Noelle Alphonse
Sydney
Summary
Dynamic and team focused marketing and brand manager focused on delivering integrated marketing solutions to create unparalleled customer experiences. Proven ability to generate mutual beneficial outcomes for brands and consumers through strategic and creative marketing strategies with strong relationship and project management skills.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing & Brand Manager
Barbeques Galore
10.2019 - Current
- Leading Barbeques Galore brand relaunch incorporating brand, creative and communications strategy resulting in heightened awareness by 2000 base points and deepened brand choice preference among the Australian population within 9 months.
- Leading the brand loyalty strategy encompassing audience analysis, customer experience, marketing and communications strategy increasing brand advocacy by 8% YoY
- Leading the launch of Salesforce Marketing Cloud resulting in heightened traffic to site by 26% MoM. This included project management across internal and external teams for ontime delivery, training and support.
- Managing all media activity and marketing collateral from strategy to execution to ensure all go to market communications align to brand platform and media effectively reaches key audiences to recruit t brand resulting heightened ad recall and exceeding business targets.
- Effectively collaborating with the wider business unit including product, customer service and finance departments to ensure media, creative and communications strategy for product promotions and product launches effectively reach and impact audiences exceeding commercial revenue targets.
- Establishing and maintaining significant external relationships with agencies and vendors enabling third parties to support the brand across peak trade period, brand activations and product launches resulting in an increase increased online traffic and store footfall by 30% YoY.
- Managing marketing budgets and ensuring the wider team works within the parameters to develop and implement mixed marketing strategies to reach and acquire new audiences exceeding commercial revenue targets.
- Maintaining a supportive and positive working environment allowing through transparent and continuous communications resulting in the highest NPS internally.
Senior Account Manager
Mediabrands Reprise
02.2017 - 09.2019
- Senior Account Manager across the direct clientele of Reprise leading and managing top tier clients and brands.
- Strengthening and maintaining positive client relationships through collaborative management style and identifying meaningful client opportunities to meet business revenue targets.
- Project management across business units including design and creative, digital marketing, partnerships and media to meet client marketing needs and grow clients business. Significant opportunities identified within financial client leading to an increase in conversions by 12% and 7% CPA reduction.
- Facilitating creative workshops and leading the creative and omni-channel strategy resulting in increased awareness and brand saliency. This drove greater online presence and brand sentiment for beauty brand.
- Client Referral Rating achieved at 9 out of 10 across two consecutive quarters for exceptional team performance to meet clients intrinsic and commercial needs.
- Improved performance with an uplift in conversion rate by 3.2 times by increasing user experience across site through integrated paid, SEO and CRO solutions.
- Liaising with various publishers and networks to understand new technologies and emerging trends to adapt specific solutions across clients and brands to meet business needs.
- Fostering a safe and innovative workspace for each individual to learn and grow across the digital solutions in order to deliver excellence through open and constructive dialogue.
Digital Specialist
GroupM
04.2015 - 02.2017
- Digital management across brands beauty, retail, e- commerce, quick service restaurants, FMCG and entertainment. This includes specialising in SEM and SEO strategies to meet brand's targets.
- Liaising with clients to manage client expectations in negotiating budgets for optimal digital performance to set realistic KPI’s and targets to be achieved.
- Digital marketing channel mix implementation and optimisation for greater online market share and visibility impacting online traffic by 300% YoY for well known beauty brand.
- Market trend analysis and audience optimisation across digital channels increasing conversion volume by 42% in AU market, 58% in NZ market and 65% in UK market for retail client with lower cost per conversions (CPA) within six months.
- Liaising with vendors to provide an aligned and solid performing mobile strategy for QSR resulting in greater mobile presence for QSR exceeding app KPI’s and aligning online and offline goals.
- Strategic development and implementation across SEM and video campaigns for entertainment group resulting in higher engagements for greater market awareness and reach.
- Using analytics to measure the effectiveness of digital channels impact to store sales allowing greater insights and learning’s for optimisations and reinvestment of budgets providing greater ROI.
Digital and Social Media Manager
The Creative Web
03.2014 - 04.2015
- Managing social media business accounts being Wish, Wishfit and Kswiss.
- Devised digital marketing & ecommerce strategies encompassing SEO & PPC, blogger outreach and social media marketing tactics to generate brand awareness, user engagement and online sales.
- Worked closely with marketing team to develop new social media strategy, replacing overt sales pitches with focus on engagement and customer care.
- Developed marketing content such as engaging, viral content to build social media audience, including contests, original videos and crowd-sourced voting applications. This grew Facebook ‘likes’ by more than 40x for wish.
- Conducted A/B tests to optimise all ads resulting in an immediate performance improvement by 84% for Kswiss.
- Launched first concerted e-mail marketing strategy and grew contact database by 78%.
- Analyzed and reported social media and online marketing campaign results including auditing content to identify SEO/traffic generation opportunities and then led team of freelance writers to create high-impact “cornerstone” content. This increased social media growth of wish by 25%.
Education
Bachelor of Commerce - Marketing
University of Notre Dame Australia
Sydney, NSW04.2015
Bachelor of Communications - Journalism
University of Notre Dame Australia
Sydney, NSW04.2015
Higher School Certificate -
St. Ursula's College
Kingsgrove, NSW11.2009
Skills
- Leadership Skills
- Interpersonal skills
- Creativity
- Adaptability and resiliency
- Organizational skills
- Attention to detail
- Problem-solving skills
- Communication skills
- Analytical Skills
- Project Management
- Negotiation
- Relationship Management
- Finance Management
SOFT SKILLS
- Strategic Planning
- Market Research
- Marketing Communications
- Branding
- Media Planning
- Digital Marketing incl SEM, SEO Content & EDM
- Google Analytics
- Social Media Marketing
- Customer acquisition
- Partnerships
- Salesforce
- MS Office
HARD SKILLS
Accomplishments
- Driven x Design Sydney Design Silver Awards for Branding & Identity to Marketing & Film 2021
- Inside Retails Top 20 coolest retailers for 2020
- The Outdoor Media Association’s Creative Collection for Best Use of Digital 2020
Certification
- The Gap Partnership: The Negotiation Room - 2020
- Google Marketing Platform - 2019
- Facebook Blueprint - 2019
- Certificate of proficiency in the vocation of financial services nsw [department of education and communities] - 2012
- Certificate iii in financial services - 2012
Enjoyment
- Travel
- Adventure
- Food
- Fashion
- Beauty
- Fitness
Timeline
Marketing & Brand Manager
Barbeques Galore
10.2019 - Current
Senior Account Manager
Mediabrands Reprise
02.2017 - 09.2019
Digital Specialist
GroupM
04.2015 - 02.2017
Digital and Social Media Manager
The Creative Web
03.2014 - 04.2015
Bachelor of Commerce - Marketing
University of Notre Dame Australia
Bachelor of Communications - Journalism
University of Notre Dame Australia
Higher School Certificate -
St. Ursula's College
- The Gap Partnership: The Negotiation Room - 2020
- Google Marketing Platform - 2019
- Facebook Blueprint - 2019
- Certificate of proficiency in the vocation of financial services nsw [department of education and communities] - 2012
- Certificate iii in financial services - 2012
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