collaborated with the design team to develop visually appealing and user-friendly multimedia websites.
• Acted as a liaison between the design and retail departments, ensuring alignment and seamless integration of design elements into retail operations.
• Utilized data analysis and iterative design improvements to enhance the online shopping experience and drive customer satisfaction.
• Contributed to the supermarket's digital growth through continuous enhancement of user experience.