Nonki Bhardwaj

• Leading Pan - India ads Monetization across Paytm ecosystem for Telco, Broadband/DTH categories and few OTT, Media, FMCG brands.
• Strategizing & driving month on month campaigns for accounts like Airtel, Vodafone Idea, Dish Tv, Tata Play,Binge, Mc Donalds, Lakme,Skincare, Plum goodness Skincare india. Fancode app, Hoichoi app, Kuku Fm,& Many others.
• Provide customized full funnel advertising solutions to the brands to make their communication reach to the relevant Paytm transaction audience via various payment signals or 3rd Party and help them maximize the ROI.
• Recognized by management for providing exceptional ads solution. For e.g Create customized Microsite page to collect FPD, Integration of tracker like API to receive end to end performance date for better campaign optimization, Plan Innovative product combination of Offline + Online brands KPI attribution and closely co - ordinate with SM & affiliate marketing team to deliver overall successful campaign.
• Maintain Daily report & trackers to check the revenue consumption and plan the inventories to deliver the campaign KPI’S. & reconcile the billing to maintain the platforms P&L by the month end.
• Contributed to team work by closely working with cross - functional team to deliver the best in the clients interest, schedule client-facing presentations to communicate association & various avenues, Developed short and long-term sales strategies to gain market share, uncover new opportunities and increase revenue.

Achievements:

• Scaled Telecom Vertical YoY ( Growth by 125% in 2022 ), Won Gold at MOBEXX summit for delivering performance excellence in Native advertising campaign for "AIRTEL"
• Won early employee of the Month in my 4th working month at Paytm ads

• Handled various brands in the west region, Conceptualized Digital led ideas, Pitch & Execute brand campaigns including content creation, Managed offline Sponsorships events and orchestrated end to end campaigns amplification via digital platforms, Planned Rich media to build up various interactive elements.
• Communicated with internal & external teams and ensured all follow-up items were completed accurately and timely.
• Monetized New Ad Formats & Revenue Streams — Display/Banner Ads, Manage E-com inventory & Brand collaboration, Influencer Marketing.( Manage contract with brands and manage 360 Celebs / Social Media lnfluencers led Brand shoots & events.)

• Responsible for hitting Monthly sales targets, revenue generation & maintaining key client/media agency relationships to generate business from the existing cliental list.
• Lead Media marketing & advertising campaigns in terms of End-to-End brand's campaign execution, outcome & client delight including ideation & curate post EVAL Sheets/presentation.
• Pitching multimedia-platform campaigns to brands ( Mix of Radio + TV + On ground + Digital) & acting as a single point of contact for brands & media agencies, catering to the needs of both the parties.
• Establishing & maintaining strong relations with key decision makers to ensure repeat business. Generating & Analyzing P&L while executing Multimedia campaigns (That Included Traditional media advertisement plan, Display Ads, OHH, Influencer marketing, Digital Marketing Etc.)
  
  Achievements:
• Developed award winning campaigns with Star India Tv, Vodafone, BCCL ( Board of Control for Cricket in India), Disney + Hotstar by leading Market share in Radio ads category and achieved exclusive multimedia closures with Star Sports.
• Won 2 Gold's at Abby innovative Ads Fest & 1 Gold award at Golden MIC for Star sports ISL Radio Football Rivalry and Asia World Cup.

• Identifying & acquiring new clients through existing leads, cold calling, referrals and any other self-generated lead.
• Have been a positive and an active team player sourcing Prestigious American Express Credit Cards. (Retail, Channels, Corporate - Consultative Sales)
• Engaging with premium clients and build relationships to deliver a positive customer experience.
• Tracking and reporting sales performance including pipeline, acquisition results.
• Attend relevant industry and partner conferences, tradeshows and networking events to build strong database.

Achievements:

• Achieved all the 3 Fast Track Promotions in 1Year 8Months tenure.
• Rewarded with certificate for Consecutive Months to achieve targets month after months
  

• Managing Google Rankings & analyzing company’s website, check the content writing and keywords bidding.
• Calling up the client and educating them how beneficial Social Media will be to their industry and the importance of SEO, SMO ,SEM, PPC for their business.