Nofoitumua Uelese
Samoa
Summary
Results-driven marketing professional with a proven track record of leading teams to success. Focused on fostering collaboration, optimizing marketing strategies, and delivering measurable outcomes. Skilled in strategic planning, campaign execution, and driving continuous process improvement. Known for adaptability and consistently meeting evolving market demands, with extensive experience in developing and executing high-impact marketing campaigns that drive brand growth and engagement.
Overview
13
13
years of professional experience
Work History
Site & Well-being manager
Blazing Labour
10.2023 - Current
- Manage relationship with clients in the industry
- Manage and monitor employee performance
- Ensuring physical and mental well-being of employees are taken care of
- Evaluating, Analyzing and Identifying upselling opportunities within AMG (client)
- Manage and monitoring all company properties and vehicles used by employees
- Represent company in any and all industry events
- Maximized performance by monitoring daily activities and mentoring team members.
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
Marketing Executive
Digicel Samoa Limited
06.2022 - 09.2023
- Concept building for brand campaigns
- Planning, execution and timely delivery of all marketing campaigns
- Ensure all required assets are supplied to the Hub Team for delivering campaign visuals
- Lead discussion with Hub Team on all material needed for campaigns
- Ensure compliance with relevant standards and guidelines through audit measures
- Media Planning & Brand Visibility
- Plan and execute brand visibility across events that company sponsors or conducts
- Lead all discussions/governance calls with Hub Team
- Coach and groom staff in Marketing Department
- Manage relationship with media and suppliers
- Assist with negotiations with suppliers
- Assist with managing budget
- Represent Digicel on all live radio and tv talk shows
Area Executive
Digicel Samoa Limited
01.2021 - 01.2022
- Developing departmental sales channel for recharge, SIMs and handsets
- Identify all Branding opportunities to Line Manager
- Manage all commercial aspects of the department
- Manage relationship with resellers
Marketing
Samoa Airways
01.2019 - 01.2020
- Develop and build concepts for marketing campaigns and strategies
- Monitor and updated Social Media platforms/website/ all media outlets
- Gather and analyze data for marketing purposes(SEO,Hootsuite, DMO)
- Manage and negotiate all marketing contracts with Promos & campaigns with TAs, Wholesalers, Consolidators, Samoa Tourism Authority..etc
- Adherence to Brand Guidelines
Manager
Star Signz
11.2015 - 01.2019
- Scheduling of projects and resource allocation
- Costing of projects
- Maintaining contract documents
- Produce progress reports
- Safekeeping of all documents related to projects to ensure staff don’t tamper with them, alter or remove any information
- Supervise daily operations
- Onsite visits to monitor staff for various projects
Assistant Producer/Director
Skylite
03.2012 - 10.2015
- Develop work plans and schedule meetings with interested clients
- Meet clients to discuss concepts for their advertisements and timelines
- Write edited scripts used for production
- Gather talents for production
- Costing for TVC
- Schedule meetings with production crew
- Filming of advertisements
- Direct talents and production crew to improve advertisements
- Schedule meetings with editing crew
- Review advertisements drafts and provide feedback to the editors
- Contact client for settlement
Education
Bachelor of Commerce - Economics and Management
National University of Samoa
01-2019
University Preparatory Year -
National University of Samoa
01.2010
Pacific Senior School Certificate -
Samoa College
01.2009
Samoa School Certificate -
Samoa College
01.2008
Skills
- Time Management
- Leadership Skills
- Interpersonal Skills
- Analytical Skills
- Digital marketing
- Social media marketing
- Staff management
- Marketing campaign development
- Strategic planning
- Brand development
- Market analysis
- Verbal and written communication
- Complex Problem-solving
- Staff training and development
- Operations management
History of projects
- 2023 – Be you (fastest network)
- 2023 – Digicel Marist 7s (first ever)
- 2023 – Digicel Miss Samoa Pageant (first ever)
- 2023 – Back to school
- 2022 – Freedom Campaign
- 2021 – Rebranding of resellers
- 2020- Travel Ready Campaign
- 2020- Talofa Campaign
- 2020- Samoa Airways Brand Guidelines
- 2020- Beautiful will always be here campaign
- 2020- Samoa Airway Savaii Launch
- 2020 - We love Samoa viral video (singing in the aircraft)
- 2019- Taula re-branding of Upolu and Savaii
- 2019- South Pacific Games Branding
- 2018 – Farmer Joe Saleimoa Branding
- 2018 – Farmer Joe Ululoloa Branding
- 2018- Samoa Submarine Cable branding for port Depot launch
- 2018- PSSR Campaign (MCIL and ADB)
- 2017- 4G network Campaign
- 2017- Bluesky Best Buddy Campaign
- 2016- Digicel Pacific Christmas Campaign
- 2015- Be extraordinary Campaign Digicel
- 2015- SCB Internet Banking Campaign
- 2014- Share A Smile Campaign
- 2014- STA Beautiful Samoa Campaign
- 2013- Farmer Joe Vaitele branding
- 2012 – Taxi Launch
- 2012 – Samoa Breweries Company Launch (Taula)
References
- Hope Tupai, Saas Manager, Blazing Labour, hope@paclite.com.au, +61477153932
- Molilaauifogaa Seanoa Laumua, Managing Director, Sleeping Giant Films/Niumedia, moli@niumedia.ws, 7740255
Membership
- 2020- Current, T.A.U (Taiala Alofa mo Ufanafana)
- 2017- 2020, Aana Chiefs Manager/coordinator
- 2019- Current, Samoa National Volleyball Team (Indoor & Beach)
- 2016- 2020, Nazarene Youth International President (Samoa & American Samoa)
- 2015- 2018, Member of NOBESITY group
- 2015-2017, Member of ONE TOUCH Bootcamp Ministry group
- 2014- 2016, Member of Samoa Netball Association
- 2008, Member of Samoa College female rugby team
Personal Information
- Citizenship: Samoa
- Date of Birth: 10/19/92
Timeline
Site & Well-being manager
Blazing Labour
10.2023 - Current
Marketing Executive
Digicel Samoa Limited
06.2022 - 09.2023
Area Executive
Digicel Samoa Limited
01.2021 - 01.2022
Marketing
Samoa Airways
01.2019 - 01.2020
Manager
Star Signz
11.2015 - 01.2019
Assistant Producer/Director
Skylite
03.2012 - 10.2015
University Preparatory Year -
National University of Samoa
Pacific Senior School Certificate -
Samoa College
Samoa School Certificate -
Samoa College
Bachelor of Commerce - Economics and Management
National University of Samoa
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