Summary
Overview
Work History
Education
Skills
Timeline
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Norma Matta

Sydney

Summary

I’m a senior technology leader with over 20 years of experience delivering complex, data-driven digital, and technology projects. I excel at aligning technology strategies with business objectives, developing strategic roadmaps, leading cross-functional teams, and implementing solutions that enhance business performance.

I work closely with senior leadership to ensure initiatives align with organisational priorities, driving efficient execution and continuous improvement. I lead teams, manage roadmap priorities, oversee large-scale projects, and promote strong collaboration between business, technology, and executive stakeholders to achieve long-term success. Committed to best practices, I focus on accuracy and bring clarity to ambiguous situations, effectively addressing complex challenges.

Overview

25
25
years of professional experience

Work History

Head of Tech Delivery & Solutions

Freedom Furniture
11.2022 - Current
  • Developed and currently manage Freedom's strategic pipeline of business, technology, and data initiatives that are aligned with organisational goals.
  • Implement and oversee a prioritisation framework to optimise resource allocation and ensure high-impact investments
  • Work closely with executive leadership to align priorities, address conflicts, and ensure the successful delivery of strategic initiatives
  • Lead a team of Business Analysts who gather requirements, analyse business needs, and deliver actionable insights to drive process improvements and support strategic initiatives
  • Lead cross-functional teams to deliver complex technology solutions, including Microsoft Fabric, D365 FinOps, HRIS, Infinity POS, PowerBI, PowerApps solutions, Microsoft Fabric and new data models for executive reporting
  • Work with PMO to ensure effective governance, resource allocation, and alignment of projects with strategic priorities
  • Partner with 3rd party technology vendors to ensure timely delivery of projects in the work pipeline
  • Organised an IT conference to facilitate collaboration and knowledge sharing in our technology team.

Head of Digital Delivery

WINC
04.2018 - 11.2022
  • Partnered directly with C-level, senior business, and technology leaders to develop a digital and eBusiness roadmap, promoting a seamless omnichannel customer experience.
  • Managed 35 professionals across Australia and New Zealand, including integration developers, web and data engineers, solutions architects, project managers, and business analysts.
  • Delivered a roadmap for nine digital platforms, working closely with CX, UX, and digital optimization teams.
  • Led the Digital Steering Committee.
  • Tracked the digital/eBusiness budget and managed it accordingly.
  • Implemented a cross-functional team operating framework.
  • Consulted with vendors, suppliers, and customers to maximize the success of digital and EDI projects.
  • Key projects included: moving digital platforms from on-prem to Azure cloud, the merger of OfficeMax and Staples (outlined in the role below), self-service functionality to reduce operational costs and improve customer experience, web enhancements to improve site speed and customer experience, and PCI compliance.
  • Defined and reported on metrics to drive improvements.

Merger & Transformation: Head of Digital Delivery

WINC (Staples and OfficeMax Merger)
04.2018 - 11.2019
  • Assumed leadership of the digital stream for the merger under PMO.
  • Delivered B2C and B2B digital platforms, including integration with SAP, Salesforce, infrastructure, WebMethods, Step, Adobe Analytics, payment systems, and master data.
  • Migrated all OfficeMax customers to the WINC digital platform (approximately $250M via this channel).
  • Migrated EDI customers from OfficeMax to WINC, including punch-out catalogs and document exchange (approximately $15M via this channel).
  • Partnered with PMO, C-level leadership, and heads of business functions to devise and roll out a change management plan for internal and external customers across Australia and New Zealand.
  • Decommissioned OfficeMax digital platforms and retired domain names.
  • Led four teams on the merger: Integration Developers, Web Developers, Project Managers, and Business Analysts.
  • Led four teams on the merge: Integration Developers, Web Developers, Project Managers, and Business Analysts.

Head of EBusiness (Australia & New Zealand)

OfficeMax
06.2010 - 04.2018
  • Developed a B2B and B2C digital roadmap, delivering a seamless omnichannel customer experience across Australia and New Zealand.
  • Collaborated with company executives and department leads to align and execute strategic initiatives.
  • Coordinated efforts across sales, marketing, digital support, and operations teams to ensure the successful execution of roadmap initiatives, while managing third-party vendors to deliver on key objectives.
  • We formed the eBusiness consultancy team to support our business units in designing and implementing digital solutions that are fit for purpose, training internal and external customers, and facilitating customer/vendor EDI integrations.
  • Supported the sales team through customer engagements on digital platforms.
  • Launched eBusiness campaigns to all states and territories, training national and regional sales teams.
  • Regular reporting to OfficeMax executive management in ANZ.
  • Led the eBusiness steering committee.
  • Key projects included: 2 site reskins within 3 years, self-service functionality to reduce operational costs and improve customer experience, web enhancements to improve site speed and customer experience, decommissioned Magento platform, annual improvements to the Back to School digital offering, reviewing, and streamlining business processes.

