Norris Jajjo
Sydney,Australia
Summary
Visionary sales executive with 20+ years of experience leading national teams, scaling revenue, and delivering digital transformation for top-tier technology and security organizations. Expert in architecting AI-driven sales strategies, building high-performing teams, and forging C-level partnerships. Proven track record of exceeding targets, optimizing operations, and driving market expansion through innovation, data-driven decision-making, and relentless execution.
Overview
25
25
years of professional experience
1
1
Certification
Work History
National Sales Manager
Digital Armour
02.2025 - Current
- Drove $1M+ in new AI solution sales, positioning Digital Armour as a market leader in AI-driven revenue generation.
- Rebuilt CRM into an AI-powered platform, automating lead scoring and predictive analytics.
- Expanded and mentored sales team by 150% in 90 days, aligning talent with digital transformation goals.
- Negotiated improved vendor terms, increasing profitability and market share.
- Developed national vendor engagement programs and established AI thought leadership events.
National Sales Manager
Astron Technology
04.2024 - 02.2025
- Led and developed a 17-member sales team, achieving 300% recruitment growth and boosting market presence.
- Designed and executed sales strategies, consistently exceeding revenue targets.
- Launched monthly vendor marketing programs, expanding the sales funnel and brand reach.
- Delivered sales training and orchestrated national events to strengthen client and vendor relationships.
National Business Development Manager
Ingram Micro – Cyber Security
11.2022 - 04.2024
- Increased annual cybersecurity revenue from $6M to $11M in one year through strategic B2B partnerships.
- Enhanced vendor engagement and negotiated margin improvements for partners.
- Led national event delivery, strengthening market share in hardware and software solutions.
National Business Development Manager
Armourguard Security
08.2019 - 10.2022
- Surpassed $7M in sales in year one, exceeding targets by 40%.
- Secured new business through successful RFP responses and deepened relationships with senior client stakeholders.
Managing Director
NJAM Limited
04.2019 - 05.2021
- Founded and scaled ICT business to 1,500+ clients and $1.3M+ monthly recurring revenue.
- Achieved 22,000 user base and $85K average monthly net profit at exit.
- Built strategic partnerships and positioned NJAM as a preferred ICT provider for SMBs.
Business Solutions Architect (Contract)
LANtech
08.2018 - 08.2019
- Productized solutions for industry verticals, driving 20% business growth in 8 months.
- Managed $3M+ in new revenue through portfolio and contract leadership.
Business Solutions Architect (Contract)
Fujitsu New Zealand
09.2017 - 08.2018
- Led digital transformation for government and enterprise clients, including IoT, AI, and PaaS solutions.
- Developed sales strategies aligned with client budget cycles.
Senior Relationship Manager
CodeBlue IT
09.2015 - 09.2017
- Increased annual revenue by $2.5M through commercial contract innovation and pipeline management.
- Led team in delivering end-to-end ICT solutions and managed service catalogues.
Senior Recruiter, Team Leader, Branch Manager, Personal Banker
Parker Bridge IT Recruitment
01.2012 - 01.2015
Senior Recruiter, Team Leader, Branch Manager, Personal Banker
Bank of New Zealand
01.2001 - 01.2012
Skills
Sales leadership
Networking expertise
Sales strategies
Strategic planning
Forecasting
Relationship building
Analytical thinking
Product knowledge
KPI tracking
Staff recruiting
Sales training
Key account management
Accomplishments
- $1M+ New AI Revenue: Launched and scaled AI-powered sales solutions, including Microsoft Copilot and CRM transformation, generating $1M+ in new business within 6 months.
- 300% Team Growth: Recruited and developed high-performing sales teams, driving 300% headcount growth and market visibility at Astron Technology.
- $5M+ Revenue Uplift: Elevated Ingram Micro’s annual cybersecurity revenue from $6M to $11M in one year through strategic B2B partnerships and vendor engagement.
- $1.3M+ Recurring Revenue: Founded and scaled NJAM Limited to $1.3M+ monthly recurring revenue and 22,000 users, achieving $85K average monthly net profit at exit.
Certification
- ITIL Certificate in IT Service Management, AXELOS, 2015
- Trend Micro Training (MSP Foundation, Cloud One, Vision One, Worry-Free XDR), 2023
Languages
English
Bilingual or Proficient (C2)
Arabic
Advanced (C1)
Timeline
National Sales Manager
Digital Armour
02.2025 - Current
National Sales Manager
Astron Technology
04.2024 - 02.2025
National Business Development Manager
Ingram Micro – Cyber Security
11.2022 - 04.2024
National Business Development Manager
Armourguard Security
08.2019 - 10.2022
Managing Director
NJAM Limited
04.2019 - 05.2021
Business Solutions Architect (Contract)
LANtech
08.2018 - 08.2019
Business Solutions Architect (Contract)
Fujitsu New Zealand
09.2017 - 08.2018
Senior Relationship Manager
CodeBlue IT
09.2015 - 09.2017
Senior Recruiter, Team Leader, Branch Manager, Personal Banker
Parker Bridge IT Recruitment
01.2012 - 01.2015
Senior Recruiter, Team Leader, Branch Manager, Personal Banker
Bank of New Zealand
01.2001 - 01.2012
CORE COMPETENCIES
Sales Leadership | Business Development | AI & Digital Transformation | Cyber Security Sales Team Building & Talent Development | Key Account Management | P&L & Budgeting | Vendor & Partner Management | Consultative Selling | CRM & Sales Enablement | Event & Program Management
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