Nupur Patel
Marketing Coordinator
Griffith,QLD
Summary
Marketing professional with comprehensive background in developing and implementing strategic marketing plans. Proven ability to drive brand awareness and foster team collaboration. Known for reliability and adaptability in dynamic environments, leveraging skills in campaign management and market analysis.
Overview
5
5
years of professional experience
3
3
Certification
Work History
Content and Marketing Coordinator
Kineo
06.2023 - 11.2025
- Proficiently coordinate and execute end-to-end campaigns by collaborating with diverse stakeholders, while leveraging data-driven insights and feedback from past projects to enhance new campaigns.
- Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to forecasting the marketing strategies and use insights for forecasting marketing strategies.
- Work closely with the global marketing manager to optimise the content calendar across all the platforms to coincide with marketing activities and new launches.
- Successfully plan and execute marketing event to boost brand awareness and engagement, coordinating logistics, promotions, and ensuring a seamless experience for attendees.
- Create targeted lead generation campaigns with account-based marketing approach to nurture targeted leads and attracting the right prospects which has increased the website traffic by 3.4%
- Develop content marketing strategies to improve on-page SEO performance, resulting in a page speed improvement of 12%.
- Plan and execute email marketing campaign operations including deployment, A/B testing, landing page development, and reporting.
- Manage CMS activities including web page creation/layout, modifying content, image optimisation, CTA placements, to improve user experience which reduced the average bounce rate by 4.7%
- Publish the blog content for SEO purposes to generate more website traffic.
- Implement social media strategies to establish brand presence and boost website traffic for lead generation.
- Monitor social media metrics for future performances and make data-driven improvements.
- Manage and optimise advertising campaigns on different paid platforms, including Google, Meta, YouTube, and LinkedIn.
- Brainstorm and develop ideas for creative marketing campaigns and manage the procedure, implementation, and tracking.
- Collaborate with in-house CRM expert to improve automated lead communications and engagement which leads increment of CTR by 8%.
- Conceptualised and designed marketing collaterals using Adobe creative suit and Canva.
- Successfully planned and executed marketing event to boost brand awareness and engagement, coordinating logistics, promotions, and ensuring a seamless experience for attendees.
- Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to forecasting the marketing strategies and use insights for forecasting marketing strategies.
- Compile monthly performance reports and analysing it for comprehensive evaluation of marketing campaign effectiveness.
- Ensure that the organisation’s brand and identity are adhered to in campaigns and in all communication channels.
- Collaborate closely with cross-functional stakeholders and external contractors to drive program development and seamless implementation.
Marketing Coordinator
Evolt Lighting
10.2021 - 05.2023
- Presented marketing plans, campaign results and project recommendations to the senior management team.
- Prepared monthly performance reports by collecting, analysing, and summarising data for all marketing activities to determine campaign efficiency.
- Worked closely with the marketing manager to optimise the content calendar across all the platforms to coincide with new marketing and product launches.
- Executed end-to-end product launch campaigns by liaising with different stakeholders and improving new campaigns using data and feedback from existing and previous projects.
- Produced blog content for SEO purposes which drove traffic by 23%.
- Created an A/B testing plan for website pages, improving a better user experience.
- Conceptualised brand-focused visualisations that regularly had an average engagement rate of 3.8% each week.
- Developed cross-channel audience-focused social media content for 4 brands to engage different customer segments on Facebook, Instagram, and LinkedIn, resulting in an average 35% increment in engagement.
- Ensured that the organisation’s brand and identity are adhered to in campaigns and in all communication channels.
- Ensured creative marketing materials undergo regular review and adhere to brand guidelines.
- Created and monitored a wide variety of email marketing campaigns.
- Managed Mailchimp audiences demographically through database segmentation.
- Developed content for marketing tools, including brochures, social media tiles, and print ads.
- Liaised with external vendors to execute promotional events and campaigns.
Marketing Assistant
LOYAL Bakeware
05.2021 - 09.2021
- Highly contributed to establishing a new company website in WordPress and WooCommerce
- Re-designed and improve targeted email campaign contents to launch new products with customized email designs for different audience groups which resulted in increased website traffic by 10%
- Manage audiences in MailChimp for different groups of customers and generate campaign reports for each audience group.
- Schedule and manage Instagram content by generating performance reports weekly basis for performance overview and improvements.
- Created and implemented statistical reports to identify customer business potential to offer them better pricing to improve customer relationships.
- Contract
Associate Marketing Consultant
Evosys Global
04.2017 - 08.2019
- Conducted marketing research to identify B2B market trends as per company vertical and commercial opportunities to improve marketing targeting.
- Created online marketing strategies and developed digital advertising campaigns using Google’s keyword, pay-per-click platform, selecting appropriate keywords, determining appropriate bids to appear in Google to boost brand awareness and service offerings.
- Collaborated with regional (APAC, UKI, and ANZ) sales team and other stakeholders to develop proposals (RFPs and RFIs) for SaaS products and offering for different business verticals
- Worked closely with Oracle Partner Network team to develop partnership alliance by involving in organizing quarterly onshore and offshore events in serviced regions.
- Full-Time
Education
Certificate - Business (Management)
Queensland University of Technology
01.2021
Post Graduate Diploma - Business Administration
Ahmedabad Universit
Brisbane, QLD01.2017
Bachelor of Science - Computer Applications
Ahmedabad University
01.2015
Skills
- User experience and interface
- Budgeting and forecasting
- Web design and management
- Content Optimisation
- SEO
- Campaign Planning
- Paid Ads
- Social media strategy
- Branding
- Visual communication
- Cross-functional collaboration
- Event Management
- Data Analysis and Reporting
- Marketing Automation
- Copy writing
- Lead generation
- Graphic design
Certification
- Google display Ads
- Google Analytics
- Google Video Ads