Fabian Macolino
Melbourne,VIC
Summary
Dynamic Account Manager with a proven track record at QMS Media, adept in driving revenue growth and fostering strong client relationships. Expert in strategic planning and cross-functional collaboration, demonstrated by surpassing sales targets and being a finalist for Media i VIC Outdoor/Cinema Sales Person of the Year. Skilled in account servicing and relationship management, ensuring client satisfaction and retention.
Overview
7
7
years of professional experience
Work History
Account Manager
QMS Media
02.2023 - Current
- Developed and executed strategic business plans to meet and exceed sales revenue targets and quotas
- Collaborated closely with clients to assess current and future needs, proposing tailored products and services to drive revenue growth
- Served as the primary client liaison, ensuring exceptional service delivery and aligning with clients' strategic business planning initiatives
- Conducted product demonstrations and managed the preparation of sales proposals, tenders, contracts, and account management plans
- Oversaw individual agency portfolios, leading business discussions and maintaining adherence to strategic sales processes and QMS systems
- Generated proposals in compliance with guidelines, utilizing standardized templates as required
- Coordinated with research and insights teams to capitalize on market share and investment opportunities
- Worked with operations, development, and management teams to implement solutions addressing revenue deficiencies
- Built and nurtured strong relationships with key contacts across all agency teams to enhance collaboration and business outcomes
- Finalist For Media i VIC Outdoor/Cinema Sales Person Of The Year 2024
- Finalist For Media i VIC Outdoor/Cinema Sales Person Of The Year 2023
- UM Partner of the quarter Q3 2023
- Initiative partner of the month November 2022
Central Support Officer
Specsavers
09.2019 - 07.2021
- Assisting stores by being the central point of contact and communication through answering calls and emails in a professional and appropriate manner
- Managing job progress enquiries in a timely manner and providing ‘first time resolutions’ for enquiries inside/outside of our scope
- Maintaining ownership of store/order issues and ensuring follow through and resolution to issues are documented
- Assisting and liaising with a range of different departments to provide stores with effective outcomes for their issues
- Developing and discussing improvement initiatives with senior staff to create more efficient ways to work
- Cooperating with fellow team members to ensure that the service provided is consistently allowing us to reach targets
- Prioritising workloads and ensuring nominated tasks are completed within a selected timeframe
- Communicating in a professional and effective manner both verbal and written to stores and suppliers
PR Account Coordinator
arize communiCations
09.2018 - 03.2019
- Developing media lists for client announcements and press outreach
- Developing blue sky campaign & activation ideas for clients
- Securing speaking opportunities for clients at events to grow their thought leadership and their brand awareness
- Liaising with client’s senior staff members to draft, pitch and secure opinion pieces for them
- Researching current trends, media stories and timely news for client pitches and story ideas
- Conducting media relations, including custom pitching target media outlets based on editorial calendars, as well as editor correspondence and image/information request fulfillment
- Securing print, online and broadcast coverage for clients through targeted media outreach and pitching
- Tracking all press coverage, clipping press hits and creating monthly media reports
- Managing client’s LinkedIn profiles and posting weekly to raise thought leadership awareness
- Implementing and tracking social media campaigns on behalf of clients
- Attending and taking notes at internal and client meetings
- Preparing meeting schedules and call agendas for clients
- Liaising with and answering all enquiries from media
- Writing media materials on behalf of clients
- Created and maintained media lists, developed innovative campaign ideas, and conducted targeted outreach to support client announcements and brand visibility
- Secured speaking opportunities and drafted opinion pieces for senior client staff, enhancing their thought leadership and industry presence
- Conducted media relations, custom pitching, and fulfilled editorial requests, securing print, online, and broadcast coverage
- Managed and optimized client LinkedIn profiles, posting regularly to boost thought leadership awareness
- Researched trends and crafted timely pitches to align client narratives with current media stories
- Monitored press coverage, prepared detailed media reports, and tracked social media campaign performance
- Organized client schedules, meeting agendas, and handled all media inquiries with professionalism
- Authored media materials, including press releases, to effectively communicate client messaging
PR Account Coordinator
hatching communiCations
09.2017 - 06.2018
- Developing media lists for client announcements and press outreach
- Developing relationships and engaging with media and influencers via social media
- Conducting media relations, including custom pitching target media outlets based on editorial calendars, as well as editor correspondence and image/information request fulfillment
- Liaising with and answering all enquiries from media
- Writing press releases, newsletters and media materials on behalf of clients
- Securing print and online coverage for clients through targeted media outreach and pitching
- Tracking all press coverage, clipping press hits and creating monthly activity and social media reports
- Managing client’s social media profiles, including posting daily updates and tracking engagement
- Developing plans for online contests and determining the most effective execution methods
- Creating and capturing compelling content from various sources for use across website and social media channels
- Implementing and tracking social media campaigns on behalf of clients
- Assisting in all press events from pitching the event to working the event
- Liaising with media on a daily basis for any press event enquiries
- Attending and taking notes at internal and client meetings
- Preparing meeting schedules and call agendas for clients
- Managing interns and their workloads
Education
Bachelor of Arts - Media and Communications
Swinburne UniVersity
01.2016
Skills
- Revenue growth and retention
- Account servicing skills
- Relationship building and management
- Cross-functional collaboration
- Strategic planning
- Sales solutions
References
On request.
Awards
- Finalist For Media i VIC Outdoor/Cinema Sales Person Of The Year 2024
- Finalist For Media i VIC Outdoor/Cinema Sales Person Of The Year 2023
- UM Partner of the quarter Q3 2023
- Initiative partner of the month November 2022
Timeline
Account Manager
QMS Media
02.2023 - Current
Central Support Officer
Specsavers
09.2019 - 07.2021
PR Account Coordinator
arize communiCations
09.2018 - 03.2019
PR Account Coordinator
hatching communiCations
09.2017 - 06.2018
Bachelor of Arts - Media and Communications
Swinburne UniVersity
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