EBusiness Integration Project Manager

Star Track Express
09.2008 - 06.2009
  • Delivered B2C and SOA Projects under PMO to enhance data delivery for warehouse management systems.
  • I was approached by the eBusiness Director at OfficeMax, and transitioned into a new role.

EBusiness Solutions Manager (ANZ)

Wesfarmers Industrial & Safety (WIS)
07.2004 - 09.2008
  • Partnered with c-level executives and senior leaders to design seamless Omnichannel customer experiences and create effective eBusiness roadmaps.
  • Developed and managed a digital and eBusiness roadmap across 10 trading streams at WIS, optimising supply chain and standardising B2B implementations to drive sales growth.
  • Led and restructured the eBusiness team across Australia and New Zealand, including eBusiness Coordinators, Integration Consultants, Analysts, and Senior Web Designers, to better support the eBusiness strategy.
  • Streamlined B2B project rollouts, reducing delivery time from 3 months to 4 weeks, and migrated vendors and customers from EDI VANs to HTTPS, cutting transactional costs.
  • Oversaw the decommissioning of old web servers, and led the migration of web and punch-out users to new platforms, while enhancing document deployment plans for B2B projects.
  • Delivered annual eBusiness conferences and training for regional managers.
  • Worked hird-party vendors to facilitate customer integrations.
  • Featured in Tectorque magazine, 2005.

Integration & Application Developer

Wesfarmers Industrial & Safety (WIS)
09.2000 - 07.2004
  • Developed and implemented eBusiness solutions for customers and suppliers.
  • Developed, maintained, and supported WIS’s business systems, including inventory, ordering, purchasing, invoicing, accounting, freight, and eBusiness.
  • Maintained eBusiness infrastructure, ensuring an uptime target of 99%.
  • Proactively seek to identify potential areas of business process improvements within the WIS group.
  • Provided accurate and achievable estimates of the efforts required to implement trading partners, with a target of meeting these estimates of greater than 90%.
  • Developed, tested, and implemented end-to-end B2B, B2C, and A2A solutions for internal and external customers.
  • Provide consultancy to customers on B2B and B2C solutions, as required.
  • Managed and reviewed core systems data to ensure integrity and consistency within agreed standards.
  • Proactively identify and respond to data analysis and reporting needs in the WIS group.
  • Devised training materials for user reference and trained users in new software applications.

Education

The Neuroscience of Leadership

01.2025

FYI – For Your Improvement - Development and Coaching

01.2012

PRINCE2 certified - Agile, Waterfall, and hybrid methodologies

01.2009

B.Sc. - Information Systems

UNSW
01.2001

Skills

  • Strategy and roadmap development
  • Business process optimization
  • B2B, B2C, and EDI integration
  • Cloud and infrastructure solutions (Azure, AWS)
  • System architecture and design
  • Project and change management
  • Cross-functional team leadership
  • Vendor and stakeholder management
  • IT governance and compliance
  • Analysis, design, and delivery execution
  • Strong verbal and written communication skills
  • Project planning and team building
  • Problem resolution
  • Training and development

Timeline

Head of Tech Delivery & Solutions

Freedom Furniture
11.2022 - Current

Head of Digital Delivery

WINC
04.2018 - 11.2022

Merger & Transformation: Head of Digital Delivery

WINC (Staples and OfficeMax Merger)
04.2018 - 11.2019

Head of EBusiness (Australia & New Zealand)

OfficeMax
06.2010 - 04.2018

EBusiness Integration Project Manager

Star Track Express
09.2008 - 06.2009

EBusiness Solutions Manager (ANZ)

Wesfarmers Industrial & Safety (WIS)
07.2004 - 09.2008

Integration & Application Developer

Wesfarmers Industrial & Safety (WIS)
09.2000 - 07.2004

The Neuroscience of Leadership

FYI – For Your Improvement - Development and Coaching

PRINCE2 certified - Agile, Waterfall, and hybrid methodologies

B.Sc. - Information Systems

UNSW

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